Global Agricultural Machinery Market 2016-2020

  • Published: Jun 2016
  • Pages: 67
  • SKU: IRTNTR9449

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This market research study presents a comprehensive analysis of the global agricultural machinery market by product (tractors, harvesting machinery, parts and attachments, planting and fertilizing machinery, plowing and cultivating machinery, and haying machinery) and by geography (APAC, Europe, North America, and ROW). Some of the leading vendors in the market are AGCO, CLAAS, CNH Industrial, John Deere, and Kubota.

Overview of the global agricultural machinery market

The global agricultural machinery market is envisaged to witness moderate growth and is likely to post a CAGR of more than 7% over the forecast period. With growing investment opportunities in the agricultural sector, the market for agricultural machinery is anticipated to have a positive outlook in the coming years. The flow of foreign direct investment in developing countries has become a key driver of agricultural activities. Many developing nations are striving to attract foreign investments in their agricultural sector; for instance, in India, total FDI in agricultural machinery is estimated to be close to USD 364 million in 2016, with 100% FDI in the agriculture sector. The increasing foreign investments in the agricultural sector will translate into the high adoption of agricultural machinery, which in turn will lead to its augmented demand over the predicted period.
The increasing use of alternative fuels is one of the emerging trends spurring this market’s growth prospects in the coming years. Agricultural machinery works on fuel such as diesel or gasoline, but with rising prices of conventional fuels and increasing concern toward sustainable development, the farmers are increasingly focussing on the use of alternative fuels. For example, petroleum-based lubricants are being replaced with oil-based bio-lubricants. Although bio-lubricants are priced higher, they are increasingly preferred by farmers owing to the several benefits associated with their use, such as longevity of fuel engine, low operating cost, and easy maintenance.

Product segmentation and analysis of the agricultural machinery market

  • Haying machinery
  • Harvesting machinery
  • Planting and fertilizing machinery
  • Plowing and cultivating machinery
  • Parts and attachments
During 2015, tractors dominated the market and accounted for more than 44% of the market share in terms of revenue. Factors such as a shift toward mechanization and a reduction in the number of people in agriculture sectors are increasing the adoption of tractors. Tractors have broad applications across different agricultural activities, such as such as tilling, plowing, and planting, which will contribute to this segment’s growth over the forecast period.

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Geographical segmentation and analysis of the agricultural machinery market

  • APAC
  • Europe
  • North America
  • ROW
In terms of geography, APAC led the global agricultural machinery market and is expected to reach close to USD 74 billion by 2020. The analysts have estimated factors such as the introduction of different initiatives by the governments across the world like subsidies for agriculture and credit availability and the increasing demand for mechanization are anticipated to impel the growth prospects for this market in the APAC region.

Competitive landscape and key vendors

The global agricultural machinery market is highly fragmented owing to the presence of numerous well-established players. Most of these players are technologically advanced and use innovative methods to develop products. As a result, many local vendors are finding it increasingly challenging to compete with the bigger players in terms of quality, technology, and price. The level of vendor competition is anticipated to intensify with an increase in product line extensions, technological innovations, and M&As.

Key vendors in this market are –

  • AGCO 
  • CNH Industrial
  • John Deere
  • Kubota
Other prominent vendors in the market are Iseki, Krone Group, Kuhn Group, Kverneland Group, Mahindra and Mahindra, Same Deutz-Fahr Deutschland, and Tractors and Farm Equipment.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the global agricultural machinery market?
  • What are the key market trends impacting the growth of the global agricultural machinery market?
  • What are the challenges to market growth for the global agricultural machinery market?
  • Who are the key vendors in the global agricultural machinery market?
  • What are the market opportunities and threats faced by the vendors in the global agricultural machinery market?
  • Trending factors influencing the market shares of APAC, Europe, North Americas, and ROW.
  • What are the key outcomes of the five forces analysis of the global agricultural machinery market?


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Related reports:

  • Global Miscellaneous Agricultural Equipment Finance Market 2016-2020
  • Global Agricultural Equipment Finance Market 2016-2020 
  • Global Agricultural Equipment Sprayer Market 2016-2020
  • Global Agriculture Sprayer Market 2016-2020
  • Haying Machinery Market in the US 2015-2019 
  • Plowing and Cultivation Machinery Market in the US 2015-2019


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Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of  the report

  • Market overview
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 06: Market segmentation by product

  • Global agricultural tractor market
  • Haying machinery
  • Market size and forecast
  • Global agricultural harvesting machinery market
  • Global agricultural planting and fertilizing machinery market
  • Global agricultural plowing and cultivating machinery market
  • Global agricultural parts and attachments market

PART 07: Geographical segmentation

  • Agricultural machinery market in APAC
  • Agricultural machinery market in North America
  • Agricultural machinery market in Europe
  • Agricultural machinery market in ROW

PART 08: Key leading countries

PART 09: Market drivers

PART 10: Impact of drivers

PART 11: Market challenges

PART 12: Impact of drivers and challenges

PART 13: Market trends

PART 14: Vendor landscape

  • Competitive scenario
  • Other prominent vendors

PART 15: Key vendor analysis

  • AGCO
  • CNH Industrial
  • Deere & Co. (John Deere)
  • Kubota Corp. (Kubota)

PART 16: Appendix

  • List of abbreviations

PART 17: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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