Global outlook of the cloud collaboration market

According to Technavio’s market research analysis, the global cloud collaboration market is anticipated to grow at a CAGR of around 11% between 2016 and 2020.  Cloud collaboration helps enterprises improve their quality and enhance the efficiency of service while reducing costs in the long term. It makes business information systems more flexible, enhances productivity, and facilitates access to information. In addition, it minimizes the organization's most complex data integration and information exchange issues.  Cloud collaboration offers a communication system that is cost effective in information sharing and communication, allowing the real-time exchange of data and information. It provides a reliable unified user interface and user experience across multiple devices and media types. It also aids enterprises to connect with new customers, resolve operation conflicts, and also connect with an employee in a faster and better way than the traditional communication infrastructure.  With the rising adoption of BYOD policies and the increased use of smartphones and tablets, the market for cloud collaboration will witness impressive growth over the next four years.

The cloud collaboration market segmentation by geography

APAC will be the fastest-growing region in the cloud collaboration market during the forecast period and is anticipated to grow at a CAGR of more than 16%. Much of the region’s growth can be attributed to the increasing globalization of small and medium enterprises (SMEs) in countries like China, India, and Japan. The ventures of various foreign organizations and the growing mobile workforce have also fuelled the demand for cloud collaboration in this region. Factors such as increased adoption of BYOD policy among enterprises will significantly contribute to the growth of the market in APAC during the predicted period.

Competitive landscape and key vendors

The market is highly fragmented with the presence of several multinational vendors who have a prominent market presence. Intense competition prevails in this market due to the high demand for enterprise communication among large enterprises and SMEs. The growing requirement to form high-value partnerships with large enterprises has increased price wars among players. This market has a significant untapped SME segment that comprises aggressive buyers of advanced technologies, which will increase the competition in the coming years. As many vendors are seeking to gain market share, more acquisitions will occur during the forecast period.

Leading vendors in the market are -

• Cisco
• Google
• IBM
• Microsoft
• Mitel
• Salesforce.com

Other prominent vendors in the cloud collaboration market include 8x8, Aastra Technologies, Broadsoft, Configure, Corex, CSC, Damovo, Dell, Genesys Telecommunications Laboratories, Hewlett-Packard, Huawei Technologies, Interactive Intelligence, ITALTEL, Juniper Networks, Logitech International, Mindtree, Orange, Polycom, RingCentral, ShoreTel, and Toshiba.

Segmentation by deployment type and analysis of the cloud collaboration technology market

• Public cloud
• Private cloud
• Hybrid cloud

During 2015, the public cloud segment dominated the market and accounted for around 68% of the total market share. The public cloud deployment is offered as freemium and pay-as-you-go subscription-based models to enterprises. The underlying functioning of this deployment model is transparent to end-users accessing data and applications. All the users share the same infrastructure pool, which comprises limited security protection, and configuration. Moreover, the public cloud-based storage infrastructures offer on-demand scalability coupled with maximum efficiency in shared resources.

Segmentation by solution and analysis of the cloud collaboration market

• Unified communication and collaboration
• Enterprise communication

The unified communication and collaboration segment led the cloud collaboration market during 2015 and occupied around 53% of the overall market share. Unified communication and collaboration solutions improve collaboration among employees, suppliers, and clients. These technologies are now available at reduced costs, are simple to deploy, and more powerful. Through these technologies, e-mail, unified messaging, calendaring and instant messaging, mobile unified communication, and voicemail have become more accessible and quicker. The rising dominance of conferencing services that include audio, video, and web conferencing services, will boost the growth prospects for this segment in the coming years.

 Key questions answered in the report include

• What will the cloud collaboration market size and the growth rate be in 2020?
• What are the key factors driving the global cloud collaboration market?
• What are the key market trends impacting the growth of the global cloud collaboration market?
• What are the challenges to the cloud collaboration market growth?
• Who are the key vendors in the global cloud collaboration market?
• What are the market opportunities and threats faced by the vendors in the global cloud collaboration market?
• Trending factors influencing the cloud collaboration market shares of the Americas, APAC, and EMEA.
• What are the key outcomes of the five forces analysis of the global cloud collaboration market?

Technavio also offers customization on reports based on specific client requirement.

Related reports:

• Global Social Business Intelligence Market 2016-2020
• Global Unified Communication and Collaboration Market 2016-2020
• Global Cloud-based Virtual Learning Platform Market 2016-2020

Cloud collaboration is a kind of enterprise association that allows employees to work together on documents and other types of data that are stored off-premises and out of the company’s firewall. Employees use a cloud-based collaboration platform to share, edit, and work jointly on projects. Through cloud collaboration, two or more people can work on a project at one time. With the majority of the enterprises opting for unified communication deployment, cloud collaboration has become a necessity. Distributed workgroup settings, increasing travel expenses, and innovative telepresence technologies have led to the implementation of unified communications. Cisco, Salesforce, and Verizon are some of the prominent vendors in this market space.

The report, global cloud collaboration market, is part of Technavio’s ICT research portfolio. This portfolio provides a comprehensive market analysis along with the market share, market sizing, and market segmentations covering areas such as automatic identification system, cloud computing, data center, enterprise application, IT security, ITO and BPO, and product lifecycle management. These market research reports provide a perspective on the various market opportunities and market threats along with the key trends that would influence the market growth during the forecast period. It presents insights into the changing competitive landscape and a detailed profiling and market analysis of the vendors. Also covered in the research are the key regions or countries that would have an impact on the market during the assessment years.