Global Business Intelligence Market 2016-2020

  • Published: Jan 2016
  • Pages: 72
  • SKU: IRTNTR7842

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This market research report provides a comprehensive segmentation of the global business intelligence market by technology (traditional, mobile, social, and cloud) and deployment model (cloud and on-premise). It outlines the market shares for key regions such as the Americas, EMEA, and APAC. This report also presents an insightful analysis of the leading vendors such as IBM, Microsoft, Oracle, SAP, and SAS Institute.

Market outlook of business intelligence

Technavio’s market research analyst predicts the global BI market to grow at a CAGR of around 10% during the forecast period. The growing adoption of data analytics by organizations worldwide is a key driver for the growth of this market. The majority of corporate data sources include data generated from enterprise applications along with newly generated cloud-based and social network data. BI tools are useful in the retrieval and analysis of this vast and growing volume of discrete data. They also help optimize business decisions, discover significant weak signals, and develop indicator patterns to identify opportunities and threats for businesses.

The increased acceptance of cloud BI solutions by SMEs is also boosting the growth of this market. The adoption of cloud services allows end-users to concentrate on core activities rather than managing their IT environment. Cloud BI solutions enable applications to be scaled quickly, can be easily integrated with easy integration with third-party applications and provides security at all levels of the enterprise IT architecture so that these applications can be accessed remotely.

Market segmentation by technology of the business intelligence market

  • Traditional BI
  • Mobile BI
  • Cloud BI
  • Social BI

The mobile BI segment accounts for approximately 20% of the global BI market. It enables the mobile workforce to get business insights by data analysis, using applications optimized for mobile and smart devices. The growing smartphone adoption is likely to emerge as a key growth driver for this segment during the forecast period.

Market segmentation by deployment of the business intelligence market

  • Cloud BI
  • On-premises BI

The on-premise segment accounted for 86% of the market share during 2015. However, the report anticipates this segment to witness a decline in its shares by the end of the forecast period. In this segment, the software is purchased and installed on the server of an enterprise. It requires more maintenance but is highly secure and easy to manage.

Geographical segmentation of the BI market

  • Americas
  • APAC
  • EMEA

The Americas dominated the market during 2015, with a market share of around 56%. The high adoption of cloud BI solutions in this region is the major growth contributor for this market. The US is the market leader in this region as most of the key vendors are based out of here.

Competitive landscape and key vendors

Microsoft is one of the largest BI vendors and offers Power BI, which helps to deliver business-user-oriented, self-service data preparation and analysis needs through Excel 2013 and Office 365. The competitive environment in this market is expected to intensify during the forecast period due to an increase in R&D innovations and mergers. The market is also expected to witness a growing trend of acquisitions by the leading players. The key players in the market are expected to diversify their geographical presence during the forecast period.

The key vendors of the market are -

  • IBM
  • Microsoft
  • Oracle
  • SAP
  • SAS Institute

Other prominent vendors in the market include Actuate, Alteryx, Board International, Brist, Datawatch, GoodData, Infor, Information Builders, Logi Analytics, MicroStrategy, Panorama Software, Pentaho, Prognoz, Pyramid Analytics, Qlik, Salient Management Company, Tableau, Targit, Tibco Software, and Yellowfin.

Key questions answered in the report

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the BI market?
  • What are the key market trends impacting the growth of the BI market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global BI market?
  • What are the market opportunities and threats faced by the vendors in the BI market?
  • Trending factors influencing the market shares of the Americas, APAC, and EMEA?
  • What are the key outcomes of the five forces analysis of the BI market?

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Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 06: Market segmentation by technology

  • Global BI market by technology 2015-2020

PART 07: Market segmentation by deployment model

  • Global BI market by deployment model 2015-2020

PART 08: Market segmentation by end-user

  • Other prominent users

PART 09: Geographical segmentation

PART 10: Key leading countries

  • US
  • UK
  • Japan

PART 11: Market drivers

  • Growing adoption of data analytics
  • Increase in data availability
  • Increased acceptance of cloud BI by SMEs
  • Improved efficiency of BI tools

PART 12: Impact of drivers

PART 13: Market challenges

  • High implementation cost
  • Management of critical business requirements
  • Data integration complexities

PART 14: Impact of drivers and challenges

PART 15: Market trends

  • Integration with social media
  • Adoption of cloud BI and analytics
  • Emergence of mobile BI

PART 16: Vendor landscape

  • Competitive scenario
  • Leading vendors and BI offerings
  • Other prominent vendors

PART 17: Key vendor analysis

  • IBM
  • Microsoft
  • Oracle
  • SAP
  • SAS Institute

PART 18: Appendix

  • List of abbreviations

PART 19: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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