Global Mayonnaise Market 2016-2020

  • Published: May 2016
  • Pages: 62
  • SKU: IRTNTR8843

Enjoy complimentary customisation on priority with our Enterprise License!

Get me the latest version! (includes COVID-19 impact)
Safe and Secure SSL Encrypted

  • Single:

    One user only.
    Quick & easy download option

  • Enterprise:

    Unlimited user access (Within your organization)
    Complimentary Customization Included

2500 USD

This market research report presents a comprehensive analysis of the global mayonnaise market by geography (the Americas, APAC, Europe, and MEA). The key vendors identified in the market are Dr. Oetker, Kraft Heinz, McCormick, and Unilever.

Outlook of the global mayonnaise market

Technavio’s analyst predicts that the global mayonnaise market is expected to grow at a moderate CAGR of more than 4% during the forecast period. The rising demand for convenient food will accelerate the growth of the mayonnaise market during the forecast period. An expanding working population in G7 and EU countries has led to a significant shortage of time and busier lifestyles among consumers. This directly impacts the eating habits as consumers tend to rely on convenience and RTE foods. As mayonnaise is one of the most widely used ingredients in the preparation of fast foods such as hamburgers and sandwiches, its consumption is growing. This increasing preference for fast and convenient food will accelerate the growth of the mayonnaise market until the end of 2020.

The augmented demand for vegetarian or egg-free spreads in countries like India is also expected to contribute to the market growth during the forecast period. Since the country has a sizeable population of vegetarians in addition to non-vegetarians who avoid meat on certain days of the week, the demand for plant-based mayonnaise is on the rise. In 2014, Hampton Creek, a food technology startup, introduced a new plant protein alternative to egg used in mayonnaise. Consumers are increasingly opting for these plant-based egg alternatives given their identical nutritional profile. Moreover, these products are popular with vegetarians, vegans, and those with egg allergy. This recent shift toward the consumption of plant-based products is expected to drive the market growth for mayonnaise during the forecast period.

Geographical segmentation and analysis of the mayonnaise market

  • Americas
  • APAC
  • Europe
  • MEA

During 2015, the Americas dominated the mayonnaise market and accounted for close to 59% of the mayonnaise market share. With 4.2 pounds of per capita consumption of mayonnaise, this market is vast and steadily growing in America. The preference for fast food such as burgers and sandwiches, for which mayonnaise is a common accompaniment, drives the market in the Americas. Moreover, cheap food and minimal table service add to the popularity of fast food restaurants like KFC, McDonalds, Chick-fil-A, and Chipotle Mexican Grill.  Also, factors like the growing popularity of Mexican and Latin American style food and healthier varieties of mayonnaise is expected to propel the prospects of growth in the Americas until the end of 2020.

Competitive landscape and key vendors

The global mayonnaise market is highly fragmented due to the presence of numerous regional and international suppliers. These vendors are fiercely competing on the basis of a pricing, product differentiation, quality, and brand recognition. The report predicts that with the launch of gourmet variants and unique flavours, the vendor competition is expected to intensify during the forecast period.

 Key vendors in the market are -

  • Dr. Oetker
  • Kraft Heinz
  • McCormick
  • Unilever

Other prominent vendors in the market are American Garden, Cibona, Del Monte, Duke’s, Kenko Mayonnaise, Ken's Foods, Mrs. Bector's Cremica, Oasis Foods, Remia, Scandic Food India, Stokes Sauces, Tina.

Key questions answered in the report include

  • What will the global mayonnaise market size and growth rate be in 2020?
  • What are the key factors driving the global mayonnaise market?
  • What are the key market trends impacting the growth of the global mayonnaise market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global mayonnaise market?
  • What are the market opportunities and threats faced by the vendors in the global mayonnaise market?
  • Trending factors influencing the market shares of the Americas, APAC, Europe, and MEA.
  • What are the key outcomes of the five forces analysis of the global mayonnaise market?

Technavio also offers customization on reports based on specific client requirement.

Related reports


PART 01: Executive summary

  • Highlights

PART 02: Scope of  the report

  • Market overview
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Global sauces, dressings, and condiments market
  • Global mayonnaise market
  • Five forces analysis

PART 06: Market segmentation by product

  • Global unflavored mayonnaise market
  • Global flavored mayonnaise market

PART 07: Geographical segmentation

  • Market overview
  • Americas
  • APAC
  • Europe
  • MEA

PART 08: Segmentation by distribution channel

PART 09: Key leading countries

PART 10: Market drivers

  • Rising use in multiple dishes
  • Demand for convenient foods
  • Growing demand from foodservice industry

PART 11: Impact of drivers

PART 12: Market challenges

  • Rising share of homemade mayonnaise
  • Competition from other spreads and condiments
  • Intense competition among players
  • Rising prices of ingredients

PART 13: Impact of drivers and challenges

PART 14: Market trends

  • Rising share of plant-based mayonnaise
  • Promotion initiatives
  • Demand for convenient packaging and recipe ideas
  • Inclination toward low-fat and healthier varieties

PART 15: Vendor landscape

  • Competitive landscape
  • Dr. Oetker
  • Kraft Heinz
  • McCormick
  • Unilever
  • Other prominent vendors

PART 16: Appendix

  • List of abbreviations

PART 17: Explore Technavio


Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
Interested in this report?
Get your sample now!
  • What are the key global market and the regional market share?
  • What are the revenue-generating key market segments?
  • What are the key factors driving and challenging this market’s growth?
  • Who are the key market vendors and their growth strategies?
  • What are the latest trends influencing the growth of this market?
  • What are the variables influencing the market growth in the primary regions?
  • What are the factors influencing the growth of the parent market?
  • Off-the-shelf research reports
  • Reports can be tailored to meet the customer's needs
  • Trusted by more than 100 fortune 500 organizations
  • Information about the market's key drivers, trends, and challenges
  • Parent market analysis
  • Every week, 50,000 people visit our subscription platform
  • Detailed vendors report with competitive landscape
  • Covid-19 impact and recovery analysis
  • Data on revenue-generating market segments
  • Details on the market shares of various regions
  • Five-force market analysis

Certified ISO 9001 : 2015

We are ISO recognized

We are ISO 9001:2015 recognized that ensures quality services and product delivery to our clients.

We are GDPR and CCPA compliant

We are GDPR and CCPA compliant! Your transaction & personal information is protected from unauthorized use.

Safe and Secure SSL Encrypted

  • Single:

    One user only.
    Quick & easy download option

  • Enterprise:

    Unlimited user access (Within your organization)
    Complimentary Customization Included

2500 USD

Technavio Get the report (PDF) sent to your email within minutes.

Subscribe & Save

Get lifetime access to our
Technavio Insights

Customized Report as per your Business Needs

  • Our analysts will work directly with you and understand your needs
  • Get data on specified regions or segments, competitor and Vendors
  • Data will be formatted and presented as per your requirements
  • We offer $1000 worth of FREE customization at the time of purchase

Let us help you make report more suited to your requirements.

  • Get a competitive breakdown as per your niche industry
  • Customize the data with various metrics that meet your business prerequisite
  • Understand Revenue Sources, Customers and many more
  • Details on Market Share
  • These customizations are done in a short amount of time by our analysts and industry experts
Enquire Before Buying
17,000 reports available | Plans starting from just 5,000 USD | Get FREE trial>>