Global Content Authoring Tools Market 2016-2020

  • Published: Mar 2016
  • Pages: 60
  • SKU: IRTNTR9112

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This market research report presents a detailed segmentation of the global content authoring tools market by geography (APAC, Europe, North America, and ROW). Leading vendors in this market are Adobe Systems, Articulate, TechSmith, and Trivantis.

Overview of the global content authoring tools market

Content authoring tools are software packages used by people like instructional designers (ID) to create learning materials for end users like universities, students, and even companies. Vendors use different formats so that the learning materials can be created quickly and at a reasonable cost. Content authoring tools are also used to deliver content quickly. Creators could be teachers or subject matter experts who work with IDs to package lessons and subjects. Tools are usually chosen based on delivery platforms and set standards. According to the content authoring tools market regional analysis, Technavio’s market research analyst predicts the global market for content authoring tools to grow at a steady CAGR of close to 8% by 2020.

During the forecast period, the growing preference for augmented reality among end users is one of the latest content authoring tools market trends. Augmented reality provides an indirect view of a physical environment whose elements are augmented by computer-generated input devices like video, graphics, sound, or GPS. Its ability to assist in blended and flipped learning will lead to its increased implementation in virtual classrooms. Institutions that use augmented learning can provide better engagement and interactivity and enhance the overall learning experience for students.

Geographical segmentation and analysis of the content authoring tools market

  • APAC
  • Europe
  • North America
  • ROW

As with most new technologies, the North American market is the pioneer in the content development and use. Aggressive promotion of e-books and other digital content has changed learning modalities in the K-12 segment. Factors like the incorporation of BYOD policies in educational institutions and increased mobile browsing by students will result in content authoring tools market growth.

Competitive landscape and key vendors

The global market is quite fragmented due to the presence of many players. Most of the vendors are technology companies, which cater to a wider market and not just education. Since there is no clear leader in the content authoring tools landscape, many educational institutions are buying from proprietary vendors so that they can create content based on their needs.

Major vendors in this market are -

  • Adobe
  • Articulate
  • TechSmith
  • Trivantis

Other prominent vendors are Allen Interactions, Brainshark, DominKnow, Elucidat, Softchalk, and Websoft.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the global content authoring tools market?
  • What are the key market trends impacting the growth of the global content authoring tools market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global content authoring tools market?
  • What are the market opportunities and threats faced by the vendors in the global content authoring tools market?
  • Trending factors influencing the market shares of APAC, Europe, North America, and ROW.
  • What are the key outcomes of the five forces analysis of the global content authoring tools market?

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Table of Content

PART 01: Executive summary

  • Highlights

PART 02: Scope of  the report

  • Market overview
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 06: Geographical segmentation

  • Global content authoring tools market 2015-2020
  • Content authoring tools market in North America
  • Content authoring tools market in Europe
  • Content authoring tools market in APAC
  • Content authoring tools market in ROW

PART 07: Market drivers

PART 08: Impact of drivers

PART 09: Market challenges

PART 10: Impact of drivers and challenges

PART 11: Market trends

PART 12: Vendor landscape

  • Competitive scenario
  • Market vendor analysis
  • Other prominent vendors

PART 13: Other prominent vendors

PART 14: Key vendor analysis

  • Adobe Systems
  • Articulate
  • TechSmith
  • Trivantis

PART 15: Appendix

  • List of abbreviations
  • PART 16: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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