Outlook of the global pasta and noodles market
Technavio’s analyst predicts that the global pasta and noodles market is expected to grow moderately with a CAGR of more than 3% during the forecast period. With the launch of several new products, the market for pasta and noodles will have a positive outlook until the end of 2020. For instance, Carla's Pasta introduced frozen, ready-to-eat pasta in the US in different varieties. Also, Patanjali Ayurved launched Atta Noodles in India at a much lower price compared to its competitors. A wide variety of new products is anticipated to be launched during the forecast period which will propel the prospects of growth of this market until the end of 2020.
The introduction of new, healthier varieties of pasta and noodles is also expected to contribute to the market growth during the forecast period. The healthy varieties of pasta and noodles are gluten-free, fortified, and have less carbohydrate content. Many companies have started offering a wide array of products that cater to the growing demands of consumers. Also, some of the major companies have disclosed their decision to use only natural additives in their products. For instance, Kraft Foods is coming up with boxed noodles colored with natural ingredients such as paprika, annatto, and turmeric. This recent shift toward the consumption of healthy and organic products is expected to drive the market growth for pasta and noodles during the forecast period.
Segmentation by product and analysis of the pasta and noodles market
- Ambient pasta and noodles
- Chilled pasta and noodles
- Dried pasta and noodles
The ambient pasta and noodles segment dominated the market during 2015 with a market share of around 75%. This segment offers a wide variety of products available in varied tastes and flavors. Factors like longer shelf life of edible products and convenience will bolster the growth of this market segment during the forecast period.
Geographical segmentation and analysis of the pasta and noodles market
In this market report, the analysts have estimated APAC to be the largest market share of pasta and noodles during the forecast period. Factors like the presence of two of the fastest-growing economies in the world, India and China, in the APAC region has led to a rise in per capita income. With larger disposable income and rising urbanization, the market for pasta and noodles in APAC is anticipated to account for a market share of nearly 60% by 2020.
Competitive landscape and key vendors
The global pasta and noodles market is very dynamic due to the presence of a large number of regional and international vendors. These vendors are fiercely competing on the basis of new products and economical pricing. The report predicts the market to be more competitive during the forecast period due to several product launches, price wars, mergers and acquisitions, and R&D.
Key vendors in the market are -
- Barilla
- Nestlé
- Nissin Food Holdings
- Ting Hsin International
Other prominent vendors in the market are Acecook Vietnam JSC, Brf Brasil Foods, CJ Group, Comercial Gallo, Conad, ConAgra Foods, Creamette, De Cecco, Delverde, General Mills, Gerardo di Nola, House Foods Group, ITC, Kraft Heinz Company, Kroger, La Molisana, Masan Consumer, Nongshim, Ottogi Foods, Panzani, Pastificio Rana, Pinehill Arabia Food, San Remo Macaroni Company, Teigwaren Riesa, Toyo Suisan Kaisha, and Uni-President Enterprises.
Key questions answered in the report include
- What will the market size, market forecast and the growth rate be in 2020?
- What are the key factors driving the global pasta and noodles market?
- What are the key market trends impacting the growth of the global pasta and noodles market?
- What are the challenges to market growth?
- Who are the key vendors in the global pasta and noodles market?
- What are the market opportunities and threats faced by the vendors in the global pasta and noodles market?
- Trending factors influencing the market shares of the Americas, APAC, Europe, and MEA.
- What are the key outcomes of the five forces analysis of the global pasta and noodles market?
Technavio also offers customization on reports based on specific client requirement.
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