Global Face Wash Market 2019-2023

The global face wash market size will grow by USD 1.07 billion during 2019-2023. This market report provides a detailed analysis of the market by product (gel and cream, scrubs, and others) and geography (APAC, Europe, MEA, North America, and South America). Also, the report analyzes the market’s competitive landscape and offers information on several market vendors, including Beiersdorf AG, Johnson & Johnson Services Inc. , L’Oréal SA, The Procter & Gamble Co., and Unilever Group.

A few of the key findings from the face wash market analysis report are summarized below

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Global Face Wash Market Overview

The expansion of distribution channels has been significantly contributing to face wash market growth. Vendors have been selling their products through drugstores, department stores, hypermarkets, convenience stores, and other physical retail outlets. With the advent of the e-commerce industry, vendors are also making sales through pure-play e-retailers. Moreover, many brands have exclusive online and offline stores. The availability of a plethora of distribution channels has increased the sales volume of vendors. Social media and celebrity endorsement strategies are also propelling sales. These factors will contribute to the growth of the face wash market size. 

The growing demand for organic and natural products is one of the primary global face wash market trends. Most of the chemical ingredients in facewash products have adverse effects on the skin. This is increasing the need to formulate facewash from safe organic ingredients. Vendors are capitalizing on this market trend and are formulating natural and organic products, which either have insignificant or no harmful effects on the skin. The sustainable manufacturing of face washes has been increasing sales for vendors of the market. As a result of these factors, the market is expected to register over 4% CAGR during 2019-2023.

Top Face Wash Companies Covered in this Market Research Report

The market is moderately fragmented. This report provides an analysis of the market’s competitive landscape and offers information on the products offered by various companies. This will help clients in improving their market positions. It also provides a detailed analysis of the upcoming face wash market trends and challenges and how they will influence market growth. This will help companies in creating effective strategies to make the most of the increasing face wash market size.

The report offers a detailed analysis of a few leading face wash companies, including the following:

• Beiersdorf AG
• Johnson & Johnson Services Inc.
• L’Oréal SA
• The Procter & Gamble Co.
• Unilever Group

Face Wash Market Segmentation Based on Product

• Gel and cream
• Scrubs
• Others

The gel and cream segment held the largest market share in 2018. The growth of the market segment will be faster compared with the overall market during the forecast period. As a result, the market segment will continue to maintain its leading position until 2023. Gel and cream face washes are available in affordable price ranges. As a result, they are popular among price-conscious consumers. The majority of the vendors have been releasing gender-specific gel and cream face washes, which is increasing their sales. The report provides an accurate prediction of the contribution of various segments t the growth of the face wash market size.

Face Wash Market Segmentation Based on Geographic Region

• APAC
• Europe
• MEA
• North America
• South America

APAC held the highest market share in 2018. China, India, and Japan are the leading revenue contributors to the market in this region. The growing concern about personal hygiene and skincare is increasing the demand for personal grooming products. Moreover, the rising disposable income because of the economic growth in APAC is increasing the spending capability of individuals. These factors have been contributing to the growth of the face wash market size in the region.

Key Highlights of the Face Wash Market Forecast Report for the Period 2019-2023

• CAGR of the market during the forecast period 2019-2023
• Detailed information on factors that will accelerate the growth of the face wash market during the next five years
• Precise estimation of the global face wash market size and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the face wash industry across APAC, Europe, MEA, North America, and South America
• A thorough analysis of the market’s competitive landscape and detailed information on several vendors
• Comprehensive details of factors that will challenge the growth of face wash companies

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