Overview of the global digital signage systems market in the retail industry
According to Technavio’s market research analysis, benefits of digital signages will be one of the major factors that will have a positive impact on the global digital signage systems market in the retail industry during the forecast period. Our market research analysts predict that this market will grow at a CAGR of close to 10% by 2021. Digital signages are extremely adaptable and attractive with significant advantages over printed signs. The improved and affordable technologies used in digital signage and several advantages such as cost reduction, increased operation control, higher flexibility, and low environmental impact will drive the growth of the digital signage systems market in the retail industry.
In terms of geographic regions, the Americas will be the major revenue contributor to the digital signage systems market in the retail industry throughout the forecast period. One of the major factors that will drive the market’s growth prospects in this region is the rising advertising activities in the US retail market for brand promotion.
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Competitive landscape and key vendors
The digital signage systems market in the retail industry consists of many manufacturers. The market is growing and the manufacturers are competing to gain shares in the global market by increasing their operations and promotional activities. The focus of manufacturers is to raise the sales by bringing in products that cater to the customer requirements and drive the unexplored industrial applications to improve sales.
The leading vendors in the market are –
- DynaScan Technology
- SAMSUNG
- LG Electronics
- NEC Display Solutions
The other prominent vendors in the market are AOPEN, ASUSTeK Computer, Barco, Daktronics, Extron Electronics, Esprit Digital, Koninklijke Philips, NanoLumens, NEXCOM International, Panasonic Corporation of North America, PixelFLEX, Peerless-AV, SHENZHEN JEHE TECHNOLOGY DEVELOPMENT, Sharp Electronics, and Verifone Media.
Segmentation by application and analysis of the digital signage systems market in the retail industry
- Outdoor digital signage
- Indoor digital signage
- Mobile digital signage
During 2016, the outdoor digital signage accounted for the major share of the digital signage systems market in the retail industry. Factors such as the increased utilization of billboards, perimeter LED boards, and mobile panels and constant improvements in technology in terms of performance and durability, will further contribute to the growth in the coming years.
Segmentation by signage type and analysis of the digital signage systems market in the retail industry
- Stand-alone signage system
- Networked signage system
According to this market research report, the stand-alone signage system will account for the maximum share of the outdoor digital signage market in the retail industry until 2021. The advantages of these systems such as increased reliability, ease of usage, lesser maintenance and setup costs, and technological improvements of the stand-alone signage will drive the market’s growth prospects in this segment.
Key questions answered in the report include
- What will the market size and the growth rate be in 2021?
- What are the key factors driving the global digital signage systems market in the retail industry?
- What are the key market trends impacting the growth of the global digital signage systems market in the retail industry?
- What are the challenges to market growth?
- Who are the key vendors in the global digital signage systems market in the retail industry?
- What are the market opportunities and threats faced by the vendors in the global digital signage systems market in the retail industry?
- Trending factors influencing the market shares of the Americas, APAC, and EMEA.
- What are the key outcomes of the five forces analysis of the global digital signage systems market in the retail industry?
Technavio also offers customization on reports based on specific client requirement.
PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
PART 03: RESEARCH METHODOLOGY
PART 04: INTRODUCTION
PART 05: MARKET LANDSCAPE
- Market overview
- Market size and forecast
- Five forces analysis
PART 06: MARKET SEGMENTATION BY APPLICATION
- Segmentation by application
- Outdoor digital signage
- Indoor digital signage
- Mobile digital signage
PART 07: MARKET SEGMENTATION BY SIGNAGE TYPE
- Segmentation by signage type
- Stand-alone signage system
- Networked signage system
PART 08: MARKET SEGMENTATION BY COMPONENT
- Segmentation by components
- Digital displays
- Content Management System (CMS)
- System players
- Others
PART 09: REGIONAL LANDSCAPE
- Geographical segmentation
- Regional comparison
- Americas – market size & forecast
- EMEA – market size & forecast
- APAC – market size & forecast
- Key leading countries
- Market opportunity
PART 10: DECISION FRAMEWORK
PART 11: DRIVERS AND CHALLENGES
- Market drivers
- Market challenges
PART 12: MARKET TRENDS
- Growing use of anti-reflective technology
- Ultra-high definition technology
- OLED in digital signages
PART 13: VENDOR LANDSCAPE
- Competitive scenario
- Other prominent vendors for digital signage display units and software
PART 14: KEY VENDOR ANALYSIS
- DynaScan Technology
- SAMSUNG
- LG Electronics
- NEC Display Solutions
PART 15: KEY VENDOR ANALYSIS FOR CONTENT MANAGEMENT SYSTEMS
- STRATACACHE
- FOUR WINDS INTERACTIVE
- Visix
PART 16: APPENDIX