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Global Digital Signage Systems Market in the Retail Industry 2017-2021

  • Published: Dec 2017
  • Pages: 110
  • SKU: IRTNTR15477
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This industry research report identifies DynaScan Technology, SAMSUNG, LG Electronics, and NEC Display Solutions as the key vendors in the global digital signage systems market in the retail industry. A comprehensive analysis of this market is also presented by application (outdoor digital signage, indoor digital signage, and mobile digital signage), by component (digital displays, content management systems (CMS), system players, and others), by signage type (stand-alone signage system and networked signage system), and by geography (the Americas, APAC, and EMEA).

Overview of the global digital signage systems market in the retail industry

According to Technavio’s market research analysis, benefits of digital signages will be one of the major factors that will have a positive impact on the global digital signage systems market in the retail industry during the forecast period. Our market research analysts predict that this market will grow at a CAGR of close to 10% by 2021. Digital signages are extremely adaptable and attractive with significant advantages over printed signs. The improved and affordable technologies used in digital signage and several advantages such as cost reduction, increased operation control, higher flexibility, and low environmental impact will drive the growth of the digital signage systems market in the retail industry.

In terms of geographic regions, the Americas will be the major revenue contributor to the digital signage systems market in the retail industry throughout the forecast period. One of the major factors that will drive the market’s growth prospects in this region is the rising advertising activities in the US retail market for brand promotion.

 

 

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Competitive landscape and key vendors  

The digital signage systems market in the retail industry consists of many manufacturers. The market is growing and the manufacturers are competing to gain shares in the global market by increasing their operations and promotional activities. The focus of manufacturers is to raise the sales by bringing in products that cater to the customer requirements and drive the unexplored industrial applications to improve sales.

The leading vendors in the market are –

  • DynaScan Technology
  • SAMSUNG
  • LG Electronics
  • NEC Display Solutions

The other prominent vendors in the market are AOPEN, ASUSTeK Computer, Barco, Daktronics, Extron Electronics, Esprit Digital, Koninklijke Philips, NanoLumens, NEXCOM International, Panasonic Corporation of North America, PixelFLEX, Peerless-AV, SHENZHEN JEHE TECHNOLOGY DEVELOPMENT, Sharp Electronics, and Verifone Media.

Segmentation by application and analysis of the digital signage systems market in the retail industry

  • Outdoor digital signage
  • Indoor digital signage
  • Mobile digital signage

During 2016, the outdoor digital signage accounted for the major share of the digital signage systems market in the retail industry. Factors such as the increased utilization of billboards, perimeter LED boards, and mobile panels and constant improvements in technology in terms of performance and durability, will further contribute to the growth in the coming years.

Segmentation by signage type and analysis of the digital signage systems market in the retail industry

  • Stand-alone signage system
  • Networked signage system

According to this market research report, the stand-alone signage system will account for the maximum share of the outdoor digital signage market in the retail industry until 2021. The advantages of these systems such as increased reliability, ease of usage, lesser maintenance and setup costs, and technological improvements of the stand-alone signage will drive the market’s growth prospects in this segment.

 Key questions answered in the report include

  • What will the market size and the growth rate be in 2021?
  • What are the key factors driving the global digital signage systems market in the retail industry?
  • What are the key market trends impacting the growth of the global digital signage systems market in the retail industry?
  • What are the challenges to market growth?
  • Who are the key vendors in the global digital signage systems market in the retail industry?
  • What are the market opportunities and threats faced by the vendors in the global digital signage systems market in the retail industry?
  • Trending factors influencing the market shares of the Americas, APAC, and EMEA.
  • What are the key outcomes of the five forces analysis of the global digital signage systems market in the retail industry?

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PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

PART 03: RESEARCH METHODOLOGY

PART 04: INTRODUCTION

  • Market outline

PART 05: MARKET LANDSCAPE

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 06: MARKET SEGMENTATION BY APPLICATION

  • Segmentation by application
  • Outdoor digital signage
  • Indoor digital signage
  • Mobile digital signage

PART 07: MARKET SEGMENTATION BY SIGNAGE TYPE

  • Segmentation by signage type
  • Stand-alone signage system
  • Networked signage system

PART 08: MARKET SEGMENTATION BY COMPONENT

  • Segmentation by components
  • Digital displays
  • Content Management System (CMS)
  • System players
  • Others

PART 09: REGIONAL LANDSCAPE

  • Geographical segmentation
  • Regional comparison
  • Americas – market size & forecast
  • EMEA – market size & forecast
  • APAC – market size & forecast
  • Key leading countries
  • Market opportunity

PART 10: DECISION FRAMEWORK

PART 11: DRIVERS AND CHALLENGES

  • Market drivers
  • Market challenges

PART 12: MARKET TRENDS

  • Growing use of anti-reflective technology
  • Ultra-high definition technology
  • OLED in digital signages

PART 13: VENDOR LANDSCAPE

  • Competitive scenario
  • Other prominent vendors for digital signage display units and software

PART 14: KEY VENDOR ANALYSIS

  • DynaScan Technology
  • SAMSUNG
  • LG Electronics
  • NEC Display Solutions

PART 15: KEY VENDOR ANALYSIS FOR CONTENT MANAGEMENT SYSTEMS

  • STRATACACHE
  • FOUR WINDS INTERACTIVE
  • Visix

PART 16: APPENDIX

  • List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
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TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
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TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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