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The e-paper display (EPD) market size is estimated to grow at a CAGR of 23.87% between 2022 and 2027. The market size is forecast to increase by USD 7,914.02 million. The growth of the market depends on several factors, including the growing use of e-books, the energy efficiency of EPDs, and the glare or light-pollution-free nature of EPDs.
This e-paper display (EPD) market report extensively covers market segmentation by application (e-readers, mobile displays, public displays, wearables, and EPDs in smart cards and others), type (flexible EPDs, curved EPDs, foldable EPDs, and flat EPDs), and geography (North America, APAC, Europe, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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The growing use of e-books is notably driving the market growth, although factors such as the lack of color range in EPDs impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
One of the key factors driving the e-paper Display (EPD) Market growth is the growing use of e-books. One of the main reasons for the growth in EPD technology and the increasing use of e-readers is mainly due to the consumers' preference for portability while reading. There is a rise in the demand for e-readers worldwide because of the significant shift in the reading habits of consumers.
As the format of books has evolved over the years, e-books are the most preferred format. Thus, the book industry is witnessing rapid growth, and e-books are expected to account for the major share of the book industry by 2025. For instance, the revenue generated from e-books is expected to grow at a CAGR of 3.5%-4% during the forecast period. Thus, the above factors are expected to drive the e-paper display (EPD) market growth during the forecast period.
A key factor shaping the e-paper Display (EPD) Market growth is the introduction of EPDs with full color. As EPD technology has evolved over the years, it has led to the significant discovery of flexible EPDs with full color. Some of the advantages of EPDs are it works extremely well in bright light, unlike other devices, where the clarity increases with a reduction in light. In addition, the resolution of displays that use this technology is much higher when compared with the previously existing EPDs. Thus these high-color displays have great usage in signage.
With the advances in technology in the global e-paper display (EPD) market, several key market players are launching color EPDs. For instance, in January 2020, E Ink announced the launch of new technology, Print Color, for e-Reader and e-Note applications across the signage, retail, education, and consumer electronics segments. Therefore, such product launches is expected to enhance the growth of the global e-paper display (EPD) market during the forecast period.
The lack of color range in EPDs is one of the key challenges hindering the e-paper Display Market growth. Most of the EPDs majorly emit images in black, white, and shades of gray. As the importance of having colored images in newspapers and other display mediums is increasing, the lack of color options in EPDs is a significant threat to the e-paper display (EPD) market.
Customers tend to prefer colored images but black-and-white images form the majority of the EPD display. Thus, companies that are interested in displaying colorful images or ads do not prefer EPDs. Even though the demand for EPD technology is expected to increase in the future, there should be a significant amount of R&D, which will be required to improve its features, such as color. Thus such factors are expected to hinder the e-paper display (EPD) market growth during the forecast period.
The market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global e-Paper Display (EPD) Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Adafruit Industries LLC: The company offers e-paper display such as Adafruit RP2040 Feather ThinkInk.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the E-readers segment will be significant during the forecast period. E-readers are defined as electronic devices designed specifically for reading digital books, magazines, and other written content. Some of the key advantages over traditional printed books are portability, convenience, and access to a vast library of digital content.
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The E-readers segment was valued at USD 764.95 million in 2017 and continued to grow until 2021. Additionally, E-readers are lightweight and compact, allowing users to carry thousands of books in a single device. This is one of the key features of E-readers which is valued by avid readers, students, and professionals who need access to reference materials on the go. Furthermore, E-readers provide quick access to a wide variety of digital books, often through wireless connectivity. Thus, users can browse and download e-books from online marketplaces, libraries, or other digital platforms, which makes it easier and quicker to find and acquire reading material.
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North America is estimated to contribute 42% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Due to the significant rise in the number of users of smart devices, such as smartphones and tablets, over the past years, has resulted in a rise in demand for e-paper displays in the region. As the North American region is highly developed and is home to many new technologies and consumers in the region are more inclined toward the use of new technology products and can easily afford such products, it is expected to drive the e-paper display (EPD) market growth in the region during the forecast period.
In 2020, during the COVID-19 pandemic, the growth of the global e-paper display (EPD) market witnessed a significant slowdown due to the disruption in the supply chain of the electronics industry and a temporary shutdown of electronics manufacturing plants and thus, hindered various electronics device production, such as e-paper display (EPD) in North America. However, in 2021, the initiation of large-scale vaccination drives?lifted the lockdown and travel restrictions, which led to the recovery of the EPD market as the pandemic highlighted the importance of efficient inventory management in retail environments. Such factors are expected to drive the market during the forecast period.
The e-paper display (EPD) market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Technavio categorizes the global e-paper display (EPD) market as a part of the global electronic equipment and instruments market within the overall electronics market. The super parent global electronics market covers manufacturers of communications equipment, technology hardware storage and peripherals, electronic equipment and instruments, electronic components, consumer electronics, and industrial electronics products, as well as electronic manufacturing services. Our market research report has extensively covered external factors influencing the parent market growth during the forecast period.
E-Paper Display (EPD) Market Scope |
|
Report Coverage |
Details |
Page number |
174 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 23.87% |
Market growth 2023-2027 |
USD 7,914.02 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
22.38 |
Regional analysis |
North America, APAC, Europe, South America, and Middle East and Africa |
Performing market contribution |
APAC at 42% |
Key countries |
US, China, Taiwan, South Korea, and UK |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Adafruit Industries LLC, Advantech Co. Ltd., ASSA ABLOY AB, CLEARink Displays Inc., DALIAN GOOD DISPLAY Co. Ltd., Hangzhou ZKONG Network Co. Ltd., Microtips Technology Inc., Orient Display USA Corp., Parallax Inc., PERVASIVE DISPLAYS Inc., Plastic Logic HK Ltd., Probots Techno Solutions, Rohde and Schwarz GmbH and Co. KG, Shanghai OKRA Technologies Co. Ltd., Solomon Systech International Ltd., SOLUM Europe Gmbh, Toppan Inc., Visionect LLC, Volex Plc, and YFY Inc. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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