Enjoy complimentary customisation on priority with our Enterprise License!
The increasing integration of marketing and technology is changing the business framework in many industries. Digital transformation is a cause that contributes towards the realignment of people, process, and technology, and it is increasingly being adopted as a means to gain a competitive edge.
These solutions comprise of digital transformation software and services. Digital software includes digital platforms, digital content and applications, integration platforms, analytics, the web, mobile, and social solutions. Digital transformation services include integration, consulting, implementation, and managed services.
Digital transformation is instrumental to the strategic decision making of most enterprise CXOs looking to implement the right third party platform such as the cloud, mobile, and big data. This trend is likely to continue in that future and as per the forecast the market is poised to grow at a CAGR of over 15% until 2019.
For achieving customer delight through a digitally integrated system, the role played by the CMO is likely to evolve. Technological changes mandate marketing teams in organizations to be digitally ready to implement and deploy analytics and digital marketing techniques. In the future, every marketer will be expected to be fully aware of marketing technologies and related advances. As Accenture highlights in its study “CMO: time for digital transformation”, enterprises are going to witness a more prominent role for chief digital officers (CDOs) in the future.
Through such roles, enterprises will look to fulfill the tracking of every digital footprint in areas of sales, marketing, and customer service. Thus, thanks to evolving technologies, the role of marketing teams is expected to expand exponentially to cater to the needs of digitally transformed organizations.
The digital transformation services market is dominated by the Americas and was valued at US$31 billion in 2014. The US being the early adopter of a majority of the technologies, it is at the forefront of the digital transformation market. Its adoption in sectors such as BFSI, retail, energy, and utilities has been impressive.
Particularly, the BFSI segment in the US continues to be one of the largest contributors to this market. In alignment with this trend, towards the end of 2014, American Express made an announcement to hire 250 MBAs from 2015 to 2016 to aid the group in its digital transformation journey.
In the EMEA region, Middle East is also emerging as a key market for digital transformation. Especially, the public sector in this region is expected to invest massively in adopting business transformation over the next four years. The healthcare IT market in Saudi Arabia alone is expected to reach over $250 billion by 2016. It is largely attributed to the initiatives undertaken by various governments in this region.
Many IT vendors are reinventing their strategies to position themselves as suitable service providers. While they look to leverage existing client accounts, the market presents an attractive opportunity to explore several potential customers who are likely to embrace digital transformation in the next four years. IT service providers and technology consulting firms are likely to foray with tailored industry-specific strategies.
Some of the other leading vendors of the market include Adobe, Alcatel, Amazon, Atos, Avaya, BMC, BT, CGI, Cisco, Citrix, CSC, Dell, Deloitte, EMC, EY, Fujitsu, Genesys, HCL, HP, Intel, KPMG, liquidhub, Mitel, Oracle, PWC, Tech Mahindra, Salesforce, Unisys, Verizon, and Wipro.
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market overview
03.2 Service offerings
04. Market Research Methodology
04.1 Market research process
04.2 Research methodology
05. Introduction
06. Market Landscape
06.1 Market overview
06.1.1 Roles of a Digital Transformation Service Provider
06.2 Market Size and Forecast
06.3 Five forces analysis
07. Market Segmentation by Geography
07.1 Global Digital Transformation Services Market by Regions
07.1.1 The Americas
07.1.2 EMEA
07.1.3 APAC
08. Buying Criteria
08.1.1 Key
09. Market Growth Drivers
10. Drivers and their Impact
11. Market Challenges
12. Impact of Drivers and Challenges
13. Market Trends
14. Trends and their Impact
15. Vendor Landscape
15.1 Competitive scenario
15.2 Major Key Vendors
15.3 Other prominent vendors
16. Key Vendor Analysis
16.1 Accenture
16.1.1 Key facts
16.1.2 Business overview
16.1.3 Business segmentation by revenue 2013
16.1.4 Business segmentation by revenue 2012 and 2013
16.1.5 Geographical segmentation by revenue 2013
16.1.6 Business strategy
16.1.7 Key developments
16.1.8 SWOT analysis
16.2 Capgemini
16.2.1 Key Facts
16.2.2 Business Overview
16.2.3 Business Segmentation by Revenue 2013
16.2.4 Business Segmentation by Revenue 2012 and 2013
16.2.5 Geographical Segmentation by Revenue 2013
16.2.6 Business Strategy
16.2.7 Key Developments
16.2.8 SWOT Analysis
16.3 Cognizant
16.3.1 Key Facts
16.3.2 Business Overview
16.3.3 Business Segmentation by Revenue 2013
16.3.4 Business Segmentation by Revenue 2012 and 2013
16.3.5 Geographical Segmentation by Revenue 2013
16.3.6 Business Strategy
16.3.7 Key Information
16.3.8 SWOT Analysis
16.4 IBM
16.4.1 Key facts
16.4.2 Business overview
16.4.3 Business segmentation
16.4.4 business segmentation by revenue
16.4.5 Business segmentation by revenue 2013
16.4.6 Business segmentation by revenue 2012 and 2013
16.4.7 Geographical segmentation by revenue
16.4.8 Business strategy
16.4.9 Key developments
16.4.10 SWOT analysis
16.5 Infosys
16.5.1 Key facts
16.5.2 Business Overview
16.5.3 Business segmentation by revenue 2014
16.5.4 Business segmentation by revenue 2013 and 2014
16.5.5 Geographical segmentation by revenue 2014
16.5.6 Business strategy
16.5.7 Key developments
16.5.8 SWOT analysis
16.6 TCS
16.6.1 Key facts
16.6.2 Business overview
16.6.3 Business segmentation by revenue 2013
16.6.4 Business segmentation by revenue 2012 and 2013
16.6.5 Geographical segmentation by revenue 2013
16.6.6 Business Strategy
16.6.7 Recent developments
16.6.8 SWOT Analysis
17. Other Reports in this Series
Get lifetime access to our
Technavio Insights
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.