Gift Card Market Size 2025-2029
The gift card market size is forecast to increase by USD 1331.3 billion at a CAGR of 15.4% between 2024 and 2029.
- The market is experiencing significant growth, driven primarily by the increasing popularity of e-commerce and the rise of open-loop gift cards. The e-commerce sector's expansion is fueling the demand for gift cards as a convenient and flexible payment method. Open-loop cards, which can be used multiple times and reloaded, are gaining traction due to their versatility and the ability to offer rewards and discounts to customers. However, the market is not without challenges. One major obstacle is the additional loss of money that occurs when gift cards are not redeemed or go unused.
- This issue can result in significant revenue losses for retailers and issuers. Another challenge is the potential for fraud and security risks associated with digital gift cards, which can undermine consumer trust and confidence in the market. Companies seeking to capitalize on the opportunities presented by the market must effectively manage these challenges by implementing robust security measures, optimizing redemption processes, and offering incentives to encourage timely use of gift cards. By staying abreast of these trends and addressing the challenges, businesses can position themselves to thrive in this dynamic and growing market.
What will be the Size of the Gift Card Market during the forecast period?
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1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Market Segmentation by Distribution Channel
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
- 2.3 Factors of disruption
- Overview on factors of disruption
- 2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
- 3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
- 3.2 Market characteristics
- Market characteristics analysis
4 Market Sizing
- 4.1 Market definition
- Offerings of companies included in the market definition
- 4.2 Market segment analysis
- 4.4 Market outlook: Forecast for 2024-2029
- Chart on Global - Market size and forecast 2024-2029 ($ billion)
- Data Table on Global - Market size and forecast 2024-2029 ($ billion)
- Chart on Global Market: Year-over-year growth 2024-2029 (%)
- Data Table on Global Market: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
- 5.1 Global Gift Card Market 2019 - 2023
- Historic Market Size - Data Table on Global Gift Card Market 2019 - 2023 ($ billion)
- 5.2 Type segment analysis 2019 - 2023
- Historic Market Size - Type Segment 2019 - 2023 ($ billion)
- 5.3 Distribution Channel segment analysis 2019 - 2023
- Historic Market Size - Distribution Channel Segment 2019 - 2023 ($ billion)
- 5.4 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
- 5.5 Country segment analysis 2019 - 2023
- Historic Market Size - Country Segment 2019 - 2023 ($ billion)
6 Qualitative Analysis
- 6.1 Impact of AI on Global Gift Card Market
7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
- 7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Type
- 8.1 Market segments
- Chart on Type - Market share (2024-2029) (%)
- Data Table on Type - Market share (2024-2029) (%)
- 8.2 Comparison by Type
- Chart on Comparison by Type
- Data Table on Comparison by Type
- 8.3 E-gifts cards - Market size and forecast (2024-2029)
- Chart on E-gifts cards - Market size and forecast (2024-2029) ($ billion)
- Data Table on E-gifts cards - Market size and forecast (2024-2029) ($ billion)
- Chart on E-gifts cards - Year-over-year growth (2024-2029) (%)
- Data Table on E-gifts cards - Year-over-year growth (2024-2029) (%)
- 8.4 Physical gift cards - Market size and forecast (2024-2029)
- Chart on Physical gift cards - Market size and forecast (2024-2029) ($ billion)
- Data Table on Physical gift cards - Market size and forecast (2024-2029) ($ billion)
- Chart on Physical gift cards - Year-over-year growth (2024-2029) (%)
- Data Table on Physical gift cards - Year-over-year growth (2024-2029) (%)
- 8.5 Market opportunity by Type
- Market opportunity by Type ($ billion)
- Data Table on Market opportunity by Type ($ billion)
