Enjoy complimentary customisation on priority with our Enterprise License!
Technavio’s market research analyst predicts the global beacon management software market to grow steadily at a CAGR of above 9% by 2021. One of the primary drivers for this market is the rapidly growing demand for beacon management software in the retail sector. The various formats of the organized retail include hypermarkets, supermarkets, department stores, discounters, specialty stores, and cash and carry stores. These formats are classified based on the size of the stores. The retail sector is the primary end-user of Bluetooth beacons. This sector deploys beacons for several applications such as in-store analytics, proximity marketing, indoor navigation, and contactless payments. For instance, a beacon can send a text message to a customer about a discount on the product that he/she intends to purchase. The consumer can buy the product immediately through an online account. Beacons deliver authentic wireless interactions and cost-effective solutions for retailers. These advantages of beacons in the retail sector are expected to propel growth in the global beacon management software market during the forecast period.
One of the latest trends gaining traction in this market is the emergence of multi-product approach among established beacon manufacturers. The manufacturers are developing software applications for beacons and manufacturing beacon devices. For instance, Estimote is developing mobile software applications for the iOS and Android platforms. Moreover, most businesses are investing and developing their own beacon-based applications instead of opting for a third-party developer. This eliminates privacy risks and helps in holding data ownership. This rise in the adoption of multi-product approach among leading beacon manufacturers is expected to drive the global beacon management software market in the coming years.
The global beacon management software market is highly fragmented due to the presence of both international and regional vendors. The vendors are not opting for aggressive marketing for their products as the technology, and the product is in their introductory stages. This has compelled vendors to innovate the software by providing more management options and easy integration with other software such as CRM and ERP.
Leading vendors in the market are –
Other prominent vendors in the beacon management software market include Aruba by HP, Beaconinside, BlueCats, Blue Sense Networks, Cisco Systems, Glimworm Beacons, Swirl, Onyx Beacon, Quuppa, Relution, Sensoro, and ZIH.
During 2016, the retail sector dominated the beacon management software market and accounted for a major part of the overall market share. The high acceptance and usability of beacons in hypermarkets, supermarkets, department stores, discounters, specialty stores, and cash and carry retailers is the key factor contributing to the growth of this segment in the global market.
In this market study, analysts have estimated the Americas to dominate the beacon management software market during the forecast period. The increased penetration of organized retail is a major factor that drives the growth of the beacon management software market in this region. The US is the largest beacon management software market in the Americas. The country is also the leading shipment contributor to the global beacon management software market.
Technavio also offers customization on reports based on specific client requirement.
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Research Methodology
PART 04: Introduction
PART 05: Market landscape
PART 06: Market segmentation by end-user
PART 07: Geographical segmentation
PART 08: Key leading countries
PART 09: Decision framework
PART 10: Drivers and challenges
PART 11: Market trends
PART 12: Vendor landscape
PART 13: Key vendor analysis
PART 14: Assumptions
PART 15: Appendix
Tags: bluetooth low energy, bluetooth beacon, cloud computing services, cloud based services, enterprise application market size, enterprise application industry trends,
Get lifetime access to our
Technavio Insights
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.