Global Handheld Label Printer Market 2015-2019

  • Published: Dec 2015
  • Pages: 61
  • SKU: IRTNTR7673

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This market research report presents a detailed segmentation of the global handheld label printer market by key regions such as APAC, Europe, North America, and ROW. The key vendors analyzed in this report are 3M, Brother, DYMO, and Epson.

Market analysis of handheld label printer

Technavio’s market research analyst predicts the global handheld label printer market to grow at a CAGR of 7% during the forecast period. The need for proximal and immediate access to label printers by the mobile workforce, globally, is driving the growth of this market. Handheld label printers are lightweight and can work without being connected to a computer, providing the much-needed flexibility to a whole host of professionals such as florists, retail supervisors, and caterers.

The customization provided by vendors to specific industry segments is anticipated to boost the market growth during the forecast period. Certain end-user segments may require more sturdy labels to tag products or warrant the use of certain features more than the others while others need primary labels with standard symbols and alphabet. For instance, Brother, a key vendor, has introduced the PT-E550WVP printer that allows electricians to print labels that are compliant with the identification requirements of the wiring regulations. The labels have strong weather resistant capabilities, are durable against friction, water, and chemicals.

Geographical segmentation and analysis of the handheld label printer market

  • APAC
  • Europe
  • North America
  • ROW

APAC accounted for the largest market share of around 34% during 2014. The report predicts the region to retain its market leadership and reach a market value of USD 1,495 by the end of 2019. The digitalization of industries, a result of the economic growth in this region is driving the market growth.

Competitive landscape and key vendors

The global handheld label printer market is concentrated with the presence of a limited number of players. With the international vendors increasing their footprint in the market with their massive infrastructure and reach, regional vendors find it increasingly difficult to compete in terms of quality and technology. The report anticipates the competitive environment in this market to intensify further with an increase in product/service extensions, and technological innovations. Many international players are expected to expand their presence worldwide through acquisitions during the forecast period.

The top four vendors in the market are –

  • 3M
  • Brother
  • DYMO
  • Epson

Other vendors in the market include Argos, Brady, Graphic Products, Maplin Electronics, MTC Bio, Office Depot, and Staples.

Key questions answered in the report include

  • What will the handheld label printer market size and the growth rate be in 2019?
  • What are the key factors driving the global handheld label printer market?
  • What are the key handheld label printer market trends impacting the growth of the market?
  • What are the challenges to market growth?
  • Who are the key vendors in the handheld label printer market?
  • What are the market opportunities and threats faced by the vendors in the handheld label printer market?
  • Trending factors influencing the market shares of APAC, Europe, North America, and ROW?
  • What are the key outcomes of the five forces analysis of the global handheld label printer market?

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Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of  the report

  • Market overview
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Global portable printer market
  • Global label printer market
  • Global handheld label printer market
  • Five forces analysis

PART 06: Geographical segmentation

  • Global handheld label printer market by geography
  • Handheld label printer market in APAC
  • Handheld label printer market in Europe
  • Handheld label printer market in North America
  • Handheld label printer market in ROW

PART 07: Market drivers

  • Key market drivers

PART 08: Impact of drivers

PART 09: Market challenges

PART 10: Impact of drivers and challenges

PART 11: Market trends

  • Key emerging market trends

PART 12: Vendor landscape

  • Competitive scenario
  • Market vendor analysis 2014
  • Other prominent vendors

PART 13: Other prominent vendors

PART 14: Key vendor analysis

  • 3M
  • Brother
  • DYMO
  • Seiko Epson

PART 15: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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