Global Fortified Wine Market 2017-2021

  • Published: May 2017
  • Pages: 70
  • SKU: IRTNTR12894

The 2022-2026 version of this report is just being published. Buy it now and get up to $1000 worth of free customization!

Get me the latest version! (includes COVID-19 impact)
Safe and Secure SSL Encrypted
  • 2500.00
  • USD

This industry research report identifies BACARDÍ, E. & J. Gallo Winery, Gruppo Campari, and The Wine Group as the key vendors in the global fortified wine market. This report also presents a competitive analysis of the market by product type (vermouth, port wine, sherry, and other), distribution channel (supermarkets and hypermarkets, on trade, specialist retailers, convenience, and others), packaging (glass, liquid, PET bottles, bag in box, and metal can), and geography (the Americas, APAC, and EMEA).

Overview of the global fortified wine market

Market research analysts at Technavio predict that the global fortified wine market will grow steadily during the forecast period and post a CAGR of more than 4% by 2021. This market research analysis identifies the increasing demand for new flavors in fortified wines as one of the primary growth factors for this market. With an increasing demand for new flavors, the key players are constantly innovating to meet the changing tastes and demand of the consumers. With the rapidly changing tastes and preferences of consumers, the demand for new and exotic flavors in fortified wines is quite high. The key players are innovating and introducing new and unique flavors to attract and cater to the fluctuating demand of the customers. Wines infused with marijuana are becoming popular among consumers in the US since the product is legal in the country.

This market research report identifies the emergence of private label brands as one of the key trends behind the growth of the fortified wine market. Private wine labels are perceived as profitable as compared to retailers and grocery stores that sell at a lower profit margin. Private label wines are made exclusively for a single retailer and are sold under the retailer’s brand, not the winery’s brand due to which the private label wine market is steadily increasing. Major grocery retailers such as Tesco and Aldi have their own brands of wine and the penetration level of private labels in some European countries is observed to be more than 50%. Such private labels are posing as stiff competitors to the retailers in terms of market share and customers.

Competitive landscape and key vendors

The fortified wine market is highly fragmented due to the presence of various large and small vendors competing based on price, quality, innovation, reputation, and distribution. The vendor’s performance is affected by various factors such as changing consumer spending patterns, consumer tastes, regional, national, and local economic conditions, and demographic trends. The competition among the market players is intense and is estimated to intensify further.

The leading vendors in the market are -

  • E. & J. Gallo Winery
  • Gruppo Campari
  • The Wine Group

The other prominent vendors in the market are Anchor Brewers & Distillers, Atsby Vermouth, Contratto, Dolin, Gancia, Imbue Cellars, Sogevinus Fine Wines, Sogrape Vinhos, Symington, and Taylor, Fladgate & Yeatman.

Segmentation by product type and analysis of the fortified wine market

  • Vermouth
  • Port Wine
  • Sherry

During 2016, the vermouth segment accounted for the major shares and dominated this market. Vermouth is favored by the consumers due to its low content of alcohol and it is comparatively healthy. Factors such as the increasing health consciousness and innovative content will contribute to the growth of the fortified wine market in this industry segment.

Segmentation by distribution channel and analysis of the fortified wine market

  • Supermarkets and hypermarkets
  • On -trade
  • Specialist Retailers
  • Convenience Stores

During 2016, the supermarkets and hypermarkets segment accounted for the major shares and dominated the fortified wine market. The dominance of this segment can be attributed to the growth of the organized retail sector in developed and developing economies. The number of supermarkets and hypermarkets is constantly increasing and this will in turn, boost the sales of fortified wine through this distribution channel.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2021?
  • What are the key factors driving the global fortified wine market?
  • What are the key market trends impacting the growth of the global fortified wine market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global fortified wine market?
  • What are the market opportunities and threats faced by the vendors in the global fortified wine market?
  • Trending factors influencing the market shares of the Americas, APAC, and EMEA.
  • What are the key outcomes of the five forces analysis of the global fortified wine market? 

Technavio also offers customization on reports based on specific client requirement.


Read More Read Less

PART 01: Executive summary

PART 02: Scope of the report

PART 03: Research Methodology

PART 04: Introduction

  • Market outline

PART 05: Market landscape

  • Market overview
  • Global wine market
  • Global fortified wine market
  • Five forces analysis

PART 06: Market segmentation  by product

  • Global vermouth market
  • Global port wine market
  • Global sherry market
  • Global other fortified wine market

PART 07: Market segmentation by distribution channel

PART 08: Market segmentation by types of packaging

PART 09: Geographical segmentation

  • Fortified wine market in EMEA
  • Fortified wine market in the Americas
  • Fortified wine market in APAC

PART 10: Key leading countries

  • Fortified wine market in the US
  • Fortified wine market in France
  • Fortified wine market in Russia
  • Fortified wine market in the UK

PART 11: Decision framework

PART 12: Drivers and challenges

  • Market drivers
  • Market challenges

PART 13: Market trends

  • Slow shift in wine production
  • Increasing demand for wine in the US and China
  • Emergence of private label brands

PART 14: Vendor landscape

  • Competitive scenario
  • E. & J. Gallo Winery
  • Gruppo Campari
  • The Wine Group
  • Other prominent vendors

PART 15: Appendix

  • List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
Interested in this report?
Get your FREE sample now!
Safe and Secure SSL Encrypted

Single User:

2500 USD

Technavio Get the report (PDF) sent to your email within minutes.

Subscribe & Save

Get lifetime access to our
Technavio Insights

Want to customize this report?

This report can be personalized according to your needs. Our analysts and industry experts will work directly with you to understand your requirements and provide you with customized data in a short amount of time.

We offer $1000 worth of FREE customization at the time of purchase
Enquire Before Buying
  1. Home
  2. Consumer Staples
  3. Published Report
17,000 reports available | Plans starting from just 5,000 USD | Get FREE trial>>