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The global marketing cloud platform market share and size is anticipated to grow at a steady rate and will post a CAGR of more than 9% during the forecast period. The growing need for content marketing will drive the growth prospects for the global marketing cloud platform market in the forthcoming years. Some of the major factors responsible for the growing demand for content marketing is to expand their reach across different channels by leveraging content, like videos, articles, infographics, and e-mails and communicating their brand ideas to customers. Also, it has been observed that content marketing can increase the web traffic and advertisement revenues.
In terms of geography, the Americas accounted for the maximum market share during 2016 and will continue to dominate the market until the end of 2021, as per the Technavio’s marketing cloud platform market forecast report. Some of the major factors responsible for the market’s growth in the region includes improved marketing techniques like inbound marketing, social media marketing, marketing automation, content marketing via visual and video content, and increasing number of cellphones.
The global marketing cloud platform market is highly fragmented and competitive due to the presence of a large number of regional and international vendors across the globe. These vendors are increasingly focusing on their strengths such as social and CRM integration segments to gain a competitive edge in the market.
Key vendors in this market are -
Other prominent vendors in the market include Act-On Software, Cision, eTrigue, GreenRope, Hatchbuck, HubSpot, Infusionsoft, LeadSquared, Salesfusion, and SAP.
The cloud-based platform segment accounted for the maximum market share during 2016 and will continue to dominate the market for the next few years. One of the major factors responsible for the market segment’s growth is the increasing focus of enterprises on the reduction of their IT infrastructure cost and improve flexibility, agility, and efficiency of marketing operations.
The retail sector accounted for the maximum market share during 2016 and will continue to dominate the market in the forthcoming years. One of the major roles played by the marketing cloud platform in the retail sector is improving the conversion rates through powerful omnichannel capabilities.
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PART 01: Executive summary
PART 02: Research Methodology
PART 03: Introduction
PART 04: Market landscape
PART 05: Market size and forecast
PART 06: Market segmentation by deployment models
PART 07: Market segmentation by end-user
PART 08: Geographical segmentation
PART 09: Market drivers
PART 10: Impact of drivers
PART 11: Market challenges
PART 12: Impact of drivers and challenges
PART 13: Market trends
PART 14: Buying criteria
PART 15: Five forces analysis
PART 16: Vendor landscape
PART 17: Key vendor profiles
PART 18: Appendix
PART 19: Explore Technavio
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