Global Mobile and Web Event Analytics Market 2016-2020

This industry research report identifies Adobe Systems, AT Internet, comScore, Google, IBM, SAS Institute, and Webtrends as the key vendors in the global mobile and web event analytics market. This industry research report also presents a competitive analysis of the market by end-user (BFSI, healthcare, retail, and others) and by geography (the Americas, APAC, and EMEA).

Overview of the global mobile and web event analytics market

Market research analysts at Technavio predict that the global mobile and web event analytics market will grow steadily during the next four years and will post an impressive revenue of more than USD 6 billion by 2020. This market research analysis identifies the growing importance of social media analytics as one of the primary growth factors for this market. Social networking sites have trasnitioned from being just connectivity tools to effective platforms that help businesses promote their brand and also interact with potential customers. Though companies use social media analytics tools to receive and understand customer reviews and feedback, the system does not keep track of all information and also does not reflect actual customers. Whereas, mobile and web analytics tools recognize social media usage patterns and connections and help enterprises enhance customer service and also understand the needs of their audience on social media. The constantly increasing number of internet users subscribing to social media platforms will result in huge volumes of data that need to be extracted and processed, which will in turn, drive the growth of the mobile and web event analytics market.

The rise in demand for predictive analytics will be one of the major factors that will gain traction in this market during the next four years. Using various techniques such as data mining, modeling, machine learning, and game theory, predictive analytics provides an estimation of the future outcomes. Several industries from the retail, healthcare, manufacturing, IT, BFSI, and education sectors have already started using predictive analysis to analyze customer buying patterns and are designing their products and services based on the prediction obtained from predictive analytics tools.

Competitive landscape and key vendors

The market is characterized by the presence of several players and is highly competitive. Vendors compete mainly on the basis of product pricing to provide analytics solutions that have additional features. The increasing demand for analytics in industries such as retail, BFSI, healthcare, and manufacturing will intensify the level of competition in the market. Vendors are currently increasing their investments towards the development of specific and customized analytics solutions, which will help them increase their global presence. To sustain the competitive environment and increase market shares, vendors have the need to continuously update their offerings with features that differentiate them from other players.

The leading vendors in the market are -

• Adobe Systems
• AT Internet
• comScore
• Google
• IBM
• SAS Institute
• Webtrends

The other prominent vendors in the market are Clicktale, Clicky, KickFire, Kissmetrics, Woopra, Crazy Egg, Chartbeat, Omniture, Apsalar, Char Software, Mixpanel, Appsee, netbiscuits, Segment.io, and Upsight.

Segmentation by end-user and analysis of the mobile and web event analytics market

• BFSI
• Healthcare
• Retail

Factors such as global expansion, fast product cycles, currency fluctuation, and changing customer preferences have resulted in increasing the competition in the already fierce retail industry. To gain a competitive edge, several retail companies have started following trends such as entering the online retail market and promoting their business through several online platforms such as blogs, forums, and social media. This results in the generation of huge volume of data, which subsequently induces retailers to use web and mobile analytics tools to extract valuable information to enhance their operational efficiency and boost revenues. Analysts estimate that the retail segment accounted for the major shares of the market during 2015.

Geographical segmentation and analysis of the mobile and web event analytics market

• Americas
• APAC
• EMEA

This market study estimates that in terms of geographical regions, the Americas will be the major revenue contributor to the market throughout the next four years. The increasing adoption of mobile and web analytics by various industries such as retail, BFSI, and healthcare to improve risk management and the digitalization of workspace, will bolster the market’s growth prospects.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the global mobile and web event analytics market?
• What are the key market trends impacting the growth of the global mobile and web event analytics market?
• What are the challenges to market growth?
• Who are the key vendors in the global mobile and web event analytics market?
• What are the market opportunities and threats faced by the vendors in the global mobile and web event analytics market?
• Trending factors influencing the market shares of the Americas, APAC, and EMEA.
• What are the key outcomes of the five forces analysis of the global mobile and web event analytics market?

Technavio also offers customization on reports based on specific client requirement.

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