Enjoy complimentary customisation on priority with our Enterprise License!
Technavio’s market research analyst predicts the global feminine wipes market to grow moderately at a CAGR of approximately 4% during the forecast period. Increased awareness, brought about by the advent of new marketing strategies, and the rising consumer inclination to experiment with new products have bolstered the prospects for growth in this market. Moreover, the availability of different product variants in easy to carry packaging has prompted women to purchase such products.
The use of feminine wipes can result in significant side effects among consumers. The colorants used in feminine wipes can cause irritation and may also increase the chances of infections. However, the market for feminine wipes is slowly gaining traction due to the growing awareness and availability of such products.
The global feminine wipes market was dominated by the supermarket and departmental stores segment, which accounted for a market share of approximately 22% in 2015. Due to their large shelf space, the availability and visibility of products are comparatively higher. Also, the availability of a vast array of products in such stores will result in this market segment’s high growth during the forecast period.
In this market research, analysts have estimated the APAC region to be the largest market for feminine wipes during the forecast period. In this region, the presence of a large population of targeted end users with rising disposable income will aid in the growth of this market until 2020. Additionally, the availability of numerous private label products will significantly contribute towards this region’s market revenue as most women perceive private labels to be of good quality. The market for feminine wipes in this region is envisaged to surpass USD 300 million by 2020.
The global feminine wipes market is competitive due to the presence of numerous vendors that focus on merchandising to augment product sales. The vendors in this market compete on the basis of product differentiation, line extensions, and pricing. To survive and succeed in this market, the vendors have to expand their businesses in emerging countries as it will help them to aggrandize product sales.
The leading vendors in the market are -
Other prominent vendors in the market include Edana, Natracare, Healthy hoohoo, Lactacyd, Laclede, Nature certified, and VWash.
Technavio also offers customization on reports based on specific client requirement.
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: Market landscape
PART 06: Market segmentation by distribution channels
PART 07: Geographical segmentation
PART 08: Market drivers
PART 09: Impact of drivers
PART 10: Market challenges
PART 11: Impact of drivers and challenges
PART 12: Market trends
PART 13: Vendor landscape
PART 14: Key vendor analysis
PART 15: Appendix
PART 16: Explore Technavio
Get the report (PDF) sent to your email within minutes.
Get lifetime access to our
Technavio Insights
Quick Report Overview:
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.