9 Market Segmentation by Distribution Channel
- 9.1 Market segments
- Chart on Distribution Channel - Market share (2024-2029) (%)
- Data Table on Distribution Channel - Market share (2024-2029) (%)
- 9.2 Comparison by Distribution Channel
- Chart on Comparison by Distribution Channel
- Data Table on Comparison by Distribution Channel
- 9.3 Offline - Market size and forecast (2024-2029)
- Chart on Offline - Market size and forecast (2024-2029) ($ billion)
- Data Table on Offline - Market size and forecast (2024-2029) ($ billion)
- Chart on Offline - Year-over-year growth (2024-2029) (%)
- Data Table on Offline - Year-over-year growth (2024-2029) (%)
- 9.4 Online - Market size and forecast (2024-2029)
- Chart on Online - Market size and forecast (2024-2029) ($ billion)
- Data Table on Online - Market size and forecast (2024-2029) ($ billion)
- Chart on Online - Year-over-year growth (2024-2029) (%)
- Data Table on Online - Year-over-year growth (2024-2029) (%)
- 9.5 Market opportunity by Distribution Channel
- Market opportunity by Distribution Channel ($ billion)
- Data Table on Market opportunity by Distribution Channel ($ billion)
10 Market Segmentation by Card Type
- 10.1 Market segments
- Chart on Card Type - Market share (2024-2029) (%)
- Data Table on Card Type - Market share (2024-2029) (%)
- 10.2 Comparison by Card Type
- Chart on Comparison by Card Type
- Data Table on Comparison by Card Type
- 10.3 Closed-loop Card - Market size and forecast (2024-2029)
- Chart on Closed-loop Card - Market size and forecast (2024-2029) ($ billion)
- Data Table on Closed-loop Card - Market size and forecast (2024-2029) ($ billion)
- Chart on Closed-loop Card - Year-over-year growth (2024-2029) (%)
- Data Table on Closed-loop Card - Year-over-year growth (2024-2029) (%)
- 10.4 Open-loop Card - Market size and forecast (2024-2029)
- Chart on Open-loop Card - Market size and forecast (2024-2029) ($ billion)
- Data Table on Open-loop Card - Market size and forecast (2024-2029) ($ billion)
- Chart on Open-loop Card - Year-over-year growth (2024-2029) (%)
- Data Table on Open-loop Card - Year-over-year growth (2024-2029) (%)
- 10.5 Market opportunity by Card Type
- Market opportunity by Card Type ($ billion)
- Data Table on Market opportunity by Card Type ($ billion)
11 Market Segmentation by End-User
- 11.1 Market segments
- Chart on End-User - Market share (2024-2029) (%)
- Data Table on End-User - Market share (2024-2029) (%)
- 11.2 Comparison by End-User
- Chart on Comparison by End-User
- Data Table on Comparison by End-User
- 11.3 Individuals - Market size and forecast (2024-2029)
- Chart on Individuals - Market size and forecast (2024-2029) ($ billion)
- Data Table on Individuals - Market size and forecast (2024-2029) ($ billion)
- Chart on Individuals - Year-over-year growth (2024-2029) (%)
- Data Table on Individuals - Year-over-year growth (2024-2029) (%)
- 11.4 Corporates - Market size and forecast (2024-2029)
- Chart on Corporates - Market size and forecast (2024-2029) ($ billion)
- Data Table on Corporates - Market size and forecast (2024-2029) ($ billion)
- Chart on Corporates - Year-over-year growth (2024-2029) (%)
- Data Table on Corporates - Year-over-year growth (2024-2029) (%)
- 11.5 Market opportunity by End-User
- Market opportunity by End-User ($ billion)
- Data Table on Market opportunity by End-User ($ billion)
12 Market Segmentation by Application
- 12.1 Market segments
- Chart on Application - Market share (2024-2029) (%)
- Data Table on Application - Market share (2024-2029) (%)
- 12.2 Comparison by Application
- Chart on Comparison by Application
- Data Table on Comparison by Application
- 12.3 Retail - Market size and forecast (2024-2029)
- Chart on Retail - Market size and forecast (2024-2029) ($ billion)
- Data Table on Retail - Market size and forecast (2024-2029) ($ billion)
- Chart on Retail - Year-over-year growth (2024-2029) (%)
- Data Table on Retail - Year-over-year growth (2024-2029) (%)
- 12.4 Dining - Market size and forecast (2024-2029)
- Chart on Dining - Market size and forecast (2024-2029) ($ billion)
