Global Wet Shave Market 2016-2020

  • Published: Jan 2016
  • Pages: 74
  • SKU: IRTNTR8115

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This market research report includes the growth prospects of the global wet shave market and segmentation based on product (disposable razors, non-disposable razors, shaving lotions and creams, and blades and razor cartridges), by distribution (hypermarkets and supermarkets, drugstores, independent retailers, and others), and by geography (the Americas, APAC, Europe, and MEA). It also includes an insightful analysis of the leading vendors in this market among many others such as Beiersdorf, Edgewell Personal Care, L’Oreal, P&G, and Unilever.

Wet shave market at a glance

Technavio expects the global wet shave market to multiply at a significant rate, posting a CAGR of around 8% during the forecast period. The increasing awareness of men about their looks and personal grooming is one of the key factors driving the growth of the market.  Nowadays, men are getting more fashion oriented and trying new innovative shaving products on the market. Also, events like national men's grooming day, which falls on third Friday of August every year encourages men to enhance their grooming habits.

The growing demand for women shaving products is a fast-moving trend and is expected to elevate the growth of the wet shave market. The realization that wet shave of facial hair does not only remove hair but also helps in stopping ageing as the razors remove dead skin is increasing the demand of wet shave products among women.

Segmentation by product type of the wet shave market

  • Disposable razors
  • Non-disposable razors
  • Shaving lotions and creams
  • Blades and razor cartridges

In 2015, the blades and razor cartridges segment dominated the global wet shave market, and this segment is expected to lead the market until 2020. This segment is growing at a fast pace as the blades and razors need to be replaced more often. Gillette is the market leader in this product segment and is also driving the market with its innovations.

Geographical segmentation of the wet shave market

  • Americas
  • APAC
  • Europe
  • MEA

In 2015, Europe was the major contributor to the market, and the region is expected to continue its dominance until 2020. Product innovations, increasing demand for natural and organic ingredients are some of the factors driving the revenue of the wet shave market in Europe. Growing demand for women shaving lotions and creams for underarms and legs is also pushing the sales in the market in this region.

Competitive landscape and key vendors

The global wet shave market has multiple active vendors with different portfolio of products. Innovations and advances in technology, as well as designs, marketing, and promotions, are among the key factors that will help differentiate various products in the market. Therefore, players with high technical expertise and R&D development are able to develop new innovative products, which is helping them retain their position at the top.

The leading vendors in the market are -

  • Beiersdorf
  • Edgewell Personal Care
  • L'Oreal
  • P&G
  • Unilever

Other prominent vendors in the market include Godrej, Edwin Jagger, Dr. Harris, Johnson & Johnson, Perio, Proraso, Raymond Group, Super-Max, Taylor of Old Bond Street, and Vi-John.

Key questions answered in the report

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the global wet shave market?
  • What are the key market trends impacting the growth of the global wet shave market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global wet shave market?
  • What are the market opportunities and threats faced by the vendors in the global wet shave market?
  • Trending factors influencing the market shares of the Americas, APAC, Europe, and MEA.
  • What are the key outcomes of the five forces analysis of the global wet shave market?

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Table of contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of  the report

  • Market overview
  • Top vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 06: Market segmentation  by products

  • Global wet shave market by product
  • Blades and razor cartridges
  • Non-disposable razors
  • Disposable razors
  • Shaving lotions and creams

PART 07: Market segmentation by distribution channel

  • Global wet shave market by distribution channel

PART 08: Geographical segmentation

  • Market size and forecast
  • Wet shave market in Europe
  • Wet shave market in Americas
  • Wet shave market in APAC
  • Wet shave market in MEA

PART 09: Key leading countries

PART 10: Market drivers

PART 11: Impact of drivers

PART 12: Market challenges

PART 13: Impact of drivers and challenges

PART 14: Market trends

PART 15: Vendor landscape

  • Competitive scenario
  • Major market vendors 2015
  • P&G
  • Edgewell Personal Care
  • Beiersdorf AG
  • L’Oreal
  • Unilever
  • Other prominent vendors

PART 16: Appendix

  • List of abbreviations

PART 17: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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