Global Cloud-based Value-added Services Market 2016-2020

  • Published: Aug 2016
  • Pages: 56
  • SKU: IRTNTR10157

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This market research report analyses the key players in the cloud-based value-added services (VAS) market such as Cisco, Huawei, IBM, Infosys, and Ericsson. The report also presents a competitive analysis of the market based on geographical regions such as the Americas, APAC, and EMEA.

Global market outlook for cloud-based value-added services (VAS)

Technavio’s market research analysts have predicted that the global cloud-based value-added services market will grow steadily at a CAGR of more than 14% by 2020. This industry research report identifies the increasing adoption of mobile value added services (MVAS) in emerging economies to be one of the major factors that will have a positive impact on the growth of this market in the coming years. The increasing demand for smartphones has led to the growth in the adoption of MVAS in emerging economies such as China, India, Indonesia, South Africa, Turkey, Israel, Saudi Arabia, Brazil, Mexico, Argentina, Poland, and Ukraine. The adoption of mobile VAS leads to several developments in the services used by the local population such as mobile payments, fund transfer, and location-based service (LBS), which will provide for the demand for the market in the coming years. Moreover, the increase in number of MVAS developers and the rise in the adoption of mobile broadband also fuel the adoption of MVAS applications and in turn, augment the growth of the market.

The adoption of m-commerce will be one of the major trends that will gain traction in the cloud-based VAS services market in the next four years. M-commerce services use mobile devices such as smartphones and tablet computers for several applications, especially retail money transactions. Ease of operation and accessibility from remote locations have led to a significant increase in the adoption of m-commerce in the recent years. For instance, the M-pesa service in Kenya provided by Safaricom and Vodafone was used by almost 30% of the country's population and monthly transactions accounted for about USD 375 million. Similarly in India, several mobile commerce players such as Spice, Oxicash, mChek, ngpay, and ICICI Bank have started offering mobile commerce services in partnership with several telecom companies. Also, the expected introduction of favorable regulations in several countries across the globe will also increase the adoption of m-commerce.

Competitive landscape and key vendors

Due to the presence of numerous well-established global and regional players, this market is highly competitive. The market’s growth potential will induce many large, medium, and small-sized cloud-based VAS providers to enter the market, which will further intensify the level of vendor competition during the forecast period. Leading VAS companies are leveraging cost improvements, service integration, enhanced functionality, and convergence across service types and are constrained by different types of devices, network, and service providers.

The leading vendors in the market are -

  • Cisco
  • Huawei
  • IBM
  • Infosys
  • Ericsson

The other prominent vendors in the market are CALLUP, Ethrix, Gintel AS, and OCSBOX.

Geographical segmentation and analysis of the cloud-based VAS market

  • Americas
  • APAC
  • EMEA

This market research report estimates that in terms of geography, the Americas will continue to dominate the cloud-based VAS market throughout the forecast period and will account for more than 40% of the total shares of the market by 2020. The US is the major revenue contributor in this region and this mainly attributes to the high penetration of smartphones, the wide coverage of mobile broadband services, and the bundling of MVAS with handset and mobile services. Additionally, the introduction of favorable government policies and the availability of high-speed mobile technology in South America will also propel the growth of the VAS solutions market in this region.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the global cloud-based VAS market?
  • What are the key market trends impacting the growth of the global cloud-based VAS market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global cloud-based VAS market?
  • What are the market opportunities and threats faced by the vendors in the global cloud-based VAS market?
  • Trending factors influencing the market shares of the Americas, APAC, and EMEA.
  • What are the key outcomes of the five forces analysis of the global cloud-based VAS market?

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Table of Contents

PART 01: Scope of the report

  • Market overview
  • Geographical information
  • Vendor selection
  • Summation errors
  • Currency exchange rates
  • End-user segmentation
  • Target audience
  • Key figures
  • Top-vendor offerings

PART 02: Market research methodology

  • Research methodology
  • Economic indicators

PART 03: Introduction

  • Key market highlights

PART 04: Assumptions

PART 05: Market landscape

  • Market overview
  • Global MVAS market
  • Global cloud-based VAS market

PART 06: Geographical segmentation

  • Cloud-based VAS market by geography
  • Americas
  • EMEA
  • APAC

PART 07: Market drivers

  • Adoption of MVAS in emerging economies
  • Shift from on-premises to cloud-based VAS
  • Several advantages of the cloud-based VAS

PART 08: Impact of drivers

PART 09: Market challenges

  • High bargaining power of communication service providers
  • Piracy issues
  • Low quality of wireless networks
  • Concerns over data security and privacy

PART 10: Impact of drivers and challenges

PART 11: Market trends

  • Rising adoption of location-enabled MVAS
  • Increasing adoption of m-commerce
  • Increasing adoption of IM MVAS applications

PART 12: Five forces model

PART 13: Vendor landscape

  • Competitive scenario

PART 14: Key vendor analysis

  • Cisco Systems
  • Huawei
  • IBM
  • Infosys
  • Ericsson

PART 15: Other prominent vendors

PART 16: Appendix

  • List of abbreviations

PART 17: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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