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Global Depilatory Products Market 2016-2020

  • Published: Jun 2016
  • Pages: 63
  • SKU: IRTNTR9403
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This market research report presents a comprehensive analysis of the global depilatory products market by product (hair removal creams, waxes, and wax strips, women’s blades and razors, and women’s electronic hair removal devices) and by geography (Americas, APAC, Europe, and MEA). The key leading vendors identified in the market are American International Industries, Church & Dwight, LOréal, Nads, P&G, and Reckitt Benckiser.

Outlook of the depilatory products market

According to the analysts at Technavio, the global depilatory products market is envisaged to witness steady growth and will post a CAGR of more than 6% over the predicted period. The increasing demand for DIY hair removal methods is a key factor driving the growth prospects of this market over the next four years. Preferences for salons is declining, particularly for regular use, with people increasingly choosing cost-effective DIY methods of removal of unwanted hair. Moreover, most hair removal creams have moisturizing and skin smoothening properties, leading to their increasing popularity. Additionally, DIY kits are readily available to cater to the requirements of on-the-go customers. For example, Helix Threadease Hair Removal System and the Tweezerman Mini Slant Tweezer are affordable options that easily fit in makeup boxes.

Increasing demand for natural and organic products is one of another trend of this market in the coming years. The presence of harmful chemicals in regular depilatory products has significantly affected its acceptance among consumers around the world. Most chemical hair removal products have sodium hydroxide and calcium thioglycolate as key ingredients that help remove hair faster. Also, chemicals like thioglycolic acid, calcium hydroxide, sodium hydroxide, and potassium hydroxide dissolve the bonds holding the keratin molecules in hair, thereby hastening the process of hair removal. However, such chemicals can be harmful to the body, especially as these products are meant for repeated use over a regular period. This has led to consumers looking out for alternative products with natural ingredients that are safe for long-term usage. For instance, amber gel offers hair removal creams that contain extracts of natural ingredients and are safe for use for people with conditions like varicose veins and eczema.

Product segmentation and analysis of the depilatory products market

  • Hair removal creams, waxes, and wax strips
  • Women’s blades and razors
  • Women’s electronic hair removal devices

During 2015, the hair removal creams, waxes, and wax strips segment dominated the market and accounted for more than 53% of the market share in terms of revenue. Factors such as the growing need for personal grooming and the launch of innovative products containing organic ingredients to impel the growth prospects of this market segment in the coming years. Moreover, the launch of fragrant hair removal creams with moisturizing properties will also aid in this segment’s growth over the forecast period.

Geographical segmentation and analysis of the depilatory products market

  • Americas
  • APAC
  • Europe
  • MEA

In terms of geography, Europe led the global depilatory products market and is expected to reach more than USD 3 billion by 2020. The growing preference for staying well-groomed is one of the key factors driving this market’s growth in Europe. Moreover, increasing awareness among the consumers of depilatories as efficient, safe, and convenient options to stay well-groomed will propel the growth prospects of this market in the region.

Competitive landscape and key vendors

The global depilatory products market is highly competitive with the presence of numerous large and medium-sized providers. However, the growing presence of international players in the market, regional players are finding it increasingly difficult to compete in terms of pricing. The vendors compete on the basis of product differentiation, product portfolio, quality, and pricing. The vendor competition is likely to intensify with several product launches, price discounting, and mergers and acquisitions.

Key vendors in this market are -

  • American International Industries
  • Church & Dwight
  • L'Oréal
  • Nad's
  • P&G
  • Reckitt Benckiser

Other prominent vendors in the market are Coty, Dabur, Edgewell Personal Care, Jolen, Revitol, and Vi-John Group.  

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the global depilatory products market?
  • What are the key market trends impacting the growth of the global depilatory products market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global depilatory products market?
  • What are the market opportunities and threats faced by the vendors in the global depilatory products market?
  • What are the trending factors influencing the market shares of the Americas, APAC, Europe, and MEA?
  • What are the key outcomes of the five forces analysis of the global depilatory products market?

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Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of  the report

  • Market overview
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights
  • Key market insights

PART 05: Global profile

  • Economic indicators

PART 06: Methods of hair removal

  • Hair removal techniques

PART 07: Market landscape

  • Market overview
  • Five forces analysis

PART 08: Market segmentation by product

  • Market segmentation by product type

PART 09: Geographical segmentation

  • Market segmentation by geography

PART 10: Key leading countries

  • US
  • Brazil
  • China
  • UK

PART 11: Market drivers

  • Product innovation
  • Demand for DIY hair removal methods
  • Growth in number of salon bars and spa services
  • Increase in number of working women

PART 12: Impact of drivers

PART 13: Market challenges

  • Safety concerns affecting sales
  • Threat from counterfeit products
  • Demand for laser hair removal
  • Risks associated with international trade

PART 14: Impact of drivers and challenges

PART 15: Market trends

  • Demand for natural and organic products
  • Product line extensions
  • Marketing campaigns to grow sales
  • Seasonal demand
  • Emphasis on personal grooming and hygiene
  • Growing presence in online segment

PART 16: Vendor landscape

  • Competitive scenario
  • American International Industries
  • Church & Dwight
  • L’Oréal
  • Nad's
  • Procter & Gamble (P&G)
  • Reckitt Benckiser
  • Other prominent vendors

PART 17: Appendix

  • List of abbreviations

PART 18: Explore Technavio

 

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
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TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
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TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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