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Global Analytics as a Service Market 2016-2020

  • Published: Jan 2016
  • Pages: 34
  • SKU: IRTNTR8527
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This market research report presents a detailed segmentation of the global Analytics as a Service market by geography (APAC, EMEA, and the Americas). The key vendors analyzed in this market study are Amazon Web Services, CSC, HP, IBM, Oracle, and SAS Institute.

Outlook of the Analytics as a Service market

Technavio’s market research analyst predicts the global Analytics as a Service (AaaS) market to grow at an impressive CAGR of around 29% during the forecast period. Factors such as the continuous growth of structured and unstructured data from different social media platforms will impel the prospects for growth in this market. Moreover, its ability to provide better visibility, monitor traffic in real time for the online presence of the company, and to optimize the ROI on inbound and outbound marketing campaigns will result in its augmented adoption during the predicted period.

One of the major drivers for this market is the increasing adoption of data analytics. Most of the benefits associated with data analytics results from its ability to recognize patterns and to make predictions based on experiences. Based on these criteria, organizations are adopting data analytics to understand consumption patterns, customer acquisition, and other factors to increase revenue, save costs, and maintain customer loyalty.

Geographical segmentation of the AaaS market

  • Americas
  • APAC
  • EMEA

During 2015, the Americas dominated this market and accounted for a market share of almost 62%. Much of this growth can be attributed to the presence of major AaaS vendors in the US. Though the Americas dominate this market, increasing instances of mergers and acquisitions in APAC will impel the market for AaaS in this region. The emergence and adoption of big data is expected to drive the market for AaaS in the Americas and APAC during the forecast period.

Competitive landscape and key vendors

The global AaaS market is dominated by numerous large and medium-sized providers. Large companies, analytics software providers, and core cloud computing vendors are following strategies like M&A to increase their consumer base and to improve their global presence.

Leading vendors in the market are -

  • Amazon Web Services
  • CSC
  • HP
  • IBM
  • Oracle
  • SAS Institute

Other prominent vendors in the market include eBay, Information Builders, LiquidHub, MicroStrategy, Opera Solutions, Qlik, SAP, and Tableau Software.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the global analytics as a service market?
  • What are the key market trends impacting the growth of the analytics as a service market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the vendors in the global analytics as a service market?
  • Trending factors influencing the market shares of the Americas, APAC, and EMEA.
  • What are the key outcomes of the five forces model of the analytics as a service market?

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Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Analytics overview
  • Market size and forecast
  • Analytics-as-a-service as a part of cloud analytics

PART 06: Market segmentation by end user

PART 07: Geographical segmentation

PART 08: Market drivers

PART 09: Impact of drivers

PART 10: Market challenges

PART 11: Impact of drivers and challenges

PART 12: Market trends

PART 13: Five forces analysis

PART 14: Vendor landscape

  • Competitive scenario
  • Major vendors
  • Other prominent vendors

PART 15: Appendix

  • List of abbreviation

PART 16:  Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
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TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
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TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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