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According to Technavio’s research analysis, the rising demand for super fruit powders will be one of the major factors that will have a positive impact on the growth of the fruit powder market till 2021. With the growing health-conscious, consumers are focusing on following a healthier lifestyle and are shifiting their preference from artificial ingredients to all-natural products. This is increasing the overall demand for products which provide additional nutritional value. There is a growing popularity of super fruits due to their high antioxidant content that offers various benefits. Food and beverage players use several super fruits including pomegranate, blueberry, and strawberry in the form of concentrates. With rising demand for super fruits, more players will start launching super fruit powders that can be used in food and beverage, pharmaceutical, and nutraceutical applications. According to our market research analysts, this market will grow at a CAGR of more than 7% by 2021.
The availability of customized fruit powders will be one of the key trends that will gain traction in this global market in the coming years. There is a growing trend for customization and the players manufacturing food and beverage, pharmaceutical, cosmetic, and nutraceutical products choose fruit powders for customizing their products. Fruit powder manufacturers such as Xi'an Lukee Bio-Tech already offer customized strawberry and pineapple powders. Similarly, Shaanxi Sciphar Natural Products offers customers the option to customize their fruit powders.
The fruit powder market consists of numerous small and large players who compete on price, quality, innovation, packaging, reputation, marketing channels, and distribution. To sustain and succeed in this competitive market, fruit powder manufacturers have the need to differentiate their offerings through a unique selling proposition.
The leading vendors in the market are –
The other prominent vendors in the market are Aarkay Food Products, Activz, Baobab Foods, FARMVILLA, Green Rootz, Healthy Supplies, Kamdhenu Foods, mevive international food ingredients, Milne MicroDried, Organic Merchants, POWDERPURE, Unico Fruitz, Venkatesh Natural, YAAX International, and Z Natural Foods.
During 2016, the food and beverage application segment accounted for the major share of the fruit powder market. Factors such as the changing consumer health preferances and food habits and the increased usage of fruit powders as an ingredient by the food and beverage companies, will contribute to the growth of this industry segment in the coming years.
This market study estimates that in terms of geographic regions, the Americas will be the major revenue contributor to the fruit powder market throughout the forecast period. The growth in the consumption of packaged food and beverages, the increase in health awareness, and the high utilization of fruit powder for manufacturing packaged food and beverages, will drive the market’s growth prospects in this region.
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PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
PART 03: RESEARCH METHODOLOGY
PART 04: MARKET LANDSCAPE
PART 05: MARKET SIZING
PART 06: FIVE FORCES ANALYSIS
PART 07: MARKET SEGMENTATION BY APPLICATION
PART 08: REGIONAL LANDSCAPE
PART 09: DECISION FRAMEWORK
PART 10: DRIVERS AND CHALLENGES
PART 11: MARKET TRENDS
PART 12: VENDOR ANALYSIS
PART 13: KEY VENDOR ANALYSIS
PART 14: APPENDIX
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