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Technavio’s research analyst predicts the global curved display devices market to grow at a CAGR of 17% during the forecast period. Curved display devices such as TVs and monitors offer enhanced viewing experience for individual users. This is a relatively new technology in the market and is expected to generate huge interest among users.
The enormous demand for technologically advanced products and large-screen displays are some of the major factors driving the market. Vendors are continually developing new products with advanced technologies such as nanocrystals, OLED, and ULED, which is expected to generate interest among consumers. This along with declining ASPs of TVs and increasing disposable income of consumers has generated huge demand for large-screen displays. Curved TVs and monitors come with large displays that are likely to see increased adoption during the forecast period.
The TV segment dominated the market during 2015, with a market share of 92% in terms of revenue. Samsung is the leader in the curved display TV market, and its global presence and branding strategies have contributed to the increased awareness of curved TVs. Curved display devices offer the best viewing experience with large screen displays, which explains the relatively low market share of monitors.
The Americas accounted for 40% of the market share during 2015 and is expected to grow at a CAGR of 17% during the forecast period. High disposable income of consumers in the US and the inclination of consumers toward Japanese and Korean consumer electronics brands are the primary drivers for the market growth in the region.
The global curved display devices market is fragmented with the presence of numerous small and large suppliers. The vendors in the market compete on the basis of price, quality, innovation, reputation, distribution, and promotion. The market is expected to witness increased competition among vendors during the forecast period.
The leading vendors in the market are -
Other prominent vendors in the market include Acer, BenQ, Changhong, Dell, Haier, Hisense, HP, Panasonic, Sony, TCL, and TP Vision, who are adopting global strategies to increase their presence in the market.
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PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: Market landscape
PART 06: Market segmentation by application
PART 07: Geographical segmentation
PART 08: Market drivers
PART 09: Impact of drivers
PART 10: Market challenges
PART 11: Impact of drivers and challenges
PART 12: Market trends
PART 13: Vendor landscape
PART 14: Appendix
PART 15: Explore Technavio
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