Global Aftershave Lotion Market 2016-2020

  • Published: Jul 2016
  • Pages: 64
  • SKU: IRTNTR9200

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This market research report presents a detailed segmentation of the global aftershave lotion market by product (balms, moisturizers, and gels, and splash), by retail format (hypermarkets and supermarkets, drugstores, online retail, and others), and by geography (the Americas, APAC, Europe, and MEA). The leading vendors in this market are Beiersdorf, Johnson & Johnson (J&J), L’Oreal, P&G, and Unilever.

Overview of the global aftershave lotion market

Technavio’s market research analyst predicts that the global aftershave lotion market will grow at a modest CAGR of just over 7% during the forecast period. Innovations pertaining to personal care products, such as the introduction of new aftershaves in a variety of new fragrances and the development of new lotions with natural ingredients, will be the key driver for the growth of this market. Every male consumer wants a product that will help reduce redness and soothe irritation after shaving. Consequently, major vendors have been compelled to utilize ingredients like caffeine in their products as it helps to reduce redness. Caffeine has been shown to benefit shaved skin by soothing irritation after a shave. Similarly, other companies have also started to offer products with anti-aging technology as it helps in making the skin look youthful and promotes a healthy texture. The widespread availability of such innovative products will help in the growth of this market during the estimated period.

One of the key market drivers propelling the prospects for growth in this market is the use of organic and natural ingredients in aftershave lotions. Since aftershave lotions are used by men on a daily basis, those with sensitive skin may suffer from conditions like acne or skin irritation. Since consumers are now becoming more aware of the side effects of some chemicals in aftershave lotions, they are now buying products with natural and organic ingredients as they are much safer. As a result, companies like Bulldog have been compelled to use green tea extracts and cucumber oils in their products as they help to soothe and moisturize the skin.

Segmentation by product and analysis of the aftershave lotion market

  • Balms, moisturizers, and gels
  • Splash

The global aftershave lotion market is dominated by the balms, moisturizers, and gels product segment, which will account for almost 66% of the overall market share by 2020. Since these products are designed for use after a wet shave to soothe irritated skin and help moisturize dry skin, their demand among the consumers, especially from countries like Brazil, China, and India, will increase rapidly over the next few years. 

Geographical segmentation and analysis of the aftershave lotion market

  • Americas
  • APAC
  • Europe
  • MEA

The global after shave lotion market was dominated by Europe, which accounted for a market share of close to 38% in 2015. Factors such as the widespread acceptance of wet shaving and the rising awareness about men's grooming products among the youth will lead to the growth of this market in Europe. Furthermore, with innovations in shaving creams and lotions, consumers in Europe are rediscovering the pleasures of traditional wet shaving and are switching back to wet shaving from electric shaving.

Competitive landscape and key vendors

The global aftershave lotion market has a lot of suppliers but is dominated by five major players. One of the main reasons for their profit margins is product innovation. There are quite a few other providers in the market as well, and they target budget-conscious customers to bolster their market shares.

Key vendors in the market are -

  • Beiersdorf
  • Johnson & Johnson (J&J)
  • L’Oreal
  • P&G
  • Unilever

Other vendors in the market include Avon Products, Colgate-Palmolive, Coty, Dr. Harris & Co., Edgewell Personal Care, Herbacin, Menscience Androceuticals, Period, Proraso, Raymond Group, Super-Max, Taylor of Old Bond Street, and Vi-John.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the global aftershave lotion market?
  • What are the key market trends impacting the growth of the global aftershave lotion market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global aftershave lotion market?
  • What are the market opportunities and threats faced by the vendors in the global aftershave lotion market?
  • Trending factors influencing the market shares of the Americas, APAC, Europe, and MEA.
  • What are the key outcomes of the five forces analysis of the global aftershave lotion market?

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Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of  the report

  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 06: Market segmentation by product type

  • Global aftershave balms, moisturizers, and gels market
  • Global aftershave splash market

PART 07: Market segmentation by retail format

PART 08: Geographical segmentation

  • Aftershave lotion market in Europe
  • Aftershave lotion market in Americas
  • Aftershave lotion market in APAC
  • Aftershave lotion market in MEA

PART 09: Key leading countries

PART 10: Market drivers

  • Growing corporate culture
  • Innovations in aftershave lotions
  • Awareness of grooming among men
  • Preference for wet shave

PART 11: Impact of drivers

PART 12: Market challenges

  • Trend of beard fashion
  • Availability of counterfeit products
  • Increased use of electric shavers
  • Secondary preferences

PART 13: Impact of drivers and challenges

PART 14: Market trends

  • Anti-aging benefits of aftershave lotion
  • Growing demand for women's aftershave products
  • Use of organic and natural ingredients
  • Celebrity endorsements

PART 15: Vendor landscape

  • Vendor rank analysis 2015
  • Beiersdorf
  • Johnson & Johnson
  • L’Oréal
  • The Procter & Gamble Company (P&G)
  • Unilever
  • Other prominent vendors

PART 16: Appendix

  • List of abbreviations

PART 17: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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