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Technavio’s market research analyst predicts the global hair and body mist market to grow at a CAGR of almost 8% by 2020. The market is witnessing increased use of natural and organic ingredients in their hair and body care products as the consumers regard them as safer than regular products, which contain hydrofluorocarbons, formaldehyde, fragrances, and micro-particles of other ingredients. Manufacturers are also coming up with organic detanglers, protective and styling serums, and volumizing products in spray formats. The natural body mist products use natural sources such as bergamot, cardamom, jasmine, musk, nutmeg, papaya, pineapple, and rose. Similarly, the natural hair mist products use natural sources such as corn, murumuru seed butter, black oat seeds, soybeans, coconut oil, olive oil, and honey. Some of the popular natural body mist products include CK one All Over Body Spray from Calvin Klein and Satsuma body mist, Shea body mist.
Owing to factors such as convenience and easy on-the-go shopping experience, the consumers are increasingly purchasing beauty products online. This has propelled several beauty brands to develop their online platforms. Beauty marketers are also adopting an omnichannel strategy to increase their revenues and product availability. They are integrating their online and offline operations to provide a hassle-free shopping experience to consumers. Procter & Gamble's P&G Shop, P&G Everyday, and P&G Professional, and L'Oréal's L'Oréal Paris use the online portal to sell hair care products. The growing trends towards m-commerce will be a major growth factor for this market in the coming years.
The market is marked by the presence of both regional and international vendors. The global vendors in the market are offering their products online, besides generating revenues from retail sales. These vendors compete on the basis of their broad product portfolio and globally popular beauty brands. Intense competition prevails in the market owing to the value added benefits and multifunctionality of the products that these established players offer. With the rising demand for organic and herbal beauty products, the market has significant growth opportunities for several players.
Leading vendors in the market are -
Other prominent vendors in the hair and body mist market include Amway, Avon Products, Burberry, Cadiveu Professional USA, Chatters Canada, Combe, Conair, Coty, Edgewell Personal Care, Fashion designers, Henkel, Godrej Consumer Products, Helen of Troy Limited, Johnson & Johnson, Kao, Marchesa, Mary Kay, O Boticário, Procter & Gamble, Revlon, Tom's of Maine, Toni & Guy, Unilever, and World Hair Cosmetics (Asia).
The hair mist segment will experience higher growth rate over the next four years and is anticipated to register a CAGR of around 20% by 2020. The primary reason for this segment’s growth is the growing number of consumers’ inclination towards using hair mists over other hair fragrance products. Manufacturers are launching hair mists with anti-fall benefits, moisturizing effects, humidity resistance, and anti-breakage properties. Most of these hair styling spray products are non-sticky and fast-drying and offer scalp protection and sun protection.
During 2015, the Americas dominated the hair and body mist market and accounted for more than 36% of the total market share. The high demand for hair and body products from the male grooming segment is one of the major growth drivers in this region. Moreover, the development of the organized retail sector is a major revenue-contributing factor for this region’s growth. Hypermarkets, supermarkets, and discounters such as Walmart and Target, and department stores such as JC Penny and Macy’s are some of the major organized retailers for hair and body mist products in the region. The major markets in this region are the US, Mexico, and Canada in North America and Brazil in South America.
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PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: Market landscape
PART 06: Market segmentation by product category
PART 07: Geographical segmentation
PART 08: Key leading countries
PART 09: Market drivers
PART 10: Impact of drivers
PART 11: Market challenges
PART 12: Impact of drivers and challenges
PART 13: Market trends
PART 14: Vendor landscape
PART 15: Appendix
PART 16: Explore Technavio
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