Global Dishwashing Detergent Market 2016-2020

  • Published: Sep 2016
  • Pages: 81
  • SKU: IRTNTR10418

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This market research report identifies Colgate-Palmolive, Henkel, P&G, Reckitt Benckiser, and Unilever as the leading vendors in the global dishwashing detergent market. A comprehensive analysis of this market is also presented by product (hand washing products, automatic dishwashing products, and rinsing agents), distribution channel (offline and online), and by geography (the Americas, APAC, Europe, and MEA).

Outlook of the dishwashing detergent market

Technavio’s market research analysts predict the global dishwashing detergent market to witness steady growth at a CAGR of close to 4% over the forecast period. With increasing awareness of maintaining cleanliness and personal hygiene, the market has seen a drastic change in consumer’s buying patterns. Moreover, hectic lifestyles have also left consumers with little time to clean their homes, creating demand for convenient and more effective products. With better living standards and increased incomes, more consumers are spending on premium products, which will lead to an augmented demand for efficient home care products, which will subsequently increase dishwashing detergents market share over the coming years.

One of the recent trends contributing to this market’s growth is the rising demand for green household cleaning products. Natural and plant-based household cleaning products are free of harmful chemicals and are considered safe for both the consumers and environment. The majority of manufacturers these days are incorporating natural ingredients such as natural fragrance oils and extracts from flowers in dishwashing detergents. For instance, Seventh Generation is a leading brand for natural household cleaning products in the US and spends heavily on marketing and promotion of its products. Some of the prominent eco-friendly household cleaning products available in the market include Goodmaid Bioby Goodmaid Chemicals and Green Works by The Clorox Company. The easy availability of such products in the market will also aid in this market’s growth over the next four years.

Competitive landscape and key vendors

The global dishwashing detergent market is characterized by the presence of several well-established vendors offering a wide array of products. Most of the leading vendors are very competitive in terms of their product offerings. The technological advances and product upgrades will increase the competition among vendors.

Key vendors in this market are -

  • Colgate-Palmolive
  • Henkel
  • P&G
  • Reckitt Benckiser
  • Unilever

Other prominent vendors in the market include Bombril, Church & Dwight, Godrej Consumer Products, Goodmaid Chemicals, Kao, McBride, Rohit Surfactants, SC Johnson & Son, Seventh Generation, and The Clorox Company.

Product segmentation and analysis of the dishwashing detergent market  

  • Hand dishwashing products
  • Automatic dishwashing products
  • Rinsing agents

The hand dishwashing product segment dominated the market and is expected to hold close to 54% of the overall market shares by 2020. This segment is likely to continue its dominance due to an increasing demand from markets such as Latin America, Eastern Europe, and APAC. Also, the introduction of innovating dishwashing detergent lines in the market will also help in this segment’s growth during the estimated period.

Geographical segmentation and analysis of the dishwashing detergent market

  • Americas
  • APAC
  • Europe
  • MEA

In terms of geography, Europe was the highest revenue contributor in the global dishwashing detergent market and is anticipated to reach over USD 5 billion by 2020. The major markets in this region are the UK, Germany, France, Spain, Russia, and Italy. The growth of this market in the region is due to the presence of leading manufacturers like Unilever and Reckitt Benckiser in the region. Also, popular hypermarkets and supermarkets such as Carrefour and Tesco sell dishwashing detergents, leading to this market’s growth in the European countries.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the global dishwashing detergent market?
  • What are the key market trends impacting the growth of the global dishwashing detergent market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global dishwashing detergent market?
  • What are the market opportunities and threats faced by the vendors in the global dishwashing detergent market?
  • What are the trending factors influencing the market shares of the Americas, APAC, Europe, and MEA?
  • What are the key outcomes of the five forces analysis of the global dishwashing detergent market?

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Global home care market summary

  • Global home care products market

PART 03: Scope of the report

  • Market overview
  • Key-vendor offerings

PART 04: Market research methodology

  • Research methodology
  • Economic indicators

PART 05: Introduction

  • Key market highlights

PART 06: Economic indicators

  • Global economic indicators

PART 07: Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 08: Market segmentation by product category

  • Global dishwashing detergent market by product category
  • Global hand dishwashing products market
  • Global automatic dishwashing products market
  • Global rinsing agents market

PART 09: Distribution channel segmentation

  • Global dishwashing detergent market by distribution channel

PART 10: Geographical segmentation

  • Geographical segmentation
  • Dishwashing detergent market in Europe
  • Dishwashing detergent market in APAC
  • Dishwashing detergent market in the Americas
  • Dishwashing detergent market in MEA

PART 11: Key leading countries

  • China
  • US
  • UK
  • Brazil

PART 12: Market drivers

  • Innovative product launches
  • Evolving buying patterns
  • Growth in primary and secondary housing markets

PART 13: Impact of drivers

PART 14: Market challenges

  • Availability of counterfeit products
  • Environmental concerns
  • Criticality of inventory management and product sourcing

PART 15: Impact of drivers and challenges

PART 16: Market trends

  • Growing demand for premium products
  • Packaging innovation
  • Increase in demand for green household cleaning products
  • Increased media penetration

PART 17: Vendor landscape

  • Competitive scenario
  • Vendors’ share analysis 2015
  • Comparative analysis of key vendors
  • Colgate-Palmolive
  • Henkel
  • P&G
  • Reckitt Benckiser
  • Unilever
  • Other prominent vendors

PART 18: Appendix

  • List of abbreviations

PART 19: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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