Overview of the global physical education technology market
Market research analysts at Technavio have predicted that the global physical education technology market will grow impressively during the forecast period and will also post an immense revenue of almost USD 8 billion by 2020. In the recent years, instructors have started to focus on promoting and spreading awareness about the importance of physical education apart from the regular academic courses. Several institutions have already incorporated software solutions and data capturing devices that are synchronized with computing devices. These devices collect data related to various fitness activities and help instructors to take strategical decisions, set realistic goals, and also to implement an effective physical fitness program. Additionally, these devices also enable data sharing at a state-wide level, which establishes an effective communication process between state districts and institutions.
Educational institutions are gradually adopting the usage of mobile applications that are meant for handling various aspects of institutional activities. This will induce vendors to develop physical education apps for both students as well as teachers. This can be used to assess and evaluate students, or assist teachers in teaching concepts in classrooms. Moreover, the use of technology in physical education will also lead to the introduction of self-directed learning apps that can be easily downloaded and used by learners to guide their daily physical workout sessions.
Competitive landscape and key vendors
Vendors in the market are increasingly penetrating the education industry with the help of innovative products and solutions and are focused on enabling institutions to make use of technological advancements in the field of physical education. This has created an immense opportunity for technological interventions in physical education, which in turn, will attract numerous vendors to the market. Since educational institutions represent an underserved market, the vendors will always focus on designing products suitable to their needs at competitive prices. To retain and attract customers, vendors also focus on providing other services such as professional development, guidance for curriculum development, health and nutrition diets, and design and implementation of physical activities on campus.
The leading vendors in the market are -
Interactive Health Technologies
The other prominent vendors in the market are ASUS, Exergame Fitness, Fitbit, FITSTATS Technologies, Garmin, Jawbone, Konami, Motorola Mobility, Nike, Pebble, Sony, Sqord, and Focused Fitness.
Segmentation by product and analysis of the physical education technology market
The PE equipment segment accounted for a total market share of about 56% and dominated the market during 2015. This segment consists of classroom wearables and other devices that supplement the use of these wearables. Physical education technology equipment enables teachers to record and replay recorded videos to provide students with instant feedback on their performance. Moreover, PE equipment can also allow students to observe other physical aspects of their daily routine. For instance, Fitbit provides a snapshot of the nutrition and sleeping patterns of students and promotes self-directed learning among students, which encourages them to take responsibility for their physical health.
Geographical segmentation and analysis of the physical education technology market
This market study estimates that in terms of geography, North America will account for more than 49% of the total share of the global physical education technology market by 2020 and will also dominate this market throughout the forecast period. The state districts and other education boards in the region are largely focused on building physical education capabilities among students. Educational institutions are also expected to focus on changing their PE curriculum and procuring physical education equipment to improve the cognitive and motor skills of students. As a result, there will be a significant increase in demand for physical education software and equipment from this region in the next four years.
Key questions answered in the report include
What will the market size and the growth rate be in 2020?
What are the key factors driving the global physical education technology market?
What are the key market trends impacting the growth of the global physical education technology market?
What are the challenges to market growth?
Who are the key vendors in the global physical education technology market?
What are the market opportunities and threats faced by the vendors in the global physical education technology market?
Trending factors influencing the market shares of the APAC, Europe, North America, and ROW.
What are the key outcomes of the five forces analysis of the global physical education technology market?
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