Global Tennis Apparel Market 2016-2020

  • Published: Jul 2016
  • Pages: 60
  • SKU: IRTNTR9482

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This market research report presents a comprehensive analysis of the global tennis apparel market by end user (men’s tennis apparel, women’s tennis apparel, and children’s tennis apparel), by retail format (sports and specialty stores, department and discount stores, online retail, and others), and by geography (the Americas, APAC, Europe, and MEA). Leading vendors in the market are Adidas, Fila, Nike, Puma, and Under Armour.

Overview of the global tennis apparel market

According to the analysts at Technavio, the tennis apparel market is envisaged to witness steady growth at a moderate CAGR of more than 2% over the forecast period. An increasing number of celebrity endorsements is one of the most important factors driving the growth of this market globally. Launching campaigns related to tennis and promoting products by famous players is an old and effective marketing strategy undertaken by most tennis apparel manufacturing companies. Such vendors get tennis icons like Roger Federer, Andy Murray, Rafael Nadal, and Serena Williams for launching their new product lines. Also, many vendors name their tennis apparel collections after famous players to help propel sales, thus, cashing in on the celebrity fan following. Moreover, vendors sponsor various tennis tournaments and matches as part of their product promotions. This increase in promotional activities is likely to propel the growth prospects for this market over the predicted period.

In this industry research report, the analysts have estimated factors such as the growing market for children’s tennis apparel to impel the growth prospects for this market in the coming years. Besides parents, many educational institutions have started encouraging children to take up sports like tennis actively. Since these institutes help students with proper training and guidance, the demand for children’s tennis apparel will increase substantially over the next few years. For instance, Ferreira Tennis bought Little Miss Tennis/TV Sports to design and produce tennis apparel for children.

Segmentation by end user and analysis of the tennis apparel market

  • Men’s tennis apparel
  • Women’s tennis apparel
  • Children’s tennis apparel

During 2015, the men’s tennis apparel segment dominated the market and accounted for the maximum share of the market. This market is likely to reach more than USD 392 million by 2020. Factors such as the intense popularity of the sport among the male population and their higher participation rates will contribute to this segment’s growth until the end of 2020.

Geographical segmentation and analysis of the tennis apparel market

  • Americas
  • APAC
  • Europe
  • MEA

In terms of geography, the Americas led the global tennis apparel market and accounted for almost 48% of the revenue market share during 2015. Growing popularity of the sport in the region is the prime reason for this market’s growth in the Americas.

Competitive landscape and key vendors

The global tennis apparel market is consolidated as it is dominated by a few leading international vendors. Since moderate competition exists between these vendors, it will lead to the introduction of many advanced products in the market.

The leading vendors in the market are -

  • Adidas
  • Fila
  • Nike
  • Puma
  • Under Armour

Other prominent vendors in the market include Amer Sports, ASICS, Babolat, DUC, Little Miss Tennis, Loriet, Lotto Sport Italia, Prince Sports, Solinco, and Tecnifibre.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the global tennis apparel market?
  • What are the key market trends impacting the growth of the global tennis apparel market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the vendors in the global tennis apparel market?
  • What are the trending factors influencing the market shares of the Americas, APAC, Europe, and MEA.
  • What are the key outcomes of the five forces analysis of the global tennis apparel market?

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Table of Content

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Five forces analysis

PART 06: Market segmentation by end-user

  • Global men's tennis apparel market
  • Global women's tennis apparel market
  • Global children's tennis apparel market

PART 07: Market segmentation by retail format

PART 08: Geographical segmentation

  • Tennis apparel market in Americas
  • Tennis apparel market in Europe
  • Tennis apparel market in APAC
  • Tennis apparel market in MEA

PART 09: Key leading countries

  • US
  • UK
  • France
  • Australia

PART 10: Market drivers

  • Increasing number of frequent players and tournaments
  • Rising interest in tennis and increasing participation of children
  • Celebrity endorsements

PART 11: Impact of drivers

PART 12: Market challenges

  • Perception of tennis apparel as secondary and high cost
  • Lack of or inadequate infrastructure

PART 13: Impact of drivers and challenges

PART 14: Market trends

  • Availability of improved quality products
  • Growing market for children’s tennis apparel
  • Increasing number of web marketing initiatives

PART 15: Vendor landscape

  • Competitive scenario
  • Adidas
  • Fila
  • Nike
  • Puma
  • Under Armour
  • Other prominent vendors

PART 16: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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