Overview of the global cloud-based English language learning market

Technavio’s market research analyst predicts the global cloud-based English language learning market to grow steadily at a CAGR of above 27% by 2021. One of the primary drivers for this market is the rising adoption of cloud platform as a horizontal support. There has been a surge in the adoption of cloud-based English language learning among institutions and corporates. The transition can be attributed to the availability of various software solutions critical to either creating language learning courses or delivering them. For instance, there are cloud-based content authoring tool providers that assist in creating and designing content for English language learning. Moreover, management tools such as learning management system (LMS) and enterprise resource planning (ERP) are adding momentum to the acceptability of the cloud-based English language learning, eventually leading to the growth of the global cloud-based English language learning market over the next few years.

One of the latest trends gaining traction in this market is the rapid rise in the adoption of  HYPERLINK "/report/global-cloud-computing-hybrid-cloud-services-market" hybrid cloud platforms. In this model, the software or the resources are provided by the public cloud service provider on a private cloud platform. The public and private cloud infrastructures can operate independently and communicate over an encrypted connection that allows portability of data and applications. It also allows institutions to store privileged data on a private cloud and retain computational resources from the public cloud that runs applications relying on these data.

Competitive landscape and key vendors

The global cloud-based English language learning market is highly fragmented due to the presence of multiple international, regional, and local vendors. Competition is expected to intensify with local and regional players offering localized and low-cost solutions to institutions. To gain a competitive advantage, a number of vendors are going under M&A and strategic alliances. Also, in an attempt to capture higher market share vendors are constantly trying to offer enhanced user-friendly experience and incorporating advanced elements of learning such as games and speech recognition systems.

Leading vendors in the market are -

• Linguatronics
• Rosetta Stone
• Sanako
• SANS

Other prominent vendors in the cloud-based English language learning market include Edusoft, OKpanda, Sanoma, and Voxy.

Segmentation by end-user and analysis of the cloud-based English language learning market

• Corporate
• Academic

During 2016, the corporate cloud-based English language learning market dominated the cloud-based English language learning market and accounted for a major part of the overall market share. As English is a common language for executing business communications across the geographically diverse office locations, it has become imperative for corporates to adopt cloud-based English language learning solution.

Geographical segmentation and analysis of the cloud-based English language learning market

• APAC
• Europe
• North America
• ROW

In this market study, analysts have estimated APAC to dominate the cloud-based English language learning market during the forecast period. This market’s dominance can be attributed to the rapid growth of business process outsourcing (BPOs) and knowledge process outsourcing (KPOs) in the region.

Key questions answered in the report include

• What will the market size and the growth rate be in 2021?
• What are the key factors driving the global cloud-based English language learning market?
• What are the key market trends impacting the growth of the global cloud-based English language learning market?
• What are the challenges to market growth?
• Who are the key vendors in the global cloud-based English language learning market?
• What are the market opportunities and threats faced by the vendors in the global cloud-based English language learning market?
• Trending factors influencing the market shares of the APAC, Europe, North America, and ROW.
• What are the key outcomes of the five forces analysis of the global cloud-based English language learning market?

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