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The toilet care market size is projected to increase by USD 2,316.59 million and the market size is estimated to grow at a CAGR of 5.69% between 2022 and 2027.Our report examines historic data from 2017 to 2021, besides analyzing the current market scenario.
Increasing awareness of the importance of clean toilets in health and hygiene is the key factor driving the growth of the global toilet care market. Unhygienic toilets breed germs and bacteria, which can be harmful to human health. These germs and germs easily spread to other parts of buildings and facilities. Salmonella, influenza viruses, and noroviruses are some of the most common bacteria found in toilets. Toilet care products help to remove odors, germs, dirt, and bacteria from toilets. Contains active ingredients that eliminate bacteria such as citric acid and chlorine bleach. Toilet care products contain wetting agents that reduce the surface tension of water and effectively remove dirt. Hence, raising awareness of toilet hygiene can grow the demand for toilet care products and boost the growth of the global toilet care market during the forecast period.
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The market share growth by the household segment will be significant during the forecast period. The household application segment of the global toilet care market focuses on products and solutions specifically designed for household use to clean, refresh, and maintain toilets. This segment includes a range of toilet care products and accessories that serve each household's needs. Toilet bowl cleaners are the most common and essential products in the household toilet care segment.
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The household segment was valued at USD 3,546.10 million in 2017 and continued to grow until 2021. Consumers are becoming increasingly aware of the importance of maintaining proper hygiene and cleanliness in their homes, including the toilets. The desire for a clean and hygienic environment has increased the demand for toilet care products in households. Busy lifestyles and time constraints have placed greater prominence on comfort and ease of use. Consumers want products that efficiently and effectively clean and refresh toilets with minimal effort. These factors are expected to boost the growth of the household segment of the global toilet care market during the forecast period.
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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Rapid urbanization and the expansion of both residential and commercial infrastructure are the key factors for the growth of toilet care products in this region. Many countries in the APAC region have experienced significant increases in disposable income and an increasing middle class. This raised purchasing power will increase consumer spending on personal care and household hygiene products, including toilet care products. Moreover, governments and organizations in APAC place more significance on health and public health, especially in densely populated areas. This initiative is driving efforts to improve toilet care product adoption and hygiene practices to minimize the spread of disease. Such factors are expected to grow the toilet care market in this region during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The toilet care market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Toilet Care Market Scope |
|
Report Coverage |
Details |
Page number |
165 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.69% |
Market growth 2023-2027 |
$ 2316.59 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
5.11 |
Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
Performing market contribution |
APAC at 49% |
Key countries |
US, China, Japan, Germany, and UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Bid Corp. Ltd., Bolton Group Srl, Church and Dwight Co. Inc., Dabur India Ltd., Dainihon Jochugiku Co. Ltd., Diversey Holdings Ltd., Future Consumer Ltd., Henkel AG and Co. KGaA, Jangra Chemicals Pvt. Ltd., Kao Corp., KIK Custom Products Inc., Kimberly Clark Corp., McBride Plc, Pental Ltd., Reckitt Benckiser Group Plc, The Procter and Gamble Co., Unilever PLC, Werner and Mertz GmbH, S.C. Johnson and Son Inc., and The Clorox Co. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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