Global Social Business Intelligence Market 2016-2020

This market research report analyses the key players in the global social business intelligence market such as IBM, Oracle, SAP, and SAS Institute. The report also presents a competitive analysis of the market by deployment (on-premises and cloud), by end-user (enterprises and government), and by geography (the Americas, APAC, and EMEA).

Global outlook of the social business intelligence market

Technavio’s market research analysts have predicted that the global social business intelligence market will grow tremendously during the predicted period and will post an impressive CAGR of more than 38% by 2020. Corporate data sources include the data generated from enterprise applications, cloud-based data, social network data, and device data that have to be made easily accessible and available for analysis and decision-making. Business intelligence systems are useful in the retrieval and analysis of this vast and growing volume of diverse data. Additionally, they also help businesses optimize their decisions, discover significant weak signals, and develop indicator patterns to identify opportunities and threats. The forecast period will witness an exponential increase in the volume of information from social media applications and social networking websites, and this will demand the adoption of more social business intelligence tools to retrieve and analyze this information.

This research report estimates that, in terms of geography, the Americas was the major contributor to the industry and this region accounted for a total share of almost 53% of the market during 2015. Intense competition among industries results in the increased need for data analytics from all sources, which in turn, will lead to the growth in the adoption of cloud-based business intelligence services by enterprises and government organizations in this region.

Competitive landscape and key vendors

The market currently appears to be fragmented, and this is due to the presence of many multinational vendors. Business intelligence software vendors are constantly trying to sustain themselves by improving their delivery models with technology and as a result, the competition among vendors is intense. The high demand for social business intelligence among large enterprises and SMEs will further intensify the vendor competition in the coming years. The market has an immense growth potential and the large vendors cater to the needs of big enterprises, due to their ability to cater to standardized business intelligence requirements. The market is also expected to witness the consolidation of small players with larger players and will also witness the leading business intelligence software companies increasing their market share by acquiring regional and small vendors.

The leading vendors in the market are -

• IBM
• Oracle
• SAP
• SAS Institute

The other prominent vendors in the market are Adobe Systems, Attensity, Beevolve, Clarabridge, Crimson Hexagon, evolve24, Google, HP, Kapow Software/Kofax, Lithium Technologies, NetBase Solutions, Radian6/salesforce.com, Sysomos, and Visible Technologies.

Segmentation by deployment and analysis of the social business intelligence market

• Cloud
• On-premises

During 2015, the cloud-based social intelligence solutions segment accounted for almost 75% of the total share of the market and dominated the industry. Cloud-based solutions come with a regular minimal payment and eliminates the need for making a large one-time investment and also the periodic expenses for maintenance and updates. Predictable expenses, no requirement of a powerful local server, minimal requirement of skilled personnel, and free upgrades are additional benefits that will induce more businesses to prefer hosted business intelligence solutions in the next four years.

Segmentation by end-user and analysis of the social business intelligence market

• Enterprises
• Government

This market study estimates that accounting for almost 85% of the total share of the market; the enterprises segment dominated the social business intelligence market during 2015.  This segment includes several industries such as retail, IT, BFSI, healthcare, and telecommunication. These industries use business intelligence for predictive analysis as it helps them in segmenting products and services based on the preference of their customers. The higher adoption of business intelligence software by SMEs, the rise in a number of online retail customers, and the favorable government policies in the healthcare and BFSI industries will drive the growth of this market segment.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the global social business intelligence market?
• What are the key market trends impacting the growth of the global social business intelligence market?
• What are the challenges to market growth?
• Who are the key vendors in the global social business intelligence market?
• What are the market opportunities and threats faced by the vendors in the global social business intelligence market?
• Trending factors influencing the market shares of the Americas, APAC, and EMEA.
• What are the key outcomes of the five forces analysis of the global social business intelligence market?

Technavio also offers customization on reports based on specific client requirement.

Related reports

• Global Business Intelligence Market 2016-2020
• Global Enterprise Information Management Market 2016-2020
• Global Operational Intelligence Market 2015-2019

Social BI, or business intelligence, refers to the creation, publishing, and sharing of dashboards and custom business analytics reports by end users of cloud technologies. Social or collaborative BI involves the use of Enterprise 2.0 tools and practices with BI outputs for the purpose of making effective decisions. The augmented need to monitor the social web for brand mentions and interactions will necessitate the use of social BI in the next few years.

The report, global social business intelligence (BI) market, is part of Technavio’s ICT research portfolio. This portfolio provides a comprehensive market analysis along with the market share, market sizing, and market segmentations covering areas such as automatic identification system, cloud computing, data center, enterprise application, IT security, ITO and BPO, and product lifecycle management. These market research reports provide a perspective on the various market opportunities and market threats along with the key trends that would influence the market growth during the forecast period. It presents insights into the changing competitive landscape and a detailed profiling and market analysis of the vendors. Also covered in the research are the key regions or countries that would have an impact on the market during the assessment years.