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Technavio’s market research analyst predicts the global hair serum market to grow at a CAGR of more than 5% between 2016 and 2020. The growing concerns related to hair issues is the driving force behind the increasing sales of hair serums, as these products assert to help in enriching the health and quality of hair. The rising demand for these hair products has led manufacturers to come up with vitamin and mineral forfeited hair serum products as they promote healthy hair growth. Also, several hair serum brands are offering customized products for the assorted requirements of consumers based on different cultures, hair types, and regions. The growing availability of natural hair serums will be a major factor contributing to the overall growth of the market during the predicted period.
In terms of geography, the Americas are the largest revenue contributing region in the global hair serum market. With the increasing aging population, the major countries in the region like the US are expected to have a favorable market for hair serums with anti-aging properties. Also, the region is home to some of the key vendors like L'Oréal and P&G. Constant efforts towards product innovations to address specific hair type-related issues will be a key growth factor for the market in the region over the forecast period.
P&G, L’Oréal, Unilever, Henkel, and Kao are the major players operating in the hair serum market with their broad range of product lines and globally-accepted beauty brands. Hair serums are comparatively new formulations and are targeted particularly at various hair related issues. The adoption of these products has been gradual, especially in developing nations, as these are specialized products with relatively high prices and limited awareness.
Leading vendors in the market are -
Other prominent vendors in the hair serum market include Amka Products, Avon, Fantasia, Giovanni Cosmetics, and Mirta de Perales.
During 2015, the hair styling serum segment occupied the largest market share of the hair serum market and is expected to continue its dominance throughout the forecast period. The global hair styling serum market includes shine and polishing serums, hair spray and styling serums, anti-frizz serums, volume serums, and hair texture serums. With the growing popularity of the online platforms, hair care vendors are offering their products online with the help of e-retailers. Vendors like P&G's Clairol and Wella Professionals, L'Oréal's L'Oréal Paris and Garnier, and Henkel's Schwarzkopf Professionals offer products through the online channel.
Retail outlets such as hypermarkets, supermarkets, and department stores dominated the market during 2015 and occupied the largest market shares. The growing penetration of these organized retail stores has allowed several hair serum brands to extend their visibility and reach to more customers. Retailers of thee outlets stock different varieties of products from multiple brands, offering more buying options to the people. However, with the growing prevalence of online shopping, multiple vendors have started making their products available online, which will make this retail channel a major revenue contributor to the hair serum market over the next four years.
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PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: Market landscape
PART 06: Market segmentation by distribution channel
PART 07: Market segmentation by product
PART 08: Geographical segmentation
PART 09: Key leading countries
PART 10: Market drivers
PART 11: Impact of drivers
PART 12: Market challenges
PART 13: Impact of drivers and challenges
PART 14: Market trends
PART 15: Vendor landscape
PART 16: Key vendor analysis
PART 17: Appendix
PART 18: Explore Technavio
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