Overview of the global mobile tracking software market
According to Technavio’s market research analyst, the global mobile tracking software market size and share will grow at a CAGR of almost 8% during the forecast period. The rising popularity of mobile applications is one of the key factors driving the mobile tracking software market growth during the forecast period of 2017 to 2021. It has been noted that mobile apps, such as WhatsApp, Snapchat, Facebook, YouTube, and Gmail, have gained popularity among millennials over the past few years. Business applications, such as e-mail, calendars, and teleconferencing applications, are available for free and can offer an easy, quick, and practical ways of accessing important information on smartphones. The augmented usage of these applications has escalated the need for mobile tracking services to monitor the information exchanged between applications.
Extensive market research carried out by the analysts has also shown that eminent trends, such as the growing preference for bundled offerings, will also play a critical role in ameliorating this market’s growth prospects over the next few years. The advantage of bundled offerings is that customers can get features of both desktop and mobile tracking at a lower price. It also helps vendors improve their sales. Additionally, some vendors also offer mobile tracking software that is operable on mobile platforms such as Android and iOS. This helps consumers to use a single software across different mobile platforms.
Competitive landscape and key vendors
The global mobile tracking software market is extremely fragmented due to the presence of many small vendors. However, during the forecast period, new suppliers are estimated to enter the market space and intensify the competition. As a result, it will become imperative for vendors to distinguish their products and service offerings through clear and unique value propositions to survive in the competitive environment.
Some of the vendors in this market are -
- FlexiSPY
- Highsterspyapp.com
- Mobistealth.com
- My Spy
- SPYERA
Other prominent vendors in this market are Apple, Avast Software, BAK2u, GadgetTrak, Google, Awosoft, iSpyoo, prospybubble.com, Retina-X Studios, and TheTruthSpy.
The mobile tracking software market segmentation by geography and industry analysis
During 2016, the Americas accounted for the largest market share and is expected to generate the maximum revenues by the end of 2021. The widespread adoption of mobile tracking software in enterprises in this region was fuelled by the increased adoption of BYOD policies that allowed workers to use their mobile devices to access their employer’s network. It was observed that one in five employees did not have any tracking software on their devices, which led to the loss of visibility of information exchange between the devices. This escalated the demand for deployment of mobile tracking software.
Key questions answered in the report include
- What will the mobile tracking software market size and the growth rate be in 2021?
- What are the key factors driving the mobile tracking software market?
- What are the key market trends impacting the growth of the global mobile tracking software market?
- What are the challenges to mobile tracking software market growth?
- Who are the key vendors in the mobile tracking software market?
- What are the market opportunities and threats faced by the vendors in the global mobile tracking software market?
- Trending factors influencing the market shares in the Americas, APAC, and EMEA.
- What are the key outcomes of the five forces analysis of the mobile tracking software market?
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Table of Contents
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Research Methodology
PART 04: Introduction
- Key market highlights
- Mobile tracking software usage
- Threats to mobile tracking
PART 05: Market landscape
PART 06: Geographical segmentation
- Geographical segmentation
- Mobile tracking software market in Americas
- Mobile tracking software market in EMEA
- Mobile tracking software market in APAC
PART 07: Product life cycle
PART 08: Market drivers
- Increased access to smartphones by youth population
- Increased adoption of 3G and 4G Internet
- Growing popularity of mobile applications
PART 09: Impact of drivers
PART 10: Market challenges
- Mobile tracking software privacy issues
- Misuse of advanced technologies by hackers
- Threat from free mobile tracking software
- Compatibility issues due to unused default e-mail client or browser
PART 11: Impact of drivers and challenges
PART 12: Market trends
- Rising preference for bundled offerings
- Mobile tracking software for women safety
- Emergence of geofencing technology
PART 13: Impact of trends
PART 14: Buying criteria
PART 15: Five forces analysis
PART 16: Vendor landscape
- Competitive scenario
- Top-vendor offerings
PART 17: Vendor analysis
- Key vendor profiles
- Other prominent vendors
PART 18: Appendix
PART 19: Assumptions
PART 20: Explore Technavio
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases
DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts
REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape