Global Badminton Equipment Market 2016-2020

  • Published: May 2016
  • Pages: 64
  • SKU: IRTNTR9467

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This market research study presents a comprehensive analysis of the badminton equipment market by product (badminton racquets, shuttlecocks, badminton shoes, and other badminton equipment), by retail formats (specialty and sports shops, department and discount stores, online retail, and others), and by geography (Americas, APAC, Europe, and MEA). Leading vendors in the market are Ashaway, Babolat, Li-Ning, Sports Direct, and YONEX.

Overview of the badminton equipment market

According to the analysts at Technavio, the badminton equipment market is envisaged to grow steadily at a moderate CAGR of more than 2% over the forecast period. One of the most important factors driving the growth of this market is the rising interest in badminton among children aged between 5 and 12 years. This has led to several schools and colleges providing their students with the required training for badminton and encouraging them to participate in events and tournaments. For instance, the American Badminton Center drives an initiative to promote the sport in Dallas and its suburbs. The increasing commercialization of badminton in many countries through advertisements, promotional campaigns, and digital marketing has further encouraged parents to enroll their children in badminton training facilities, thereby contributing to this market’s growth in the coming years.

In this industry research study, the analysts have estimated factors such as increasing popularity of online retail platforms to bolster this market’s growth over the forecast period. Although brick and mortar retail stores remain the primary channel for the sale of badminton equipment, online retailing is anticipated to experience rapid growth during the predicted period. Quick delivery services and competitive prices are the major factors for the growth of online retailing around the world. The increasing Internet penetration and growing consumer base of Internet sales, along with faster-shipping services and changing demands of consumers, will play a significant role in the growth of this market over the next four years.

Segmentation by retail formats and analysis of the badminton equipment market

  • Specialty and sports stores
  • Department and discount stores
  • Online retail

The specialty and sports stores dominated the global badminton equipment market and accounted for more than 46% of the market share in terms of revenue. Exclusive YONEX and Li-Ning stores are examples of specialty and sports shops.

Geographical segmentation and analysis of the badminton equipment market

  • Americas
  • APAC
  • Europe
  • MEA

In terms of geography, the APAC region led the global badminton equipment market and is expected to reach more than USD 556 million by 2020. APAC is home to some of the most successful badminton players in the world. This has led the population of India, China, South Korea, Malaysia, and Indonesia to become avid followers of the sport. Moreover, these countries are well-known across the globe as organizers of some of the major badminton matches and tournaments. Also, all of these countries host their badminton leagues and championships, which has helped this market to grow manifold in the past few years.

Competitive landscape and key vendors

The global badminton equipment market is consolidated with the presence of a few leading vendors in the market. Intense competition between these companies necessitates the development and introduction of many advanced products in the market. The intense competition among the key players and introduction of many advanced products in the market prevent the entry of new vendors in the market.

Key vendors in this market are -

  • Ashaway
  • Babolat
  • Li-Ning
  • Sports Direct

Other prominent vendors in the market include Amer Sports, ASICS, Bedini, Dunlop Sports Group Americas, PACIFIC, Pointfore, ProKennex, RUBY GLAMOUR, Tatt Seng Sporting Goods, Tecnifibre, and Trump Sports.

Key questions answered in the report include

  • What will the global badminton equipment market size and the growth rate be in 2020?
  • What are the key factors driving the global badminton equipment market?
  • What are the key market trends impacting the growth of the global badminton equipment market?
  • What are the challenges to market growth for the global badminton equipment market?
  • Who are the key vendors in the global badminton equipment market?
  • What are the market opportunities and threats faced by the vendors in the global badminton equipment market?
  • Trending factors influencing the market shares of the Americas, APAC, Europe, and MEA.
  • What are the key outcomes of the five forces analysis of the global badminton equipment market?

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Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 06: Market segmentation by product

  • Global badminton racquets market
  • Global shuttlecocks market
  • Global badminton shoes market
  • Global other badminton equipment market

PART 07: Market segmentation by retail formats

PART 08: Geographical segmentation

  • Badminton equipment market in APAC
  • Badminton equipment market in Europe
  • Badminton equipment market in the Americas
  • Badminton equipment market in MEA

PART 09: Key leading countries

  • China
  • South Korea
  • Indonesia
  • India

PART 10: Market drivers

  • Impact of increasing number of tournaments
  • Rising interest in badminton among children
  • Celebrity endorsements and consumer engagements

PART 11: Impact of drivers

PART 12: Market challenges

  • Availability of counterfeit products
  • Inadequate infrastructure
  • Lack of universal appeal

PART 13: Impact of drivers and challenges

PART 14: Market trends

  • Increased use of nanomaterials
  • Introduction of improved quality products with additional features
  • Growth of online retail

PART 15: Vendor landscape

  • Competitive scenario
  • Ashaway
  • Babolat
  • Li-Ning
  • Sports Direct
  • Other prominent vendors

PART 16: Appendix

  • List of abbreviations

PART 17: Explore Technavio


Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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