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The electric massager market size is forecast to increase by USD 10.84 billion, at a CAGR of 9.45% between 2023 and 2028. Market growth hinges on several critical factors such as the increasing prevalence of stress-related cases worldwide, heightened demand for personal privacy, and growing awareness of the benefits of massage therapy. These elements collectively drive expansion within the wellness and healthcare sectors. The rising incidence of stress-related conditions underscores the need for effective stress management solutions, driving demand for therapeutic services such as massage therapy. Additionally, there is a growing preference for personal privacy in healthcare and wellness settings, influencing consumer choices and service delivery models. Moreover, increasing awareness of the therapeutic benefits of massage, including stress reduction, pain relief, and improved circulation fuels market growth by expanding the customer base and enhancing service utilization. These trends highlight opportunities for innovation in therapeutic practices and service delivery models that prioritize privacy and efficacy. As the market evolves, strategic investments in wellness solutions and consumer education will be pivotal in sustaining growth and meeting evolving market demands effectively. The report provides market size, historical data spanning from 2018 - 2022, and future projections, all presented in terms of value in USD billion for each of the mentioned segments.
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The Electric Massager market has seen significant growth driven by increasing interest in health activities and personal care expenditures among middle class households. These devices, utilizing geared motor mechanisms and vibration motors, offer hands-on techniques for muscle relaxation and other therapeutic benefits such as lowering blood pressure and enhancing sleep. They cater to a diverse demographic, including millennials focused on physical wellbeing and self-care, aligning with the generational trend towards holistic wellness. Major players in the beauty devices market and multinational brands have expanded their offerings in this sector, leveraging social media users and web-based retail stores to reach a broader audience. The market's growth is bolstered by the convenience of online retail platform, which provide access to a variety of electric massagers tailored to different preferences and needs, thereby driving innovation and improving consumer access to these beneficial devices. Alternative health practices, such as those offered in spa parlors, have been linked to lower blood pressure, enhanced sleep quality, and potential weight loss, showcasing their diverse health benefits.
The rising stress-related cases globally is a major factor driving market growth. Workload, economic conditions, peer pressure, and socio-cultural norms cause stress in people. Untreated stress can sometimes lead to anxiety, irritability, anger, lack of motivation or concentration, anxiety, body aches, sadness, and depression. These factors can have a major impact on a person's health, weakening the immune system and exhausting the entire body both physically and mentally. Electric massage devices help improve the functioning of the immune and nervous systems, reduce nerve irritation, and improve blood circulation.
Further, high levels of chronic stress can cause problems with muscle tension and contraction, which puts uneven pressure on the bones, leading to subluxations. The use of such massage devices helps relieve muscle tension and reduce pain in affected areas of the body. Such therapeutic benefits without the use of drugs will inevitably increase the demand for these devices in the coming years.
The monetary growth among consumers is an emerging trend that will support market growth. There is a worldwide increase in disposable income in rapidly developing economies such as India. Additionally, the disposable income of people in developed countries like the US is also increasing. According to observations, most high-income US consumers receive a massage at least 1-5 times a month, either to treat chronic pain or injury-related problems or simply to relax. This trend is also being adopted by consumers living in APAC countries.
Moreover, the economic opportunities of cities have caused the migration of people from rural areas to cities, which further increases the consumer base of goods suppliers. This brings with it a change in lifestyle and an increase in spending, making it easier for men and women to buy products like electric massagers from online and retail players. Another major market driver is increasing awareness among people in urban areas about the benefits of using such products. Therefore, these benefits will boost the global market during the forecast period.
The low penetration in emerging economies is a major challenge impeding market growth. The penetration of electric massage devices is low in South America, Africa, and APAC countries. Nowadays, electric massagers are used by many households in the US, but internet penetration rates are still low in developing countries such as Brazil, India, and Nigeria. This is mainly due to a lack of awareness, affordability, and reluctance to use such products. The low GDP of these countries limits the use of these products. That is why people still prefer to use traditional massage methods when needed.
Additionally, the lack of proper infrastructure affects the growth of the market, especially in developing countries. Despite being very useful, lack of skilled and educated workforce, inadequate facilities, accessibility, lack of investment-friendly policies, bureaucratic hurdles, and lack of international accreditation hinder their use, resulting in low assimilation. These factors will hinder the growth of the global market during the forecast period.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Beurer GmbH- The company offers electric massagers such as infrared massagers, tapping massagers, and mini massagers.
The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market share growth by the massage chairs segment will be significant during the forecast period. Such products are designed for convenience and comfort to enjoy massaging. These massagers are used commercially by massage parlours, physical therapists, and clinics, owing to their ease of use. It is also popular in the residential sector as the user can use the product in the comfort of his/her home.
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The massage chairs segment accounted for USD 3.00 billion in 2018. In addition, the increasing interest in healthcare and beauty in countries such as the US and the UK has led to an emphasis on self-help and alternative health practices as alternatives to medicines. Furthermore, due to an increase in demand, rapid product innovations have also taken place. Online retailing will help vendors to expand their geographical presence, thus boosting market sales. Such factors are expected to drive the growth of the chair massager market during the forecast period.
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Europe is estimated to contribute 38% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The growth of the electric massager market in North America has increased significantly. Canada and Mexico are the second and third-largest electric massager markets in North America. Factors such as rapid urbanization, economic stability associated with rising disposable income, an ageing population, increasing health benefits of massagers, increasing availability of massagers through online distribution channels, and the presence of prominent vendors are the major factors driving the growth of the electric massager market in North America.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion " for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
Electric Head Scalp Massager Market Electric Head Scalp Massager Market Analysis North America, Europe, APAC, Middle East and Africa, South America - US, China, Germany, Italy, Canada - Size and Forecast
Luxury Massage Chair Market Luxury Massage Chair Market Analysis Europe, North America, APAC, South America, Middle East and Africa - US, Germany, UK, China, Italy - Size and Forecast
Massage Equipment Market Global Massage Equipment Market by Product, End-user, Type, and Geography - Forecast and Analysis
The Electric Massager market is witnessing robust growth driven by advancements in advanced technology and miniaturization of electronic devices, resulting in a wide array of battery-operated and cordless options. These portable and compact devices cater to diverse needs such as muscle soreness relief and relaxation therapy for both work and sports activities. They offer percussive treatment and vibration therapy, aiding athletes and individuals in recovery and pain management. Innovations like smart devices with features such as motion control and smart temperature regulation enhance user experience. The market includes massage guns, electric massage chairs, and handheld massagers, available through e-commerce sites and online retail platforms. This accessibility expands their reach to health-conscious consumers seeking convenience and efficacy in physical wellness solutions. Key players capitalize on the rising demand in commercial segments like spas, hotels, and salons, while also addressing environmental concerns with energy-efficient and environmentally friendly designs compliant with environmental regulations.
Market Scope |
|
Report Coverage |
Details |
Page number |
172 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 9.45% |
Market growth 2024-2028 |
USD 10.84 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
8.42 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
Europe at 38% |
Key countries |
US, Germany, France, Japan, and China |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Beurer GmbH, Casada International GmbH, Compass Health Brands, Deemark Healthcare Pvt. Ltd, Fysiomed NV, Hi-Dow International Inc., Homedics USA, JSB Wellness, Luraco Technologies, medisana GmbH, Mettler Electronics Corp., OMRON Corp., Panasonic Holdings Corp., Prospera Corp., RoboTouch, Shenzhen XFT Medical Ltd., Thumper Massager Inc., Vision Sky Shop, WelbuTech Co. Ltd., and Zynex Inc. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the market forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by End-user
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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