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Global Household Vacuum Cleaner Market 2017-2021

  • Published: Mar 2017
  • Pages: 70
  • SKU: IRTNTR12397
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This research report identifies BISSELL, Dyson, Electrolux, and Techtronic Industries to be the key vendors in the household vacuum cleaner market. The household vacuum cleaner market report also presents a detailed segmentation of the market by product (canister and cylinder, robotic, handheld, and others), by product positioning (ultra-premium, premium, mid-range, and mass), by distribution channel (speciality store, department stores, hypermarket and supermarket, and online), and by geography (APAC, Europe, North America, and ROW).

Overview of the global household vacuum cleaner market

Technavio’s market research analyst predicts the global household vacuum cleaner market to grow steadily at a CAGR of around 5% by 2021. One of the primary drivers for this market is the exponentially rising demand for robotic vacuum cleaners. This rise in popularity of the robotic vacuum cleaners can be attributed to the significant reduction of human effort in using these vacuum cleaners. The robotic vacuum cleaners do not require human operators and can clean more complex areas. The improved functionality and performance are increasing the demand for robotic vacuum cleaners. Developments in robotic technology have led to the development of advanced, sophisticated, and automated residential robotic vacuum cleaners. These devices usually operate on infrared sensors and ensure a logical, sequential path to avoid obstacles. They are engineered to return to the power source when batteries run low. Robotic vacuum cleaners run wirelessly and are powered by rechargeable batteries. These advantages of the robotic vacuum cleaners are expected to propel growth in the global household vacuum cleaner market during the forecast period.

In terms of geography, APAC accounted for the maximum market share during 2016 and will continue to dominate the market for the next few years. This growth of the vacuum cleaner market in the region can be attributed to the high demand for household vacuum cleaners from countries like Japan, Australia, India, China, Singapore, and South Korea. Moreover, consumer awareness regarding the utilization of harmful and harsh chemicals in floor cleaning, the rise in urbanization, and the development of automatic vacuum cleaners, will also augment the growth of the global household vacuum cleaner market in the coming years.

Competitive landscape and key vendors

The global household vacuum cleaner market is highly competitive due to the presence of both major vendors and small players operating across the globe. Vendors attempt to gain market shares on the basis of product differentiation, pricing, product portfolios, and value-added services. Consequently, to survive and succeed in this stiff competitive environment, it becomes imperative for vendors in the market to distinguish their product and service offerings through a clear and unique value proposition.

Leading vendors in the market are –

  • BISSELL
  • Dyson
  • Electrolux
  • Techtronic Industries

Other prominent vendors in the household vacuum cleaner market include BSH Home Appliances, Haier, iRobot, Koninklijke Philips, LG Electronics, Miele, NEATO ROBOTICS, Panasonic, and SAMSUNG, and SharkNinja Operating.

Segmentation by product and analysis of the household vacuum cleaner market

  • Canister and cylinder
  • Robotic
  • Handheld

During 2016, the canister and cylinders segment held the majority of the share percentage in the household vacuum cleaner market. The high demand for canister vacuum cleaners in the European market is the key contributor to the growth of this segment in the household vacuum cleaner market.

Segmentation by product positioning and analysis of the household vacuum cleaner market

  • Ultra-premium
  • Premium
  • Mid-range
  • Mass

In this market study, analysts have estimated the mid-range segment to dominate the household vacuum cleaner market during the forecast period. The availability of innovative features in vacuum cleaners in the mid-range segment will be the key contributor to the growth of this market segment in the next few years.

Key questions answered in the report include

  • What will the household vacuum cleaner market size and growth rate be in 2021?
  • What are the key factors driving the global household vacuum cleaner market?
  • What are the key market trends impacting the growth of the global household vacuum cleaner market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global household vacuum cleaner market?
  • What are the market opportunities and threats faced by the vendors in the global household vacuum cleaner market?
  • Trending factors influencing the market shares of the APAC, Europe, North America, and ROW.
  • What are the key outcomes of the five forces analysis of the global household vacuum cleaner market?

 

Table of Contents

PART 01: Executive summary

PART 02: Scope of the report

PART 03: Research Methodology

PART 04: Introduction

  • Market outline

PART 05: Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 06: Market segmentation by product

  • Global household vacuum cleaner market by product
  • Global canister and cylinder vacuum cleaner market
  • Global handheld vacuum cleaner market
  • Global robotic vacuum cleaner market
  • Global other vacuum cleaners market

PART 07: Market segmentation by product positioning

  • Global household vacuum cleaner market by mass category
  • Global household vacuum cleaner market by mid-range category
  • Global household vacuum cleaner market by premium category
  • Global household vacuum cleaner market by ultra-premium category

PART 08: Market segmentation by distribution channel

  • Global household vacuum cleaner market by distribution channel

PART 09: Geographical segmentation

  • Global household vacuum cleaner market by geography
  • Household vacuum cleaner market in APAC
  • Household vacuum cleaner market in Europe
  • Household vacuum cleaner market in North America
  • Household vacuum cleaner market in ROW

PART 10: Key leading countries

PART 11: Decision framework

PART 12: Drivers and challenges

  • Market drivers
  • Market challenges

PART 13: Market trends

PART 14: Vendor landscape

  • Competitive scenario
  • Key players in global household vacuum cleaner market
  • Competitive assessment of top five vendors

PART 15: Key vendor analysis

  • BISSELL
  • Dyson
  • Electrolux
  • Techtronic Industries
  • Other prominent vendors

PART 16: Appendix

  • List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
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TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
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TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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