- Data Table on Dining - Market size and forecast (2024-2029) ($ billion)
- Chart on Dining - Year-over-year growth (2024-2029) (%)
- Data Table on Dining - Year-over-year growth (2024-2029) (%)
- 12.5 Entertainment - Market size and forecast (2024-2029)
- Chart on Entertainment - Market size and forecast (2024-2029) ($ billion)
- Data Table on Entertainment - Market size and forecast (2024-2029) ($ billion)
- Chart on Entertainment - Year-over-year growth (2024-2029) (%)
- Data Table on Entertainment - Year-over-year growth (2024-2029) (%)
- 12.6 Market opportunity by Application
- Market opportunity by Application ($ billion)
- Data Table on Market opportunity by Application ($ billion)
13 Customer Landscape
- 13.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
14 Geographic Landscape
- 14.1 Geographic segmentation
- Chart on Market share by geography 2024-2029 (%)
- Data Table on Market share by geography 2024-2029 (%)
- 14.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
- 14.3 North America - Market size and forecast 2024-2029
- Chart on North America - Market size and forecast 2024-2029 ($ billion)
- Data Table on North America - Market size and forecast 2024-2029 ($ billion)
- Chart on North America - Year-over-year growth 2024-2029 (%)
- Data Table on North America - Year-over-year growth 2024-2029 (%)
- 14.4 Europe - Market size and forecast 2024-2029
- Chart on Europe - Market size and forecast 2024-2029 ($ billion)
- Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
- Chart on Europe - Year-over-year growth 2024-2029 (%)
- Data Table on Europe - Year-over-year growth 2024-2029 (%)
- 14.5 APAC - Market size and forecast 2024-2029
- Chart on APAC - Market size and forecast 2024-2029 ($ billion)
- Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
- Chart on APAC - Year-over-year growth 2024-2029 (%)
- Data Table on APAC - Year-over-year growth 2024-2029 (%)
- 14.6 Middle East and Africa - Market size and forecast 2024-2029
- Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
- Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
- Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- 14.7 South America - Market size and forecast 2024-2029
- Chart on South America - Market size and forecast 2024-2029 ($ billion)
- Data Table on South America - Market size and forecast 2024-2029 ($ billion)
- Chart on South America - Year-over-year growth 2024-2029 (%)
- Data Table on South America - Year-over-year growth 2024-2029 (%)
- 14.8 US - Market size and forecast 2024-2029
- Chart on US - Market size and forecast 2024-2029 ($ billion)
- Data Table on US - Market size and forecast 2024-2029 ($ billion)
- Chart on US - Year-over-year growth 2024-2029 (%)
- Data Table on US - Year-over-year growth 2024-2029 (%)
- 14.9 UK - Market size and forecast 2024-2029
- Chart on UK - Market size and forecast 2024-2029 ($ billion)
- Data Table on UK - Market size and forecast 2024-2029 ($ billion)
- Chart on UK - Year-over-year growth 2024-2029 (%)
- Data Table on UK - Year-over-year growth 2024-2029 (%)
- 14.10 Germany - Market size and forecast 2024-2029
- Chart on Germany - Market size and forecast 2024-2029 ($ billion)
- Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
- Chart on Germany - Year-over-year growth 2024-2029 (%)
- Data Table on Germany - Year-over-year growth 2024-2029 (%)
- 14.11 Australia - Market size and forecast 2024-2029
- Chart on Australia - Market size and forecast 2024-2029 ($ billion)
- Data Table on Australia - Market size and forecast 2024-2029 ($ billion)
- Chart on Australia - Year-over-year growth 2024-2029 (%)
- Data Table on Australia - Year-over-year growth 2024-2029 (%)
- 14.12 Japan - Market size and forecast 2024-2029
- Chart on Japan - Market size and forecast 2024-2029 ($ billion)
- Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
- Chart on Japan - Year-over-year growth 2024-2029 (%)
- Data Table on Japan - Year-over-year growth 2024-2029 (%)
- 14.13 France - Market size and forecast 2024-2029
- Chart on France - Market size and forecast 2024-2029 ($ billion)
- Data Table on France - Market size and forecast 2024-2029 ($ billion)
