Global Content Protection Market 2017-2021

This industry research report identifies Apple, Adobe Systems, China Digital TV Holding, Cisco Systems, Digimarc, Google, Irdeto, Kudelski Group, Microsoft, Sony, Verance, and Verimatrix as some of the key vendors in the global content protection market. This industry research report also presents a competitive analysis of the content protection market status by product type (DRM, CAS, and watermarking), by application (internet services and media content), and by geography (the Americas, APAC, and EMEA).

Global content protection market overview

Market research analysts at Technavio predict that the global content protection market size will grow steadily at a CAGR of around 5% by 2021. There is an increasing preference of consumers across the globe towards IPTVs due to the convenience of watching the broadcasted shows at various timings according to their convenience. Additionally, IPTVs also offer video on demand (VOD) services that streams programs directly to the TV or through set top boxes (STBs). Satellite TVs provide customers with a range of high-quality channels received directly to their TVs. According to our market research analysts, the usage of IPTVs and satellite TVs will be one of the primary factors that will have a positive impact on the content protection market growth.

Multi-DRM provides the extension of security capabilities within the required functions to meet content protection requirements and helps in the protection of content against piracy and other forms of unauthorized uses. Additionally, it also helps users with service features such as download, pay-per-view, and other business services and secures forensic watermarking on premium content to protect against service piracy. This will increase the adoption of multi-DRM which will be one of the key content protection market trends behind the growth of this industry.

Competitive landscape and key vendors

The content protection market is characterized by the presence of several key vendors who offer innovative and advanced solutions and is highly competitive. The vendors in this marketspace compete based on factors such as enhanced product differentiation, portfolio, and pricing. Factors such as the rapid technological changes, frequent change in the consumer preferences, and intense competition, have a significant impact on the growth of the market players. To enhance their market shares, the major vendors are focusing on launching innovative products and are also engaging in M&As.

The leading vendors in the market are -

• Apple
• Adobe Systems
• China Digital TV Holding
• Cisco Systems
• Digimarc
• Google
• Irdeto
• Kudelski Group
• Microsoft
• Sony
• Verance
• Verimatrix

The other prominent vendors in the market are ARRIS International, BS Conditional Access Systems, Conax, Dell EMC, Ericsson, STMicroelectronics, Wellav Technologies, and ZTE.

Segmentation by type and the content protection market analysis

• Digital rights management (DRM)
• Conditional access system (CAS)
• Watermarking

The consumers are increasingly adopting DRM software due to the increased usage of the Internet and the growth of media services for the usage of digital content. This increasing usage of the Internet has also led to increased concerns over the safety of the huge number of content shared online. This influences the usage of DRM as it controls access to the copyrighted material and restricts the copying and printing of any material.

Segmentation by application and the content protection market analysis

• Internet Services
• Media Content

The increased penetration of the Internet has increased the usage of various internet services and has also improved digital communication, as per the content protection market forecast report. The consumers are increasingly sharing information and other useful content through the Internet as it is a popular medium of communication. The increased penetration of digital TVs, benefits such as the easy transfer of videos, images, and music files, and the growth in e-commerce, also result in the increased usage of the Internet.

Key questions answered in the report include

• What will the content protection market size and the growth rate be in 2021?
• What are the key factors driving the global content protection market?
• What are the key content protection market trends impacting the growth?
• What are the challenges to the content protection market growth?
• Who are the key vendors in the global content protection market?
• What are the market opportunities and threats faced by the vendors in the global content protection market?
• Trending factors influencing the market shares of the Americas, APAC, and EMEA.
• What are the key outcomes of the five forces analysis of the global content protection market? 

Technavio also offers customization on reports based on specific client requirement.