Wet shave market at a glance

Technavio expects the global wet shave market to multiply at a significant rate, posting a CAGR of around 8% during the forecast period. The increasing awareness of men about their looks and personal grooming is one of the key factors driving the growth of the market.  Nowadays, men are getting more fashion oriented and trying new innovative shaving products on the market. Also, events like national men's grooming day, which falls on third Friday of August every year encourages men to enhance their grooming habits.

The growing demand for women shaving products is a fast-moving trend and is expected to elevate the growth of the wet shave market. The realization that wet shave of facial hair does not only remove hair but also helps in stopping ageing as the razors remove dead skin is increasing the demand of wet shave products among women.

Segmentation by product type of the wet shave market

• Disposable razors
• Non-disposable razors
• Shaving lotions and creams
• Blades and razor cartridges

In 2015, the blades and razor cartridges segment dominated the global wet shave market, and this segment is expected to lead the market until 2020. This segment is growing at a fast pace as the blades and razors need to be replaced more often. Gillette is the market leader in this product segment and is also driving the market with its innovations.

Geographical segmentation of the wet shave market

• Americas
• APAC
• Europe
• MEA

In 2015, Europe was the major contributor to the market, and the region is expected to continue its dominance until 2020. Product innovations, increasing demand for natural and organic ingredients are some of the factors driving the revenue of the wet shave market in Europe. Growing demand for women shaving lotions and creams for underarms and legs is also pushing the sales in the market in this region.

Competitive landscape and key vendors

The global wet shave market has multiple active vendors with different portfolio of products. Innovations and advances in technology, as well as designs, marketing, and promotions, are among the key factors that will help differentiate various products in the market. Therefore, players with high technical expertise and R&D development are able to develop new innovative products, which is helping them retain their position at the top.

The leading vendors in the market are -

• Beiersdorf
• Edgewell Personal Care
• L'Oreal
• P&G
• Unilever

Other prominent vendors in the market include Godrej, Edwin Jagger, Dr. Harris, Johnson & Johnson, Perio, Proraso, Raymond Group, Super-Max, Taylor of Old Bond Street, and Vi-John.

Key questions answered in the report

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the global wet shave market?
• What are the key market trends impacting the growth of the global wet shave market?
• What are the challenges to market growth?
• Who are the key vendors in the global wet shave market?
• What are the market opportunities and threats faced by the vendors in the global wet shave market?
• Trending factors influencing the market shares of the Americas, APAC, Europe, and MEA.
• What are the key outcomes of the five forces analysis of the global wet shave market?

Technavio also offers customization on reports based on specific client requirement.

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