- Chart on France - Year-over-year growth 2024-2029 (%)
- Data Table on France - Year-over-year growth 2024-2029 (%)
- 14.14 Canada - Market size and forecast 2024-2029
- Chart on Canada - Market size and forecast 2024-2029 ($ billion)
- Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
- Chart on Canada - Year-over-year growth 2024-2029 (%)
- Data Table on Canada - Year-over-year growth 2024-2029 (%)
- 14.15 China - Market size and forecast 2024-2029
- Chart on China - Market size and forecast 2024-2029 ($ billion)
- Data Table on China - Market size and forecast 2024-2029 ($ billion)
- Chart on China - Year-over-year growth 2024-2029 (%)
- Data Table on China - Year-over-year growth 2024-2029 (%)
- 14.16 Saudi Arabia - Market size and forecast 2024-2029
- Chart on Saudi Arabia - Market size and forecast 2024-2029 ($ billion)
- Data Table on Saudi Arabia - Market size and forecast 2024-2029 ($ billion)
- Chart on Saudi Arabia - Year-over-year growth 2024-2029 (%)
- Data Table on Saudi Arabia - Year-over-year growth 2024-2029 (%)
- 14.17 Brazil - Market size and forecast 2024-2029
- Chart on Brazil - Market size and forecast 2024-2029 ($ billion)
- Data Table on Brazil - Market size and forecast 2024-2029 ($ billion)
- Chart on Brazil - Year-over-year growth 2024-2029 (%)
- Data Table on Brazil - Year-over-year growth 2024-2029 (%)
- 14.18 Market opportunity by geography
- Market opportunity by geography ($ billion)
- Data Tables on Market opportunity by geography ($ billion)
- 14.19 India - Market size and forecast (2024-2029)
- Chart on India - Market size and forecast (2024-2029) ($ billion)
- Data Table on India - Market size and forecast (2024-2029) ($ billion)
- Chart on India - Year-over-year growth (2024-2029) (%)
- Data Table on India - Year-over-year growth (2024-2029) (%)
- 14.20 South Korea - Market size and forecast (2024-2029)
- Chart on South Korea - Market size and forecast (2024-2029) ($ billion)
- Data Table on South Korea - Market size and forecast (2024-2029) ($ billion)
- Chart on South Korea - Year-over-year growth (2024-2029) (%)
- Data Table on South Korea - Year-over-year growth (2024-2029) (%)
- 14.21 Italy - Market size and forecast (2024-2029)
- Chart on Italy - Market size and forecast (2024-2029) ($ billion)
- Data Table on Italy - Market size and forecast (2024-2029) ($ billion)
- Chart on Italy - Year-over-year growth (2024-2029) (%)
- Data Table on Italy - Year-over-year growth (2024-2029) (%)
- 14.22 UAE - Market size and forecast (2024-2029)
- Chart on UAE - Market size and forecast (2024-2029) ($ billion)
- Data Table on UAE - Market size and forecast (2024-2029) ($ billion)
- Chart on UAE - Year-over-year growth (2024-2029) (%)
- Data Table on UAE - Year-over-year growth (2024-2029) (%)
- 14.23 Spain - Market size and forecast (2024-2029)
- Chart on Spain - Market size and forecast (2024-2029) ($ billion)
- Data Table on Spain - Market size and forecast (2024-2029) ($ billion)
- Chart on Spain - Year-over-year growth (2024-2029) (%)
- Data Table on Spain - Year-over-year growth (2024-2029) (%)
- 14.24 Rest of World (ROW) - Market size and forecast (2024-2029)
- Chart on Rest of World (ROW) - Market size and forecast (2024-2029) ($ billion)
- Data Table on Rest of World (ROW) - Market size and forecast (2024-2029) ($ billion)
- Chart on Rest of World (ROW) - Year-over-year growth (2024-2029) (%)
- Data Table on Rest of World (ROW) - Year-over-year growth (2024-2029) (%)
15 Drivers, Challenges, and Opportunity/Restraints
- 15.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
- 15.4 Market opportunities/restraints
16 Competitive Landscape
- 16.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 16.3 Landscape disruption
- Overview on factors of disruption
- 16.4 Industry risks
- Impact of key risks on business
17 Competitive Analysis
- 17.2 Company ranking index
- 17.3 Market positioning of companies
- Matrix on companies position and classification
- 17.4 Alighieri
- Alighieri - Overview
- Alighieri - Product / Service
- Alighieri - Key offerings
- SWOT
- 17.5 Blackhawk Network Holdings Inc.
