To identify growth opportunities in the embedded analytics market, the market has been segmented into regions that are growing faster than the overall market. These regions have been pitted against regions that have a slower growth rate than the global market in 2017-2022. APAC will grow faster than the overall market. The growth of EMEA and the Americas will be slower than the global market.
Below are some of the key findings from this embedded analytics market research report

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Global embedded analytics industry overview
Increasing adoption of e-commerce is one of the major factors driving the global embedded analytics market. The need for advertising, data management, customer centricity, and decision making are increasing because many fresh players are entering the global e-commerce market. Thus, e-commerce vendors are displaying advertisements on search engines and other websites to attract more customers, wherein embedded analytics helps the e-commerce vendors to track customers, to determine their taste, offerings, and helps them in decision making. Embedded analytics helps e-commerce vendors to easily develop, edit, and post digital media advertisements on the web. Therefore, as e-commerce is becoming popular and is being widely used, the number of digital media advertisements by e-commerce vendors is expected to increase. This will further drive the embedded analytics market over the forecast period.
The flourishing of the global medical tourism industry is identified as one of the major embedded analytics market trends. The global medical tourism industry is growing due to the presence of skilled healthcare professionals and doctors and availability of low-cost treatments. Embedded analytical tools are required by the doctors in the decision making by clubbing the medical data into an electronic dashboard for getting meaningful insights from big data. They also help in reducing administrative costs by allowing information sharing with different departments to prevent unauthorized transactions in medical billings. As a result, the embedded analytics market will grow at a CAGR of close to 15% during the forecast period.
Top embedded analytics companies covered in this market research report
The embedded analytics market is moderately fragmented. To help clients improve their market position, this report provides an analysis of the market’s competitive landscape and offers information on the products offered by various companies. Moreover, this embedded analytics market research report also includes information on the upcoming trends and challenges that will influence market growth. This will help companies create strategies to make most of the upcoming growth opportunities.
The report offers a detailed analysis of several embedded analytics companies, including:
- IBM
- Microsoft
- SAP
- SAS Institute
Embedded analytics market segmentation based on geographic regions
With a complete study of the growth opportunities for the companies, the Americas region will account for the highest growth of this market along with approximately 43% of the global embedded analytics market share. The dominance of the region is usually because of the overall maturity and growth of the industrial and private sectors.
Embedded analytics market segmentation based on end-user
- BFSI
- ICT
- Healthcare
- Manufacturing
- Retail
- Others
The BFSI segment will be the major revenue contributor to the embedded analytics market throughout the forecast period. Factors such as digitization of core processes, implementation of customer-centricity, and generation of a large amount of data across the sector will drive the market growth in the segment. Additionally, this report also provides an accurate prediction of the contribution of the various end users segments to the growth of the embedded analytics market size.
Key highlights of the global embedded analytics market for the forecast years 2018-2022:
- CAGR of the market during the forecast period 2018-2022
- Detailed information on factors that will accelerate the growth of the embedded analytics market during the next five years
- Precise estimation of the global embedded analytics market size and its contribution to the parent market
- Accurate predictions on upcoming trends and changes in consumer behavior
- The growth of the embedded analytics industry across the Americas, APAC, and EMEA
- A thorough analysis of the market’s competitive landscape and detailed information on several vendors
- Comprehensive details on the factors that will challenge the growth of embedded analytics companies
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PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
PART 03: RESEARCH METHODOLOGY
PART 04: MARKET LANDSCAPE
- Market ecosystem
- Market characteristics
- Market segmentation analysis
PART 05: MARKET SIZING
- Market definition
- Market sizing 2017
- Market size and forecast 2017-2022
PART 06: FIVE FORCES ANALYSIS
- Bargaining power of buyers
- Bargaining power of suppliers
- Threat of new entrants
- Threat of substitutes
- Threat of rivalry
- Market condition
PART 07: MARKET SEGMENTATION BY DEPLOYMENT MODEL
- Global embedded analytics market segmentation by deployment model
PART 08: CUSTOMER LANDSCAPE
PART 09: MARKET SEGMENTATION BY END-USER
- Segmentation by end-user
- Comparison by end-user
- BFSI – Market size and forecast 2016-2021
- ICT – Market size and forecast 2017-2022
- Healthcare – Market size and forecast 2017-2022
- Manufacturing – Market size and forecast 2017-2022
- Retail – Market size and forecast 2017-2022
- Others – Market size and forecast 2017-2022
- Market opportunity by end-user
PART 10: REGIONAL LANDSCAPE
- Geographical segmentation
- Regional comparison
- Americas – Market size and forecast 2017-2022
- EMEA – Market size and forecast 2017-2022
- APAC – Market size and forecast 2017-2022
- Market opportunity
PART 11: DECISION FRAMEWORK
PART 12: DRIVERS AND CHALLENGES
- Market drivers
- Market challenges
PART 13: MARKET TRENDS
- Flourishing medical tourism industry globally
- Rising demand for data integration and visual analytics
- Growing interest among organizations in supply chain visibility
PART 14: VENDOR LANDSCAPE
- Overview
- Landscape disruption
- Competitive landscape
- Key market vendors
PART 15: VENDOR ANALYSIS
- Vendors covered
- Vendor classification
- Market positioning of vendors
- IBM
- Microsoft
- SAP
- SAS Institute
PART 16: APPENDIX
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases
DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts
REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape