Outlook of the global antivirus software package market
According to Technavio’s market research analyst, the global antivirus software package market will grow impressively at a CAGR of almost 10% by 2020. The recent increase in the number of online transactions will spur the growth prospects for antivirus software package market during its forecast period. At present, most consumers are extremely reliant on the Internet for a number of transactions, especially banking and e-commerce transactions. Online transactions are gaining prominence among individual consumers because they are very easy, quick, and highly convenient. However, since these banking and e-commerce transactions are extremely vulnerable to cyber attacks, vendors in the market have been compelled to incorporate advanced features in their antivirus software packages for payment security to prevent fraudulent activities.
Another key trend that will ameliorate this market’s growth prospects is the advent of cloud-based antivirus software. Since the cloud is a convenient and cost-effective way of storing critical business data, its rate of adoption is increasing among SMEs across the globe. This recent increase in the dependency on the cloud coupled with the budgetary constraints of SMEs will augment the demand for cloud-based antiviruses over the next four years. Cloud-based antiviruses do not require any hardware or software and are controlled remotely, making them cost-effective for end-users.
Competitive landscape and key vendors
This market is fragmented with the presence of many small regional vendors and large multinational vendors. According to the antivirus software package market analysis research report, to gain market traction, established antivirus software vendors are likely to acquire smaller vendors to expand their portfolio and increase antivirus software package market share. A large number of enterprises worldwide are also implementing enterprise mobility and are using BYOD policies to improve their productivity and collaboration among employees.
Key vendors in this market are -
- AVAST
- Microsoft
- AVG
- Avira
- McAfee
- Symantec
Other prominent vendors in this market are Baidu, Bkav, Bitdefender, BullGuard, Check Point Software Technologies, Comodo Group, Doctor Web, Emsisoft, ESET, Fortinet, F-Secure, IObit, Kaspersky Lab, Lavasoft, Malwarebytes, Panda Security, Qihoo 360 Software, Safer-Networking, Sophos Group, ThreatTrack Security, and Webroot.
Segmentation by device and analysis of the antivirus software package market
During 2015, it was observed that the laptops segment accounted for the largest market share. Key factors contributing to the growth of global antivirus software package in laptops are enterprise mobility, a surge in the number of mobile devices, a rise in malware attacks on mobile devices, and the high use of the Internet on mobile devices. This will have a positive impact on the antivirus software package market growth.
Geographical segmentation and analysis of the antivirus software package market
- APAC
- Europe
- MEA
- North America
- South America
In 2015, North America accounted for the largest market share and was closely followed by the APAC region. However, by the end of 2020, the market share of North America will decline, as the region was an early adopter of antivirus software packages. Increased instances of security attacks prompted many organizations and individual consumers to use antivirus software in the initial stages of its introduction.
Key questions answered in the report include
- What will the antivirus market size and the growth rate be in 2020?
- What are the key factors driving the global antivirus software package market?
- What are the key market trends impacting the growth of the global antivirus software package market?
- What are the challenges to market growth?
- Who are the key vendors in the global antivirus software package market?
- What are the market opportunities and threats faced by the vendors in the global antivirus software package market?
- Trending factors influencing the market shares of APAC, Europe, MEA, North America, and South America.
- What are the key outcomes of the five forces analysis of the global antivirus software package market?
Table of Contents
PART 01: Executive summary
PART 02: Scope of the report
- Antivirus software definition
- Base year and forecast period
- Estimation of market
- Vendors
- Major-vendor offerings
PART 03: Market research methodology
- Research methodology
- Economic indicators
PART 04: Introduction
- Key market highlights
- Types of threats
- iOS and Android threats on mobile devices
- Types of antivirus software packages
- Advantages of antivirus software packages
PART 05: Market landscape
- Global antivirus software package market
PART 06: Market segmentation by device
- Global antivirus software package market by device
PART 07: Market segmentation by end-user
- Global antivirus software package market by end-user
PART 08: Geographical segmentation
- Segmentation of global antivirus software package market by geography 2015-2020
- Global antivirus software package market by geography 2015-2020 ($ billions)
PART 09: Buying criteria
- Cost
- Security
- Interoperability
- Scalability
- PART 10: Market drivers
- Increase in cybercrime
- Rise in number of online transactions
- Growing dependence on Internet
PART 11: Impact of drivers
PART 12: Market growth inhibitors
- Adoption of pirated antivirus software by consumers
- Threat from inexpensive security solutions
- Lack of advanced virus detection
PART 13: Impact of drivers and challenges
PART 14: Market trends
- Partnerships between antivirus software vendors and telecom vendors
- Emergence of cloud-based antivirus software
- Increased market consolidation
PART 15: Five forces model
PART 16: Vendor landscape
- Competitive scenario
- Vendor rating
PART 17: Description of major vendors
- AVAST Software
- Microsoft
- AVG
- Avira
- McAfee
- Symantec
- Other prominent vendors
PART 18: Assumptions
PART 19: Key insights
PART 20: Appendix
PART 21: Explore Technavio