Global Hair Serum Market 2016-2020

  • Published: Sep 2016
  • Pages: 59
  • SKU: IRTNTR10565

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This market research report identifies players like Henkel, Kao, LOréal, P&G, and Unilever to be the key vendors in the global hair serum market. This research report also presents a detailed segmentation of the market by product (hair styling and hair treatment serums), distribution channel (hypermarkets, supermarkets, and department stores, specialty retailers, pharmacy and drugstores, and others), and by geography (the Americas, APAC, Europe, and MEA).

Overview of the global hair serum market

Technavio’s market research analyst predicts the global hair serum market to grow at a CAGR of more than 5% between 2016 and 2020. The growing concerns related to hair issues is the driving force behind the increasing sales of hair serums, as these products assert to help in enriching the health and quality of hair. The rising demand for these hair products has led manufacturers to come up with vitamin and mineral forfeited hair serum products as they promote healthy hair growth. Also, several hair serum brands are offering customized products for the assorted requirements of consumers based on different cultures, hair types, and regions. The growing availability of natural hair serums will be a major factor contributing to the overall growth of the market during the predicted period.

In terms of geography, the Americas are the largest revenue contributing region in the global hair serum market. With the increasing aging population, the major countries in the region like the US are expected to have a favorable market for hair serums with anti-aging properties. Also, the region is home to some of the key vendors like L'Oréal and P&G. Constant efforts towards product innovations to address specific hair type-related issues will be a key growth factor for the market in the region over the forecast period.

Competitive landscape and key vendors

P&G, L’Oréal, Unilever, Henkel, and Kao are the major players operating in the hair serum market with their broad range of product lines and globally-accepted beauty brands.  Hair serums are comparatively new formulations and are targeted particularly at various hair related issues. The adoption of these products has been gradual, especially in developing nations, as these are specialized products with relatively high prices and limited awareness.

Leading vendors in the market are -

  • Henkel
  • Kao
  • L'Oréal
  • P&G
  • Unilever

Other prominent vendors in the hair serum market include Amka Products, Avon, Fantasia, Giovanni Cosmetics, and Mirta de Perales.

Product segmentation and analysis of the hair serum market

  • Hair styling serum
  • Hair treatment serum

During 2015, the hair styling serum segment occupied the largest market share of the hair serum market and is expected to continue its dominance throughout the forecast period. The global hair styling serum market includes shine and polishing serums, hair spray and styling serums, anti-frizz serums, volume serums, and hair texture serums.  With the growing popularity of the online platforms, hair care vendors are offering their products online with the help of e-retailers. Vendors like P&G's Clairol and Wella Professionals, L'Oréal's L'Oréal Paris and Garnier, and Henkel's Schwarzkopf Professionals offer products through the online channel.

Segmentation by distribution channel and analysis of the hair serum market

  • Hypermarkets, supermarkets, and department stores
  • Specialty retailers
  • Pharmacy and drugstores

Retail outlets such as hypermarkets, supermarkets, and department stores dominated the market during 2015 and occupied the largest market shares. The growing penetration of these organized retail stores has allowed several hair serum brands to extend their visibility and reach to more customers. Retailers of thee outlets stock different varieties of products from multiple brands, offering more buying options to the people. However, with the growing prevalence of online shopping, multiple vendors have started making their products available online, which will make this retail channel a major revenue contributor to the hair serum market over the next four years.

 Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the global hair serum market?
  • What are the key market trends impacting the growth of the global hair serum market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global hair serum market?
  • What are the market opportunities and threats faced by the vendors in the global hair serum market?
  • Trending factors influencing the market shares of the Americas, APAC, Europe, and MEA.
  • What are the key outcomes of the five forces analysis of the global hair serum market?

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Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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