- Blackhawk Network Holdings Inc. - Overview
- Blackhawk Network Holdings Inc. - Product / Service
- Blackhawk Network Holdings Inc. - Key offerings
- SWOT
- 17.6 Card USA Inc
- Card USA Inc - Overview
- Card USA Inc - Product / Service
- Card USA Inc - Key offerings
- SWOT
- 17.7 Duracard Plastic Cards
- Duracard Plastic Cards - Overview
- Duracard Plastic Cards - Product / Service
- Duracard Plastic Cards - Key offerings
- SWOT
- 17.8 Fidelity National Information Services Inc.
- Fidelity National Information Services Inc. - Overview
- Fidelity National Information Services Inc. - Business segments
- Fidelity National Information Services Inc. - Key news
- Fidelity National Information Services Inc. - Key offerings
- Fidelity National Information Services Inc. - Segment focus
- SWOT
- 17.9 Fiserv Inc.
- Fiserv Inc. - Overview
- Fiserv Inc. - Business segments
- Fiserv Inc. - Key news
- Fiserv Inc. - Key offerings
- Fiserv Inc. - Segment focus
- SWOT
- 17.10 FleetCor Technologies Inc.
- FleetCor Technologies Inc. - Overview
- FleetCor Technologies Inc. - Business segments
- FleetCor Technologies Inc. - Key offerings
- FleetCor Technologies Inc. - Segment focus
- SWOT
- 17.11 Givex Corp.
- Givex Corp. - Overview
- Givex Corp. - Product / Service
- Givex Corp. - Key offerings
- SWOT
- 17.12 InComm Payments
- InComm Payments - Overview
- InComm Payments - Product / Service
- InComm Payments - Key offerings
- SWOT
- 17.13 JIFITI PRODUCTS
- JIFITI PRODUCTS - Overview
- JIFITI PRODUCTS - Product / Service
- JIFITI PRODUCTS - Key offerings
- SWOT
- 17.14 Kindcard Inc.
- Kindcard Inc. - Overview
- Kindcard Inc. - Product / Service
- Kindcard Inc. - Key offerings
- SWOT
- 17.15 PineLabs Pvt. Ltd.
- PineLabs Pvt. Ltd. - Overview
- PineLabs Pvt. Ltd. - Product / Service
- PineLabs Pvt. Ltd. - Key offerings
- SWOT
- 17.16 Plastek Card Solutions Inc.
- Plastek Card Solutions Inc. - Overview
- Plastek Card Solutions Inc. - Product / Service
- Plastek Card Solutions Inc. - Key offerings
- SWOT
- 17.17 Square Inc.
- Square Inc. - Overview
- Square Inc. - Business segments
- Square Inc. - Key offerings
- Square Inc. - Segment focus
- SWOT
- 17.18 Tele Pak Inc.
- Tele Pak Inc. - Overview
- Tele Pak Inc. - Product / Service
- Tele Pak Inc. - Key offerings
- SWOT
18 Appendix
- 18.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 18.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 18.4 Research methodology
- 18.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 18.9 360 degree market analysis
- 360 degree market analysis
- 18.10 List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases
DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts
REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape
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