Overview of the global residential air purifier market
Technavio’s market research analyst predicts the global residential air purifier market to grow at a CAGR of around 6% between 2016 and 2020. The rising demand for energy-efficient air purifiers from consumers is a key factor responsible for the growth of this market. Several vendors are developing energy-efficient air purifiers that consume less power than conventional air purifiers as it helps save energy costs and reduce carbon footprint. The global residential air purifier market is undergoing several advances in technology, and the trend is anticipated to continue during the forecast period. Some of the popular residential air purifiers with HEPA air filtration technology include Blueair HEPASilent Air Purifier and Blueair Classic 505 HEPASilent Air Purifier, Honeywell True HEPA Tower Allergen Remover and Sharp Plasmacluster Ion Air Purifier with True HEPA Filtration. Also, the vendors are coming up with advanced materials to enhance the efficiency of air purifiers.
Geographically, North America dominated the global air purifier industry and accounted for the largest market share in 2015. Much of the region’s growth can be attributed to various innovations in air purifiers using the HEPA filtration technology. The increased consumption of residential air purifiers, equipped with HPEA filtration technology to remove pollutants from the air inside the home and eliminate smoke, pollens, dust, and pet dander are driving the market in North America. Moreover, the growing importance of healthier indoor air quality, encouraged by the US EPA, and the green-building movement are further fueling the demand for air purifiers in homes across the region.
Competitive landscape and key vendors
The global residential air purifier market is fragmented with the presence of both regional and international vendors. Honeywell, Philips, Sharp, 3M, and Daikin Industries are the top five suppliers in the market and hold the majority of the market shares. North America, Western Europe, and some parts of APAC such as Japan, China, South Korea, and Australia are the major markets for these global players, who stand out in the market owing to their wide product portfolio. Some of the players distribute their products through e-retailers while some have their web-portals.
Leading vendors in the market are -
Other prominent vendors in the market include Airgle, Alen, AllerAir Industries, Austin Air, Blueair, EcoQuest International, Fellowes, Guardian Technologies, Hamilton Beach Brands, Homeimage, Hoover, IQAir, O-Ion Technologies, Oreck, Rabbit Air, Sunbeam Products, Whirlpool, and Winix.
Segmentation by technology and analysis of the residential air purifier market
Ionizers and ozone generators
The global residential air purifier market is primarily dominated by the HEPA technology segment, which occupies close to four-fifth of the residential air purifier market. The use of HEPA filters in air purifiers can help trap the air pollutants and brings about allergy relief. HEPA filters are typically designed to target much smaller particles and pollutants. Also, these filters are small and portable units and are available in most specialty stores including home improvement stores and department stores. As per the HEPA standards set by the US government, an air filter must remove 99.97% of particles that have a size of 0.3 µm.
Segmentation by product category and analysis of the residential air purifier market
Fume and smoke collectors
More than three-fifths of the global residential air purifier market is controlled by the dust collectors segment as airborne dust is considered to be the most dangerous air particle. The adoption rate of these air purifiers is more in countries like China, Brazil, and India, which are highly affected by indoor air population. Also, the rising number of airborne dust-related diseases, such as asthma, cancer, irritation, and allergic alveolitis is also contributing towards the sales of dust collector residential air purifiers. This will have a positive impact on the global air purifier market size.
Key questions answered in the report include
What will the market size and the growth rate be in 2020?
What are the key factors driving the global residential air purifier market?
What are the key market trends impacting the growth of the global residential air purifier market?
What are the challenges to market growth?
Who are the key vendors in the global residential air purifier market?
What are the market opportunities and threats faced by the vendors in the global residential air purifier market?
Trending factors influencing the market shares of APAC, Europe, North America, and ROW.
What are the key outcomes of the five forces analysis of the global residential air purifier market?
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