Overview of the global tabletop and sachet sweeteners market
Market research analysts at Technavio predict that the global tabletop and sachet sweeteners market will grow steadily during the next four years and post a CAGR of close to 9% by 2021. This market research analysis identifies the increasing cases of diabetes and obesity across the globe as one of the primary growth factors for this market. Obesity and diabetes are lifestyle disorders that are predominant in a large segment of the world's population. These disorders lead to other health issues, including heart ailments, respiratory disorders, and anxiety. This high rate of obesity and diabetes will lead to a shift in consumer preference for sachet sweeteners, subsequently fueling market growth.
One of the latest trends that will gain traction in the tabletop and sachet sweeteners market in the coming years is the decline in the usage of artificial sweeteners. Artificial sweeteners are typically made from aspartic acid and phenylalanine. Though phenylalanine offers most of the sweetness, the methanol present is majorly responsible for bad health which will refrain consumers from using artificial sweeteners as an ingredient in their food. Furthermore, the emergence of natural sweeteners such as coco sugar and stevia, will also decline the adoption artificial sweeteners.
Competitive landscape and key vendors
With the presence of a limited number of well-diversified players, this market appears to be competitive. The vendors in this market compete against each other in terms of portfolio, subscriptions, quality, pricing, and product differentiation. The growth of the vendors in the natural sweeteners market depends on market conditions, government support, and industry development. The competitive environment in this market is expected to intensify further during the forecast period due to an increase in product extensions and M&A.
The leading vendors in the market are -
- AJINOMOTO
- Cargill
- PureCircle
- ROQUETTE
- Tate & Lyle
The other prominent vendors in the market include Cumberland Packing, DOMINO FOODS, GLG Leading Life Technologies, Heartland Food Products Group, Hermesetas, Merisant, NUTRASTEVIA, Stevia First, SteviaOne, Sunwin Stevia International, and Wholesome!.
Segmentation by product type and analysis of the tabletop and sachet sweeteners market
During 2016, the artificial segment accounted for the major shares and dominated this market. However, the natural segment will account for the major shares and dominate the market by 2021. Due to the rising concerns for health and fitness among individuals, the sweetener manufacturers have started producing sweeteners from stevia. Since, stevia is made from natural leaves it does not have any side-effects, unlike artificial sweeteners. In addition to being a high-intensity sweetener, factors such as the very low calorie and fat content, will also contribute to the growth of the natural sweeteners market segment in the coming years.
Geographical segmentation and analysis of the tabletop and sachet sweeteners market
- APAC
- Europe
- North America
- ROW
This market study estimates that in terms of geographic regions, North America will be the major revenue contributor to the natural sweeteners market by 2021. The increasing demand for high-intensity sweeteners (HIS) from major end-user segments and the increasing demand for low-intensity sweeteners (LIS) from households are the prominent drivers for the market's growth in this region. Additionally, individuals in this region have better awareness of the benefits of stevia, such as its zero side-effects and zero-calorie properties and are, therefore, switching from artificial sweeteners to stevia.
Key questions answered in the report include
- What will the tabletop and sachet sweeteners market size and growth rate be in 2021?
- What are the key factors driving the global tabletop and sachet sweeteners market?
- What are the key market trends impacting the growth of the global tabletop and sachet sweeteners market?
- What are the challenges to market growth?
- Who are the key vendors in the global tabletop and sachet sweeteners market?
- What are the market opportunities and threats faced by the vendors in the global tabletop and sachet sweeteners market?
- Trending factors influencing the market shares of the APAC, Europe, North America, and ROW.
- What are the key outcomes of the five forces analysis of the global tabletop and sachet sweeteners market?
Technavio also offers customization on reports based on specific client requirement.
Table of Components
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Research Methodology
PART 04: Introduction
PART 05: Market landscape
- Market overview
- Five forces analysis
PART 06: Market segmentation by product type
- Global tabletop and sachet sweeteners market by product type
- Global natural tabletop and sachet sweeteners market
- Global artificial tabletop and sachet sweeteners market
PART 07: Market segmentation by packaging format
- Global tabletop and sachet sweeteners market by packaging format
- Global jar and pouch format of tabletop and sachet sweeteners market
- Global sachet and sticks format of tabletop and sachet sweeteners market
- Global cube format of tabletop and sachet sweeteners market
PART 08: Geographical segmentation
- Global tabletop and sachet sweeteners market by geography
- Tabletop and sachet sweeteners market in North America
- Tabletop and sachet sweeteners market in Europe
- Tabletop and sachet sweeteners market in APAC
- Tabletop and sachet sweeteners market in ROW
PART 09: Key leading countries
PART 10: Decision framework
PART 11: Drivers and challenges
- Market drivers
- Impact of drivers on key customer segments
- Market challenges
- Impact of challenges on key customer segments
PART 12: Market trends
- Natural sweeteners witnessing increased demand
- R&D and introduction of varieties
- Decline in the usage of artificial sweeteners
PART 13: Vendor landscape
- Competitive scenario
- Competitive strategy
PART 14: Key vendor analysis
- AJINOMOTO
- Cargill
- PureCircle
- ROQUETTE
- Tate & Lyle
- Other prominent vendors
PART 15: Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases
DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts
REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape