Global Hair and Body Mist Market 2016-2020

  • Published: Aug 2016
  • Pages: 83
  • SKU: IRTNTR9869

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This market research report identifies players like Chanel, Estée Lauder, L Brands, LOréal, LVMH, and Shiseido to be the key vendors in the global hair and body mist market. This research report also presents a detailed segmentation of the hair and body mist market by product category (body mist and hair mist) and by geography (the Americas, APAC, Europe, and MEA).

Global hair and body mist market overview

Technavio’s market research analyst predicts the global hair and body mist market to grow at a CAGR of almost 8% by 2020.  The market is witnessing increased use of natural and organic ingredients in their hair and body care products as the consumers regard them as safer than regular products, which contain hydrofluorocarbons, formaldehyde, fragrances, and micro-particles of other ingredients. Manufacturers are also coming up with organic detanglers, protective and styling serums, and volumizing products in spray formats. The natural body mist products use natural sources such as bergamot, cardamom, jasmine, musk, nutmeg, papaya, pineapple, and rose. Similarly, the natural hair mist products use natural sources such as corn, murumuru seed butter, black oat seeds, soybeans, coconut oil, olive oil, and honey. Some of the popular natural body mist products include CK one All Over Body Spray from Calvin Klein and Satsuma body mist, Shea body mist.

Owing to factors such as convenience and easy on-the-go shopping experience, the consumers are increasingly purchasing beauty products online. This has propelled several beauty brands to develop their online platforms. Beauty marketers are also adopting an omnichannel strategy to increase their revenues and product availability. They are integrating their online and offline operations to provide a hassle-free shopping experience to consumers. Procter & Gamble's P&G Shop, P&G Everyday, and P&G Professional, and L'Oréal's L'Oréal Paris use the online portal to sell hair care products. The growing trends towards m-commerce will be a major growth factor for this market in the coming years.

Competitive landscape and key vendors

The market is marked by the presence of both regional and international vendors. The global vendors in the market are offering their products online, besides generating revenues from retail sales.  These vendors compete on the basis of their broad product portfolio and globally popular beauty brands. Intense competition prevails in the market owing to the value added benefits and multifunctionality of the products that these established players offer. With the rising demand for organic and herbal beauty products, the market has significant growth opportunities for several players.

Leading vendors in the market are -

  • Chanel
  • Estée Lauder
  • L Brands
  • L'Oréal
  • LVMH
  • Shiseido

Other prominent vendors in the hair and body mist market include Amway, Avon Products, Burberry, Cadiveu Professional USA, Chatters Canada, Combe, Conair, Coty, Edgewell Personal Care, Fashion designers, Henkel, Godrej Consumer Products, Helen of Troy Limited, Johnson & Johnson, Kao, Marchesa, Mary Kay, O Boticário, Procter & Gamble, Revlon, Tom's of Maine, Toni & Guy, Unilever, and World Hair Cosmetics (Asia).

Segmentation by product category and the hair and body mist market analysis

  • Body mist
  • Hair mist

The hair mist segment will experience higher growth rate over the next four years and is anticipated to register a CAGR of around 20% by 2020. The primary reason for this segment’s growth is the growing number of consumers’ inclination towards using hair mists over other hair fragrance products. Manufacturers are launching hair mists with anti-fall benefits, moisturizing effects, humidity resistance, and anti-breakage properties. Most of these hair styling spray products are non-sticky and fast-drying and offer scalp protection and sun protection.

Geographical segmentation and the hair and body mist market analysis

  • Americas
  • APAC
  • Europe
  • MEA

During 2015, the Americas dominated the hair and body mist market and accounted for more than 36% of the total market share. The high demand for hair and body products from the male grooming segment is one of the major growth drivers in this region. Moreover, the development of the organized retail sector is a major revenue-contributing factor for this region’s growth. Hypermarkets, supermarkets, and discounters such as Walmart and Target, and department stores such as JC Penny and Macy’s are some of the major organized retailers for hair and body mist products in the region. The major markets in this region are the US, Mexico, and Canada in North America and Brazil in South America.

 Key questions answered in the report include

  • What will the hair and body mist market size and the growth rate be in 2020?
  • What are the key factors driving the global hair and body mist market?
  • What are the key hair and body mist market trends impacting the growth?
  • What are the challenges to the hair and body mist market growth?
  • Who are the key vendors in the global hair and body mist market?
  • What are the market opportunities and threats faced by the vendors in the global hair and body mist market?
  • Trending factors influencing the hair and body mist market shares of the Americas, APAC, Europe, and MEA.
  • What are the key outcomes of the five forces analysis of the global hair and body mist market?

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Table of Contents

PART 01:  Executive summary

  • Highlights

PART 02:  Scope of the report

  • Market overview
  • Key vendor offerings

PART 03:  Market research methodology

  • Research methodology
  • Economic indicators

PART 04:  Introduction

  • Key market highlights

PART 05:  Market landscape

  • Market size and forecast
  • Five forces analysis

PART 06:  Market segmentation by product category

  • Global hair and body mist market by product category
  • Global body mist market
  • Global hair mist market

PART 07:  Geographical segmentation

  • Geographical segmentation
  • Hair and body mist market in the Americas
  • Hair and body mist market in Europe
  • Hair and body mist market in APAC
  • Hair and body mist market in MEA

PART 08:  Key leading countries

  • US
  • Japan
  • Germany
  • UK

PART 09:  Market drivers

  • Portfolio extension to highlight variety, styling, and functional properties
  • Rise in demand for private-label and niche brands
  • Growing channels for product distribution

PART 10:  Impact of drivers

PART 11:  Market challenges

  • Global beauty brands losing shelf space in up-market department stores
  • Growing consumer awareness about ill-effects of synthetic ingredients
  • Criticality of inventory management and product sourcing

PART 12:  Impact of drivers and challenges

PART 13:  Market trends

  • Increase in use of natural and organic ingredients
  • Increase in demand for hair perfumes as hair styling products
  • Growth in sales of men’s hair care products
  • Increased internet and smartphone penetration leading the growth in e-commerce
  • Use of social media marketing

PART 14:  Vendor landscape

  • Competitive scenario
  • Comparative analysis of key vendors
  • Chanel
  • Estée Lauder
  • L Brands
  • L’Oréal
  • LVMH
  • Shiseido
  • Other prominent vendors

PART 15:  Appendix

  • List of abbreviations

PART 16:  Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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