Global research and analysis of the pet grooming market

Technavio’s market research analyst predicts the global pet grooming market to grow at a steady CAGR of more than 4% by 2020. The market is growing due to the availability of numerous mobile pet groomers who provide pet grooming services at one's convenience. These services save time and are convenient for both the pet owners and the pet as they are quicker and individuals do not need to spend time in long queues. Since these services are cheaper than fixed grooming salons, its demand among the pet owners will increase significantly over the next few years. Moreover, as mobile groomers provide personalized services at the doorstep, customers are willing to pay a higher fee to avail such services. The mobile vans used to offer such services act an advertising medium, as groomers can place the name and logo, contact information, and the services offered by their company on the van. With the growing clientele of mobile pet groomers, the profit margins for the pet grooming market is anticipated to increase during the predicted period.

Pet owners are shifting towards the use of premium products for their pets as they treat their pets as part of their family and want to provide them with the best services. Also, the concept of pet parents is rising considerably where childless or single parents are increasingly adopting pets. With pet owners going for premium pet grooming products and pet accessories, the manufacturers are launching niche products to cater to the rising consumer demand. For instance, Precious Pets’ Country Garden Luxury Conditioning Dog Shampoo is a premium high-priced product that is very much in demand. Pet spas and hotels provide luxury pet grooming services such as pre-bath comb out, deep cleaning shampoo and massage, coat conditioning shampoo, ear cleaning, and nail trimming.

Competitive landscape and key vendors

This market is highly competitive, with multiple vendors competing on the basis of product differentiation, product portfolios, quality, and pricing. Several vendors in the market are planning to extend their businesses to emerging markets such as Central and South America and APAC to sustain themselves in the market and expand their market outreach. The dominant position of the well-established vendors in the market coupled with the need for high initial investments will restrict the entry of new players in the coming years.

Leading vendors in the market are -

• Ancol
• Beaphar
• Ferplast
• Rolf C Hagen
• The Hartz Mountain

Other prominent vendors in the pet grooming market include Bob Martin, BOSHEL, Chelsea Dogs, earthbath, Johnson's Veterinary Products, Just for Pets, Leonard F. Jollye, Mines for Pets, Oster, Pet Brands, Pettex, and The Pet Warehouse.

Segmentation by product type and analysis of the pet grooming market

• Shampoo and conditioners
• Brushes and combs
• Clippers and scissors

The shampoo and conditioner segment will continue to dominate the pet grooming market during the forecast period and is expected to occupy more than 45% of the overall market share by 2020. Pet owners purchase pet shampoos and conditioners based on different requirements such as optimal skin and coat care, allergy prevention, preservation of natural oils, flea/tick control, anti-itch, odor control, and color enhancement. With more pet owners recognizing the need for healthier and safer product content, the demand for shampoos and conditioners that contain natural and organic ingredients is on the rise.

Geographical segmentation and analysis of the pet grooming market

• APAC
• Europe
• North America
• ROW

North America is the largest region in the pet grooming market and accounted for more than 39% of the overall market revenue during 2015. Much of the region’s growth is driven by an increase in pet ownership and the rise in spending per pet. Most pet owners in the region spend on grooming services and innovative and specialized premium products as they view pets as part of the family. With pet owners increasingly spending on specialty shampoos, holiday presents, and designer outfits for pets, the pet grooming market in the region will experience huge growth in the coming years.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the global pet grooming market?
• What are the key market trends impacting the growth of the global pet grooming market?
• What are the challenges to market growth?
• Who are the key vendors in the global pet grooming market?
• What are the market opportunities and threats faced by the vendors in the global pet grooming market?
• Trending factors influencing the market shares of APAC, Europe, North America, and ROW.
• What are the key outcomes of the five forces analysis of the global pet grooming market?

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• Petcare Packaging Market: Global Research and Analysis 2015-2019
• Pet Food Market in the US 2015-2019
• Global Pet Accessories Market 2015-2019
• Global Pet Care Market 2015-2019