Global research and analysis of the pet grooming market
Technavio’s market research analyst predicts the global pet grooming market to grow at a steady CAGR of more than 4% by 2020. The market is growing due to the availability of numerous mobile pet groomers who provide pet grooming services at one's convenience. These services save time and are convenient for both the pet owners and the pet as they are quicker and individuals do not need to spend time in long queues. Since these services are cheaper than fixed grooming salons, its demand among the pet owners will increase significantly over the next few years. Moreover, as mobile groomers provide personalized services at the doorstep, customers are willing to pay a higher fee to avail such services. The mobile vans used to offer such services act an advertising medium, as groomers can place the name and logo, contact information, and the services offered by their company on the van. With the growing clientele of mobile pet groomers, the profit margins for the pet grooming market is anticipated to increase during the predicted period.
Pet owners are shifting towards the use of premium products for their pets as they treat their pets as part of their family and want to provide them with the best services. Also, the concept of pet parents is rising considerably where childless or single parents are increasingly adopting pets. With pet owners going for premium pet grooming products and pet accessories, the manufacturers are launching niche products to cater to the rising consumer demand. For instance, Precious Pets’ Country Garden Luxury Conditioning Dog Shampoo is a premium high-priced product that is very much in demand. Pet spas and hotels provide luxury pet grooming services such as pre-bath comb out, deep cleaning shampoo and massage, coat conditioning shampoo, ear cleaning, and nail trimming.
Competitive landscape and key vendors
This market is highly competitive, with multiple vendors competing on the basis of product differentiation, product portfolios, quality, and pricing. Several vendors in the market are planning to extend their businesses to emerging markets such as Central and South America and APAC to sustain themselves in the market and expand their market outreach. The dominant position of the well-established vendors in the market coupled with the need for high initial investments will restrict the entry of new players in the coming years.
Leading vendors in the market are -
- Ancol
- Beaphar
- Ferplast
- Rolf C Hagen
- The Hartz Mountain
Other prominent vendors in the pet grooming market include Bob Martin, BOSHEL, Chelsea Dogs, earthbath, Johnson's Veterinary Products, Just for Pets, Leonard F. Jollye, Mines for Pets, Oster, Pet Brands, Pettex, and The Pet Warehouse.
Segmentation by product type and analysis of the pet grooming market
- Shampoo and conditioners
- Brushes and combs
- Clippers and scissors
The shampoo and conditioner segment will continue to dominate the pet grooming market during the forecast period and is expected to occupy more than 45% of the overall market share by 2020. Pet owners purchase pet shampoos and conditioners based on different requirements such as optimal skin and coat care, allergy prevention, preservation of natural oils, flea/tick control, anti-itch, odor control, and color enhancement. With more pet owners recognizing the need for healthier and safer product content, the demand for shampoos and conditioners that contain natural and organic ingredients is on the rise.
Geographical segmentation and analysis of the pet grooming market
- APAC
- Europe
- North America
- ROW
North America is the largest region in the pet grooming market and accounted for more than 39% of the overall market revenue during 2015. Much of the region’s growth is driven by an increase in pet ownership and the rise in spending per pet. Most pet owners in the region spend on grooming services and innovative and specialized premium products as they view pets as part of the family. With pet owners increasingly spending on specialty shampoos, holiday presents, and designer outfits for pets, the pet grooming market in the region will experience huge growth in the coming years.
Key questions answered in the report include
- What will the market size and the growth rate be in 2020?
- What are the key factors driving the global pet grooming market?
- What are the key market trends impacting the growth of the global pet grooming market?
- What are the challenges to market growth?
- Who are the key vendors in the global pet grooming market?
- What are the market opportunities and threats faced by the vendors in the global pet grooming market?
- Trending factors influencing the market shares of APAC, Europe, North America, and ROW.
- What are the key outcomes of the five forces analysis of the global pet grooming market?
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Table of Contents
PART 01: Executive summary
PART 02: Scope of the report
- Market overview
- Top-vendor offerings
PART 03: Market research methodology
- Research methodology
- Economic indicators
PART 04: Introduction
PART 05: Market landscape
- Market overview
- Market size and forecast
- Five forces analysis
PART 06: Market segmentation by product type
- Segmentation of global pet grooming market by product type
- Global pet shampoo and conditioner market
- Global pet brushes and combs market
- Global pet clippers and scissors market
- Global other pet grooming products market
PART 07: Geographical segmentation
- Global pet grooming market by geography 2015-2020
- Pet grooming market in North America
- Pet grooming market in Europe
- Pet grooming market in APAC
- Pet grooming market in ROW
PART 08: Key leading countries
PART 09: Market drivers
- Increase in pet ownership
- Increase in pet spending
PART 10: Impact of drivers
PART 11: Market challenges
- Threat from counterfeit products
- Pet allergies among caregivers
- Stagnancy of pet ownership in the US
PART 12: Impact of drivers and challenges
PART 13: Market trends
- Increase in demand for luxury pet services
- Growth of mobile pet groomers
- Organization of pet grooming shows
PART 14: Vendor landscape
- Competitor landscape
- Ancol Pet Products
- Beaphar
- Ferplast
- Rolf C Hagen
- Rosewood Pet Products
- The Hartz Mountain
- Other prominent vendors
PART 15: Explore Technavio
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases
DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts
REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape