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Global Electric Lawn Mower Market 2017-2021

  • Published: May 2017
  • Pages: 70
  • SKU: IRTNTR13283
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This market research study identifies Deere and Company, Husqvarna, RYOBI, and The Toro Company as the leading players in the global electric lawn mower market. A comprehensive analysis of this market is also presented by the product (walk-behind electric lawn mowers and ride-on electric lawn mowers) and by geography (the Americas, APAC, and EMEA).

Overview of the global electric lawn mower market

As per the Technavio’s market research report, the global electric lawn mower market will grow at a steady rate and post a CAGR of close to 6% during the forecast period. The increasing popularity of green roofs will drive the growth prospects for the global electric lawn mower market until the end of 2021. Green roofs are considered as one of the major solutions to global warming caused due to various factors such as population growth, industrialization, and the growing vehicle usage. Consequently, several countries such as the US and Germany are increasingly adopting the concept of green roofs where the roofs of newly constructed buildings are covered by planting various small and medium sized plants and vegetation. Also, government initiatives in San Francisco city to cover around 15%-30% of the roof space of the newly constructed office buildings with green roofs and solar panels will further encourage the practice of green roofs. This in turn, will subsequently influence the growth of the global electric lawn mower market.

With the rising demand, manufacturers will focus on innovating their products by developing new electric mower technologies. The emergence of innovative electric mower technologies such as the robot lawn mower technology has not only improved the productivity but has also enhanced the experience of end-users, which will augment the market’s growth prospects. Similarly, the emergence of e-Cycler Cordless lawn mower that is eco-friendly, efficient, and improves the convenience to consumers, will drive the growth of cordless electric lawn mowers market.

Competitive landscape and key vendors

Comprising of a number of vendors, the electric lawn mower market appears to be highly competitive. The vendors in the market are increasingly competing against each other based on factors such as technology, design, price, maintenance cost, and environmental sustainability. Several vendors are increasingly coming up with improved technologies such as cordless electric lawn mowers and better designs to enhance the efficiency of their electrical lawn mowing products, which in turn, will help them improve the sales of their products across the globe.

Key vendors in this market are -

  • Deere and Company
  • Husqvarna
  • RYOBI
  • The Toro Company

Other prominent vendors in the market include BLACK+DECKER, Briggs & Stratton, EGO POWER+, Emak, Etesia UK, Greenworks Tools, Hitachi, Honda, Jacobsen, Makita, Remington, and STIHL.

Segmentation by product and analysis of the electric lawn mower market

  • Walk-behind electric lawn mowers
  • Ride-on electric lawn mowers

During 2016, the walk-behind electric lawn mowers segment accounted for the largest share of the market and will continue its market dominance during the predicted period. The segment includes push lawn mowers and self-propelled electric lawn mowers that are available in different wheel drive variants to mow different terrains and are highly useful for residential properties. Since the walk-behind electric lawn mowers are perfect for small or medium-sized lawns and are cheaper than ride-on lawn mowers, a large number of consumers prefer and rely on walk-behind mowers.

Segmentation by geography and analysis of the electric lawn mower market

  • Americas
  • APAC
  • EMEA

In terms of geography, the electric lawn mower market was dominated by the Americas that accounted for the majority of the market shares during 2016. Factors such as the growing need to provide aesthetic appeal to commercial and residential properties, the increasing focus on landscaping, and the average spending on gardening activities, will drive the purchase volume of electric lawn mowers. According to this market research and analysis, this region will continue to dominate the market during the next four years as well.

Key questions answered in the report include

  • What will the electric lawn mower market size and the growth rate be in 2021?
  • What are the key factors driving the global electric lawn mower market?
  • What are the key electric lawn mower market trends impacting the growth of the market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global electric lawn mower market?
  • What are the market opportunities and threats faced by the vendors in the global electric lawn mower market?
  • What are the trending factors influencing the market shares of the Americas, APAC, and EMEA?
  • What are the key outcomes of the five forces analysis of the global electric lawn mower market?

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Table of Contents

PART 01: Executive summary

PART 02: Scope of the report

PART 03: Research Methodology

PART 04: Introduction

  • Market outline
  • Types of electric lawn mowers
  • Segment analysis by product
  • Segment analysis by geography

PART 05: Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 06: Market segmentation by product

  • Market overview
  • Global walk-behind electric lawn mowers market
  • Global ride-on electric lawn mowers market

PART 07: Geographical segmentation

  • Electric lawn mower market in the Americas
  • Electric lawn mower market in EMEA
  • Electric lawn mower market in APAC

PART 08: Key leading countries

  • Electric lawn mower market in the US
  • Electric lawn mower market in the UK
  • Electric lawn mower market in Japan

PART 09: Decision framework

PART 10: Drivers and challenges

  • Market drivers
  • Market challenges

PART 11: Market trends

  • New electric mower technology
  • Increasing marketing activities
  • Rise in omni-channel retailing

PART 12: Vendor landscape

  • Competitive scenario

PART 13: Key vendor analysis

  • Deere and Company
  • Husqvarna
  • RYOBI
  • The Toro Company
  • Other prominent vendors

PART 14: Appendix

  • List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
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TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
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TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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