Global Tampons Market 2016-2020

  • Published: Dec 2016
  • Pages: 86
  • SKU: IRTNTR11112

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This market research study on tampons market identifies Procter & Gamble, Unicharm, Johnson & Johnson, Kimberly-Clark, Svenska Cellulosa Aktiebolaget, and Edgewell Personal Care Company as the leading players in the market. A comprehensive analysis of the tampons market is also presented by the product type (branded tampons and private-label tampons), distribution channel (retail channel and online channel), and geography (the Americas, APAC, and EMEA).

Overview of the global tampons market

The global tampons market is anticipated to grow at a steady rate and will post a CAGR of close to 6% during the forecast period. Rising product innovations in the health and hygiene sector will drive the growth prospects for the global tampons market in the forthcoming years. For instance, in April 2015, Procter & Gamble launched Tampax Pocket Pearl, a new pocket-sized tampon with superior protection and comfort level that is likely to gain popularity among consumers. Also, the pilot programs conducted by various companies increase the awareness among the consumers regarding their products available in the market. For instance, in March 2016, Procter & Gamble launched a pilot program across 25 schools in the US, through which the company provided free tampons and pads to middle and high school students. Furthermore, the demand for tampons is increasing due to the advantages associated with its usage over other feminine care products such as sanitary pads and panty liners during menstruation.

Based on the tampons market overview, in terms of geography, the Americas accounted for the maximum market share during 2015 and will continue to dominate the market until the end of 2020. One of the major factors responsible for the market’s growth in the region is the high revenue generation capacity of the market in the US. The market in this region witnesses strong growth due to the high penetration of tampons, especially organic and natural tampons. Another major factor that drives the market’s growth in the region is the early puberty rate in girls.

Competitive landscape and key vendors

The global tampons market is highly diversified and competitive due to the presence of a large number of international and regional players. To gain an edge in the market, these vendors are strategizing by entering into M&A and partnerships. Also, these vendors compete on various factors such as price, availability, brand, and variety to gain a competitive edge. Accoridng to the tampons market anaysis, the growth of players in the market is also dependent on government support, market conditions, and industry development.

Key vendors in this market are -

  • Procter & Gamble
  • Unicharm
  • Johnson & Johnson
  • Kimberly-Clark
  • Svenska Cellulosa Aktiebolaget
  • Edgewell Personal Care Company

Other prominent vendors in the market include Bella, Bodywise, First Quality Enterprises, Lil-Lets, Masmi, Moxie, Ontex, Pee Buddy, Seventh Generation, and Xinxiang Health Products.

Segmentation by product type and analysis of the tampons market

  • Branded tampons
  • Private-label tampons

In 2015, the branded tampons segment accounted for the maximum market share during 2015 and will continue to dominate the market during the forecast period. One of the major factors that drive the market segment’s growth is the increasing consumer preference for the branded tampons because they are manufactured and marketed by reputed vendors in the market.

Segmentation by distribution channel and analysis of the tampons market

  • Retail channel
  • Online channel

The retail channel segment accounted for the maximum market share during 2015 and will continue to dominate the market in the coming years. Some of the major factors leading to the growth of retail stores include the favorable investment climate in the developing regions such as APAC and Latin America, an increase in urbanization, the growth of the middle-class population, and the rising number of employed women. This will have a positive impact on the tampons market size.

Key questions answered in the report include

  • What will the tampons market size and growth rate be in 2020?
  • What are the key factors driving the global tampons market?
  • What are the key market trends impacting the growth of the global tampons market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global tampons market?
  • What are the market opportunities and threats faced by the vendors in the global tampons market?
  • What are the trending factors influencing the market shares of the Americas, APAC, and EMEA?
  • What are the key outcomes of the five forces analysis of the global tampons market?


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Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Vendor analysis
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights
  • Market scenario

PART 05: Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 06: Market segmentation by product type

  • Market overview
  • Global branded tampons market
  • Global private-label tampons market

PART 07: Market segmentation by distribution channel

  • Market overview
  • Global tampons market by retail channel
  • Global tampons market by online channel

PART 08: Geographical segmentation

  • Market overview
  • Tampons market in Americas
  • Tampons market in EMEA
  • Tampons market in APAC

PART 09: Market drivers

PART 10: Impact of drivers

PART 11: Market challenges

PART 12: Impact of drivers and challenges

PART 13: Market trends

PART 14: Vendor landscape

  • Competitive scenario
  • Market share of vendors in global tampons market 2015

PART 15: Key vendor analysis

  • Geographic presence: Key vendor analysis
  • Procter & Gamble
  • Unicharm
  • Johnson & Johnson
  • Kimberly-Clark
  • Svenska Cellulosa Aktiebolaget
  • Edgewell Personal Care Company
  • Other prominent vendors

PART 16: Appendix

  • List of abbreviations

PART 17: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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