Chewing Gum Market 2016-2020

  • Published: Dec 2016
  • Pages: 66
  • SKU: IRTNTR11013

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This market research report presents a comprehensive analysis of key vendors like Lotte, Wrigley, Mondelēz, and Perfetti Van Melle. It also presents a detailed overview of the market by product ingredient (sugar-free and sugared), product category (pellet, stick, liquid-filled gum, cut and wrap, hollow ball, compressed chewing gum, and gum-filled candy), retail format (hypermarket, supermarkets, and convenience stores, drugstores, and others), and geography (the Americas, APAC, Europe, and MEA).

Outlook of the global chewing gum market

The global market for chewing gums is anticipated to witness moderate growth and will generate revenues of over USD 23 billion by 2020. Much of this market’s growth can be attributed to the perceived oral and dental health benefits of sugar-free chewing gums. According to the International Chewing Gum Association (ICGA), chewing sugar-free gum increases saliva production. This increase in the saliva production subsequently reduces instances of plaque formation and tooth decay significantly. Additionally, chewing gum products like nicotine gum are regarded as effective aids to quit smoking. The consumption of sugar-free chewing gum also helps clean food debris from the teeth and reduces stress.

According to this market research report, the global market for chewing gums will witness strong growth in the Americas. This region was the largest market for chewing gums during 2015 and will experience a slight decline in the demand for gums due to the populace’s growing preference for mints. Canada and the US are mature markets for gum products. However, despite the chewing gum market in the US being highly penetrated, it will continue to grow at a steady pace due to various category innovations taking place in the industry.

Competitive landscape and key vendors

The global chewing gum market is marked by the presence of both regional and international vendors. However, the major portion of the global market is controlled by four key vendors - Mars (Wrigley), Mondelēz, Lotte, and Perfetti. North America and Western Europe are the two major markets for these international players.

Some of the top vendors in this market are -

  • Lotte
  • Wrigley
  • Mondelēz
  • Perfetti Van Melle

Other prominent vendors analyzed in this market research are Arcor, August Storck, Bourbon, Cémoi, Cloetta, Colombina, CRM Group, Crown Confectionery, Ezaki Glico, Ferrara Candy, Haribo, Lindt, Meiji, Morinaga & Co., Orion, and Yildiz Holding.

Segmentation by product ingredient and analysis of the chewing gum market

  • Sugar-free
  • Sugared

This market study estimates products like sugar-free chewing gums to dominate this market during the forecast period. This market segment dominated the market space during 2015 and is envisaged to enhance its hold further over the market by the end of 2020. Much of this market’s growth can be attributed to the global acceptance of sugar-free chewing gums due to their oral and dental health benefits. Additionally, benefits such as their ability to remineralize the enamel, neutralize plaque acids, reduce instances of oral dryness, and clean food remains will result in the high adoption of sugar-free chewing gum during the estimated period.

Segmentation by retail format and analysis of the chewing gum market

  • Hypermarket, supermarkets, and convenience stores
  • Drugstores

The hypermarkets, supermarkets, and convenience stores segment is the largest revenue contributor in the global chewing gum market. Factors such as business expansion and the increasing number of stores of major retailers in these formats have propelled the growth of this channel. Furthermore, due to the wide geographical reach of these organized stores, their consumer base is anticipated to increase significantly over the next few years.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the global chewing gum market?
  • What are the key market trends impacting the growth of the global chewing gum market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global chewing gum market?
  • What are the market opportunities and threats faced by the vendors in the global chewing gum market?
  • Trending factors influencing the market shares of the Americas, APAC, Europe, and MEA.
  • What are the key outcomes of the five forces analysis of the global chewing gum market?

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Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Global confectionery market summary

  • Market overview
  • Market size and forecast
  • Differentiating factors of market
  • Consumer insights
  • Market entry barriers

PART 03: Scope of the report

  • Market overview
  • Key-vendor offerings

PART 04: Market research methodology

  • Research methodology
  • Economic indicators

PART 05: Introduction

  • Key market highlights

PART 06: Market landscape

  • Global gums market
  • Global chewing gum market: Market size and forecast
  • Five forces analysis

PART 07: Market segmentation by product ingredient

  • Global chewing gum market by product ingredient
  • Global sugar-free chewing gum market
  • Global sugared chewing gum market

PART 08: Market segmentation by product category

  • Global chewing gum market by product category

PART 09: Retail format segmentation

  • Global chewing gum market by retail format
  • Hypermarkets, supermarkets, and convenience stores
  • Drugstores
  • Others (e-retailers and specialty stores)

PART 10: Geographical segmentation

  • Geographical segmentation
  • Chewing gum market in the Americas
  • Chewing gum market in APAC
  • Chewing gum market in Europe
  • Chewing gum market in MEA

PART 11: Key leading countries

  • US
  • China
  • Brazil
  • Japan

PART 12: Market drivers

  • Perceived oral and dental health benefits of sugar-free chewing gums
  • Consumer inclination toward impulse purchase
  • Product lining strategy of manufacturers
  • Innovative packaging and marketing initiatives

PART 13: Impact of drivers

PART 14: Market challenges

  • Mouth fresheners as alternatives to chewing gum
  • Environmental concerns
  • Government regulations
  • Competition from local and unorganized players

PART 15: Impact of drivers and challenges

PART 16: Market trends

  • Emergence of functional chewing gums
  • Increase in demand for chewing gums with natural ingredients
  • Flavor and product innovations
  • Growing demand for nicotine chewing gums

PART 17: Vendor landscape

  • Competitive scenario
  • Comparative analysis of key vendors
  • Lotte Confectionery (Lotte)
  • Mars (Wrigley)
  • Mondelēz International (Mondelēz)
  • Perfetti Van Melle
  • Other prominent vendors

PART 18: Appendix

  • List of abbreviations

PART 19: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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