Global Hair Shampoo Market 2016-2020

  • Published: Jul 2016
  • Pages: 67
  • SKU: IRTNTR9283

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This market research report presents a detailed segmentation of the global hair shampoo market by product (health, anti-dandruff, and herbal shampoos) and by geography (the Americas, APAC, and EMEA). The leading vendors in this market are Henkel, Kao, L'Oréal, P&G, and Unilever.


Overview of the global hair shampoo market

Technavio’s market research analyst predicts that the global hair shampoo market will grow at a modest CAGR of almost 2% during the forecast period. One of the key drivers of the market’s growth is the growing demand for specialized products. Hair textures vary from person to person and so do the hair and scalp related issues. Some people might have damaged or dry hairs while others have to deal with breakage and hair fall problems. As a result, specialized products like L’Oréal’s Total Repair are being introduced in the market as such products claim to fix damages caused by many factors. This increase in the availability of specialized products, which help to address a range of hair and scalp related problems, will positively influence the market during the forecast period.

In this market research report, analysts estimate trends such as the rising demand for organic products that have gained traction in the market. It has been observed that many consumers are becoming aware of the harmful effects of chemical ingredients present in various shampoos. This change in the consumer’s preference will lead to a high demand for shampoos that are organic in nature. Consequently, various companies like Unilever are compelled to develop products that contain natural ingredients and introduce shampoos that are safe and effective.


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Product-based segmentation and analysis of the hair shampoo market

  • Health
  • Anti-dandruff
  • Herbal

The health shampoo segment is the largest in the global hair shampoo market and will generate revenues of over USD 18 billion by the end of 2020. The growing preference for healthy, lustrous, and well-groomed hair will influence the purchasing decision of most consumers. In addition, the launch of new health shampoo products that are more effective and safe will also lead to the growth of this market segment during the predicted period.


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Geographical segmentation of the hair shampoo market

  • Americas
  • APAC
  • EMEA

The Americas currently dominates the global hair shampoo market and is expected to grow at a steady CAGR of close to 2% during the forecast period. Increased focus on male grooming products, including male-specific hair shampoo, is one of the major growth-promoting factors for the market in this region.

Competitive Landscape and key vendors

The global hair shampoo market is relatively competitive with the presence of several established vendors. Apart from the key vendors, there are numerous small, medium, and large size vendors that operate extensively in the global market. A number of private brands are also making an entrance into this market due to its high growth potential.

Some of the key vendors in this market are-

  • Henkel
  • Kao       
  • P&G

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the global hair shampoo market?
  • What are the key market trends influencing the growth of the global hair shampoo market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global hair shampoo market?
  • What are the market opportunities and threats faced by the vendors in the global hair shampoo market?
  • Trending factors influencing the market shares of the Americas, APAC, and EMEA. What are the key outcomes of the five forces analysis of the global hair shampoo market?


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Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Global hair care products market
  • Global hair shampoo market
  • Five forces analysis

PART 06: Market segmentation by product

  • Global health shampoo market
  • Global anti-dandruff shampoo market
  • Global herbal shampoo market

PART 07: Geographical segmentation

PART 08: Key leading countries

PART 09: Market drivers

  • Increasing disposable income of emerging middle-class population
  • Rising frequency of shampoo use
  • Growing demand for specialized products
  • Technological advances and product innovation
  • Celebrity endorsements

PART 10: Impact of drivers

PART 11: Market challenges

  • Threat from counterfeit products
  • Trade barriers and regulations

PART 12: Impact of drivers and challenges

PART 13: Market trends

  • E-tailing and social media marketing
  • Demand for natural and organic shampoos
  • Vendors' partnerships with salons
  • Rise in demand for men's shampoo

PART 14: Vendor landscape

  • Competitive scenario

PART 15: Key vendor analysis

  • Henkel
  • Kao
  • L'Oréal
  • P&G
  • Unilever
  • Other prominent vendors

PART 16: Appendix

  • List of abbreviations

PART 17: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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