Overview of the global hair shampoo market
Technavio’s market research analyst predicts that the global hair shampoo market will grow at a modest CAGR of almost 2% during the forecast period. One of the key drivers of the market’s growth is the growing demand for specialized products. Hair textures vary from person to person and so do the hair and scalp related issues. Some people might have damaged or dry hairs while others have to deal with breakage and hair fall problems. As a result, specialized products like L’Oréal’s Total Repair are being introduced in the market as such products claim to fix damages caused by many factors. This increase in the availability of specialized products, which help to address a range of hair and scalp related problems, will positively influence the market during the forecast period.
In this market research report, analysts estimate trends such as the rising demand for organic products that have gained traction in the market. It has been observed that many consumers are becoming aware of the harmful effects of chemical ingredients present in various shampoos. This change in the consumer’s preference will lead to a high demand for shampoos that are organic in nature. Consequently, various companies like Unilever are compelled to develop products that contain natural ingredients and introduce shampoos that are safe and effective.
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Product-based segmentation and analysis of the hair shampoo market
- Health
- Anti-dandruff
- Herbal
The health shampoo segment is the largest in the global hair shampoo market and will generate revenues of over USD 18 billion by the end of 2020. The growing preference for healthy, lustrous, and well-groomed hair will influence the purchasing decision of most consumers. In addition, the launch of new health shampoo products that are more effective and safe will also lead to the growth of this market segment during the predicted period.
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Geographical segmentation of the hair shampoo market
- Americas
- APAC
- EMEA
The Americas currently dominates the global hair shampoo market and is expected to grow at a steady CAGR of close to 2% during the forecast period. Increased focus on male grooming products, including male-specific hair shampoo, is one of the major growth-promoting factors for the market in this region.
Competitive Landscape and key vendors
The global hair shampoo market is relatively competitive with the presence of several established vendors. Apart from the key vendors, there are numerous small, medium, and large size vendors that operate extensively in the global market. A number of private brands are also making an entrance into this market due to its high growth potential.
Some of the key vendors in this market are-
- Henkel
- Kao
- P&G
Key questions answered in the report include
- What will the market size and the growth rate be in 2020?
- What are the key factors driving the global hair shampoo market?
- What are the key market trends influencing the growth of the global hair shampoo market?
- What are the challenges to market growth?
- Who are the key vendors in the global hair shampoo market?
- What are the market opportunities and threats faced by the vendors in the global hair shampoo market?
- Trending factors influencing the market shares of the Americas, APAC, and EMEA. What are the key outcomes of the five forces analysis of the global hair shampoo market?
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