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Technavio’s market study identifies the increasing consumer focus on health and wellness as one of the primary factors for the flavored water market growth. The increasing prevalence of health problems among the consumers such as obesity, cardiovascular diseases, and diabetes has influenced the consumers to be more health-conscious and consume flavored water over artificial carbonated drinks. The drinking water is highly contaminated, this is, influencing the vendors to shift towards purified and clean flavored water. Additionally, flavored water offers various benefits such as weight reduction, improved skin texture, improved digestion, and immunity. The vendors also take measures to cater to the rising demand for purified water, primarily by the geriatric population. Technavio’s market analysts estimate that the flavored water industry will grow steadily at a CAGR of more than 8% by 2021.
The flavored water brands must target the untapped and new markets as target consumer base to remain profitable and be competitive in the market. The emerging economies have high growth potential for flavored water and several alternatives encouraged by the rising disposables incomes and rapid urbanization in these regions. According to the flavored water industry statistics report, the western culture and rising sponsorships of several sports events encourages the consumers to try and experiment with new products. As a result, the expansion of flavored water in emerging economies is identified as one of the key trends fueling the growth of the flavored water market.
The flavored water market is highly fragmented due to the presence of several international and regional vendors competing based on factors such as innovations in pricing strategy, product offerings, and distribution strategy. The competition among the flavored water manufacturers is intense due to the changing consumer tastes and preferences and product portfolio expansions. According to the flavored water market research report, vendors must cater to the dynamic consumer tastes and preferences and offer clear and unique product differentiation to attain competitive advantage in the infused fruit water market.
The leading vendors in the market are -
The other prominent vendors in the market are Ayala, DR PEPPER SNAPPLE GROUP, Kraft Heinz, New York Spring Water, and Sunny Delight Beverages.
The still flavored water is non-carbonated and is neutral in nature that is influencing the increasing consumer preference for the flavored water market. The consumers prefer still flavored water manufactured by brands such as Volvic, AQUAFINA, and B'lue.
The rising prevalence of obesity and related health issues and growing health-consciousness in Americas will encourage the consumers to opt for flavored water that is enriched with minerals, vitamins, and natural flavors and is perceived to be naturally healthy. Additionally, the rising consumer base and the growing demand for various regions in Americas will contribute to the growth of the flavored water market.
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PART 01: Executive summary
PART 02: Scope of the report
PART 03: Research Methodology
PART 04: Introduction
PART 05: Market landscape
PART 06: Segmentation by product
PART 07: Global flavored water market by flavor type
PART 08: Segmentation by distribution channel
PART 09: Segmentation by geography
PART 10: Key leading countries
PART 11: Decision framework
PART 12: Drivers and challenges
PART 13: Market trends
PART 14: Vendor landscape
PART 15: Key vendor analysis
PART 16: Appendix
List of abbreviations
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