The global market for chewing gums is anticipated to witness moderate growth and will generate revenues of over USD 23 billion by 2020. Much of this market’s growth can be attributed to the perceived oral and dental health benefits of sugar-free chewing gums. According to the International Chewing Gum Association (ICGA), chewing sugar-free gum increases saliva production. This increase in the saliva production subsequently reduces instances of plaque formation and tooth decay significantly. Additionally, chewing gum products like nicotine gum are regarded as effective aids to quit smoking. The consumption of sugar-free chewing gum also helps clean food debris from the teeth and reduces stress.
According to this market research report, the global market for chewing gums will witness strong growth in the Americas. This region was the largest market for chewing gums during 2015 and will experience a slight decline in the demand for gums due to the populace’s growing preference for mints. Canada and the US are mature markets for gum products. However, despite the chewing gum market in the US being highly penetrated, it will continue to grow at a steady pace due to various category innovations taking place in the industry.
Competitive landscape and key vendors
The global chewing gum market is marked by the presence of both regional and international vendors. However, the major portion of the global market is controlled by four key vendors - Mars (Wrigley), Mondelēz, Lotte, and Perfetti. North America and Western Europe are the two major markets for these international players.
Some of the top vendors in this market are -
Perfetti Van Melle
Other prominent vendors analyzed in this market research are Arcor, August Storck, Bourbon, Cémoi, Cloetta, Colombina, CRM Group, Crown Confectionery, Ezaki Glico, Ferrara Candy, Haribo, Lindt, Meiji, Morinaga & Co., Orion, and Yildiz Holding.
Segmentation by product ingredient and analysis of the chewing gum market
This market study estimates products like sugar-free chewing gums to dominate this market during the forecast period. This market segment dominated the market space during 2015 and is envisaged to enhance its hold further over the market by the end of 2020. Much of this market’s growth can be attributed to the global acceptance of sugar-free chewing gums due to their oral and dental health benefits. Additionally, benefits such as their ability to remineralize the enamel, neutralize plaque acids, reduce instances of oral dryness, and clean food remains will result in the high adoption of sugar-free chewing gum during the estimated period.
Segmentation by retail format and analysis of the chewing gum market
Hypermarket, supermarkets, and convenience stores
The hypermarkets, supermarkets, and convenience stores segment is the largest revenue contributor in the global chewing gum market. Factors such as business expansion and the increasing number of stores of major retailers in these formats have propelled the growth of this channel. Furthermore, due to the wide geographical reach of these organized stores, their consumer base is anticipated to increase significantly over the next few years.
Key questions answered in the report include
What will the market size and the growth rate be in 2020?
What are the key factors driving the global chewing gum market?
What are the key market trends impacting the growth of the global chewing gum market?
What are the challenges to market growth?
Who are the key vendors in the global chewing gum market?
What are the market opportunities and threats faced by the vendors in the global chewing gum market?
Trending factors influencing the market shares of the Americas, APAC, Europe, and MEA.
What are the key outcomes of the five forces analysis of the global chewing gum market?
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