Global Electronic Handheld Massager Market 2018-2022
- Published: Aug 2018
- Pages: 94
- SKU: IRTNTR23657
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The global electronic handheld massager market is projected to reach a value of almost USD 6.6 billion by 2022, with new opportunities developing around the world. The products in this market include not only self-use handheld massages that promote better circulation of oxygen in the muscles, but also those which are help remove toxins and waste from the body. This study provides an in-depth analysis of the market by distribution channel type (retail outlets and online stores), and by region (the Americas, EMEA, and APAC). It also examines the competitive landscape and identifies top electronic handheld massager companies like HoMedics, JSB Healthcare, and Panasonic.
Below are a few facts about hand held massagers found in Technavio’s market research report
High cost of a traditional massage is a key factor driving the growth of electronic handheld massager companies
Technavio’s analysts have identified the rising costs of a massage from a qualified massage therapist as a major factor that will drive this market during the forecast period. Various massage equipment manufacturers are focusing on making the best handheld massager to consolidate their shares in the market. Handheld massagers help relax the muscles of the body, promote the release of serotonin and endorphins, and improve the state of mind. An electronic handheld massager is easy to use and more affordable than visiting a massage therapist, which is likely to boost the growth of the market during the period of forecast. These driving factors are part of the reason why the market is expected to grow at a CAGR of almost 6%.
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HoMedics, JSB Healthcare, and Panasonic are among the leading electronic handheld massager companies in the world
The global electronic handheld massager market is moderately fragmented with the presence of many international and regional vendors that offer the best handheld massager for the back, handheld massagers with heat, and more. By offering a complete analysis of the market’s competitive landscape and with information on the products offered by the companies, this electronic handheld massager industry analysis report will aid clients to identify new growth opportunities and design innovative strategies for business expansion.
The report offers a complete analysis of several companies, including:
- HoMedics
- JSB Healthcare
- Panasonic
- Thumper Massager
The Americas will be the primary driver of growth during the forecast period
Technavio’s market research report covers the following regions:
- The Americas
- EMEA
- APAC
More than 40% of the market’s incremental growth is expected to come from the Americas over the next five years. In 2017, the Americas held the largest market share in the global electronic handheld massager market owing to increasing preference for self-massaging equipment and growing availability of products in the market, followed by EMEA and APAC. While APAC is predicted to witness a growth in their market share at the end of the forecast period, the Americas and EMEA are anticipated to face a nominal decline in their share over the next five years.
Key highlights of the global electronic handheld massager market for the forecast years 2018-2022:
- CAGR of the market during the forecast period 2018-2022
- Detailed information on factors that will accelerate the growth of the electronic handheld massager market during the next five years
- Precise estimation of the electronic handheld massager market size and its contribution to the parent market
- Accurate predictions on upcoming trends and changes in consumer behavior
- The growth of the electronic handheld massager industry across various geographies such as the Americas, EMEA, and APAC
- A thorough analysis of the market’s competitive landscape and detailed information on several vendors
- Comprehensive information about factors that will challenge the growth of electronic handheld massager companies
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This market research report analyzes the market outlook and provides a list of key trends, drivers, and challenges that are anticipated to impact the global electronic handheld massager market and its stakeholders over the forecast years.
Technavio’s analysts for the electronic handheld massager market have also considered how the performance of other related markets in the vertical will impact the size of this market until 2022. Some of the markets most likely to influence the growth of the electronic handheld massager market over the coming years are the luxury massage chair market and the health and wellness market.
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PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
PART 03: RESEARCH METHODOLOGY
PART 04: MARKET LANDSCAPE
- Market ecosystem
- Market characteristics
- Market segmentation analysis
PART 05: MARKET SIZING
- Market definition
- Market sizing 2017
- Market size and forecast 2017-2022
PART 06: FIVE FORCES ANALYSIS
- Bargaining power of buyers
- Bargaining power of suppliers
- Threat of new entrants
- Threat of substitutes
- Threat of rivalry
- Market condition
PART 07: MARKET SEGMENTATION BY DISTRIBUTION CHANNEL
- Segmentation by distribution channel
- Comparison by distribution channel
- Online stores
- Retail outlets
- Market opportunity by distribution channel
PART 08: CUSTOMER LANDSCAPE
PART 09: REGIONAL LANDSCAPE
- Regional segmentation
- Regional comparison
- Americas
- EMEA
- APAC
- Market opportunity
PART 10: DECISION FRAMEWORK
PART 11: DRIVERS AND CHALLENGES
- Market drivers
- Market challenges
PART 12: MARKET TRENDS
- Ease of availability of products
- Massages at home
PART 13: VENDOR LANDSCAPE
- Overview
- Landscape disruption
PART 14: VENDOR ANALYSIS
- Vendors covered
- Vendor classification
- Market positioning of vendors
- HoMedics
- JSB Healthcare
- Panasonic
- Thumper Massager
PART 15: APPENDIX
- List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases

DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts

REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape
Key Questions Answered
- What are the key global market and the regional market share?
- What are the revenue-generating key market segments?
- What are the key factors driving and challenging this market’s growth?
- Who are the key market vendors and their growth strategies?
- What are the latest trends influencing the growth of this market?
- What are the variables influencing the market growth in the primary regions?
- What are the factors influencing the growth of the parent market?
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