Global Pasta and Noodles Market 2016-2020

  • Published: Feb 2016
  • Pages: 55
  • SKU: IRTNTR8816

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This market report segments the global pasta and noodles market by product (ambient pasta and noodles, chilled pasta and noodles, and dried pasta and noodles), by distribution (supermarkets and hypermarkets, small grocery retailers, convenience stores, and others), and by geography (Americas, APAC, Europe, and MEA). The key vendors identified in the market are Barilla, Nestlé, Nissin Food Holdings, and Ting Hsin International Group.


Outlook of the global pasta and noodles market

Technavio’s analyst predicts that the global pasta and noodles market is expected to grow moderately with a CAGR of more than 3% during the forecast period. With the launch of several new products, the market for pasta and noodles will have a positive outlook until the end of 2020. For instance, Carla's Pasta introduced frozen, ready-to-eat pasta in the US in different varieties. Also, Patanjali Ayurved launched Atta Noodles in India at a much lower price compared to its competitors. A wide variety of new products is anticipated to be launched during the forecast period which will propel the prospects of growth of this market until the end of 2020.

The introduction of new, healthier varieties of pasta and noodles is also expected to contribute to the market growth during the forecast period. The healthy varieties of pasta and noodles are gluten-free, fortified, and have less carbohydrate content. Many companies have started offering a wide array of products that cater to the growing demands of consumers. Also, some of the major companies have disclosed their decision to use only natural additives in their products. For instance, Kraft Foods is coming up with boxed noodles colored with natural ingredients such as paprika, annatto, and turmeric. This recent shift toward the consumption of healthy and organic products is expected to drive the market growth for pasta and noodles during the forecast period.

Segmentation by product and analysis of the pasta and noodles market

  • Ambient pasta and noodles
  • Chilled pasta and noodles
  • Dried pasta and noodles

The ambient pasta and noodles segment dominated the market during 2015 with a market share of around 75%. This segment offers a wide variety of products available in varied tastes and flavors. Factors like longer shelf life of edible products and convenience will bolster the growth of this market segment during the forecast period.

Geographical segmentation and analysis of the pasta and noodles market

  • Americas
  • APAC
  • Europe
  • MEA

In this market report, the analysts have estimated APAC to be the largest market share of pasta and noodles during the forecast period. Factors like the presence of two of the fastest-growing economies in the world, India and China, in the APAC region has led to a rise in per capita income. With larger disposable income and rising urbanization, the market for pasta and noodles in APAC is anticipated to account for a market share of nearly 60% by 2020.

Competitive landscape and key vendors

The global pasta and noodles market is very dynamic due to the presence of a large number of regional and international vendors. These vendors are fiercely competing on the basis of new products and economical pricing. The report predicts the market to be more competitive during the forecast period due to several product launches, price wars, mergers and acquisitions, and R&D.

Key vendors in the market are -

  • Barilla
  • Nestlé
  • Nissin Food Holdings
  • Ting Hsin International

Other prominent vendors in the market are Acecook Vietnam JSC, Brf Brasil Foods, CJ Group, Comercial Gallo, Conad, ConAgra Foods, Creamette, De Cecco, Delverde, General Mills, Gerardo di Nola, House Foods Group, ITC, Kraft Heinz Company, Kroger, La Molisana, Masan Consumer, Nongshim, Ottogi Foods, Panzani, Pastificio Rana, Pinehill Arabia Food, San Remo Macaroni Company, Teigwaren Riesa, Toyo Suisan Kaisha, and Uni-President Enterprises.

Key questions answered in the report include

  • What will the market size, market forecast and the growth rate be in 2020?
  • What are the key factors driving the global pasta and noodles market?
  • What are the key market trends impacting the growth of the global pasta and noodles market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global pasta and noodles market?
  • What are the market opportunities and threats faced by the vendors in the global pasta and noodles market?
  • Trending factors influencing the market shares of the Americas, APAC, Europe, and MEA.
  • What are the key outcomes of the five forces analysis of the global pasta and noodles market?

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Table of Content

PART 01: Executive summary

  • Highlights

PART 02: Scope of  the report

  • Market overview
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Market size and forecast by revenue
  • Market size and forecast by volume
  • Five forces analysis

PART 06: Market segmentation  by product

  • Global ambient pastas and noodles market
  • Global chilled pasta and noodles market
  • Global dried pasta and noodles market

PART 07: Market segmentation by distribution channel

PART 08: Geographical segmentation

  • Pasta and noodles market in APAC
  • Pasta and noodles market in Americas
  • Pasta and noodles market in Europe
  • Pastas and noodles market in MEA

PART 09: Key leading countries

  • China
  • US
  • Japan
  • South Korea
  • Italy

PART 10: Market drivers

PART 11: Impact of drivers

PART 12: Market challenges

PART 13: Impact of drivers and challenges

PART 14: Market trends

PART 15: Vendor landscape

  • Competitive scenario
  • Barilla
  • Nestlé
  • Nissin Foods Holdings
  • Ting Hsin International Group
  • Other prominent vendors
  • PART 16: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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