1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by Product
- Executive Summary - Chart on Market Segmentation by Distribution Channel
- Executive Summary - Chart on Market Segmentation by Flavor
- Executive Summary - Chart on Market Segmentation by End-user
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
- 2.3 Factors of disruption
- Overview on factors of disruption
- 2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
- 3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
- 3.2 Market characteristics
- Market characteristics analysis
4 Market Sizing
- 4.1 Market definition
- Offerings of companies included in the market definition
- 4.2 Market segment analysis
- 4.4 Market outlook: Forecast for 2024-2029
- Chart on Global - Market size and forecast 2024-2029 ($ million)
- Data Table on Global - Market size and forecast 2024-2029 ($ million)
- Chart on Global Market: Year-over-year growth 2024-2029 (%)
- Data Table on Global Market: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
- 5.1 Global Heat-Not-Burn Tobacco Products Market 2019 - 2023
- Historic Market Size - Data Table on Global Heat-Not-Burn Tobacco Products Market 2019 - 2023 ($ million)
- 5.2 Product segment analysis 2019 - 2023
- Historic Market Size - Product Segment 2019 - 2023 ($ million)
- 5.3 Distribution Channel segment analysis 2019 - 2023
- Historic Market Size - Distribution Channel Segment 2019 - 2023 ($ million)
- 5.4 Flavor segment analysis 2019 - 2023
- Historic Market Size - Flavor Segment 2019 - 2023 ($ million)
- 5.5 End-user segment analysis 2019 - 2023
- Historic Market Size - End-user Segment 2019 - 2023 ($ million)
- 5.6 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ million)
- 5.7 Country segment analysis 2019 - 2023
- Historic Market Size - Country Segment 2019 - 2023 ($ million)
6 Qualitative Analysis
- 6.1 Impact of AI on the Global Heat-Not-Burn Tobacco Products Market
7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
- 7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Product
- 8.1 Market segments
- Chart on Product - Market share (2024-2029) (%)
- Data Table on Product - Market share (2024-2029) (%)
- 8.2 Comparison by Product
- Chart on Comparison by Product
- Data Table on Comparison by Product
- 8.3 Devices - Market size and forecast (2024-2029)
- Chart on Devices - Market size and forecast (2024-2029) ($ million)
- Data Table on Devices - Market size and forecast (2024-2029) ($ million)
- Chart on Devices - Year-over-year growth (2024-2029) (%)
- Data Table on Devices - Year-over-year growth (2024-2029) (%)
- 8.4 Capsules - Market size and forecast (2024-2029)
- Chart on Capsules - Market size and forecast (2024-2029) ($ million)
- Data Table on Capsules - Market size and forecast (2024-2029) ($ million)
- Chart on Capsules - Year-over-year growth (2024-2029) (%)
- Data Table on Capsules - Year-over-year growth (2024-2029) (%)
- 8.5 Vaporizers - Market size and forecast (2024-2029)
- Chart on Vaporizers - Market size and forecast (2024-2029) ($ million)
- Data Table on Vaporizers - Market size and forecast (2024-2029) ($ million)
- Chart on Vaporizers - Year-over-year growth (2024-2029) (%)
- Data Table on Vaporizers - Year-over-year growth (2024-2029) (%)
- 8.6 Market opportunity by Product
- Market opportunity by Product ($ million)
- Data Table on Market opportunity by Product ($ million)
9 Market Segmentation by Distribution Channel
- 9.1 Market segments
- Chart on Distribution Channel - Market share (2024-2029) (%)
- Data Table on Distribution Channel - Market share (2024-2029) (%)
- 9.2 Comparison by Distribution Channel
- Chart on Comparison by Distribution Channel
- Data Table on Comparison by Distribution Channel
- 9.3 Offline - Market size and forecast (2024-2029)
- Chart on Offline - Market size and forecast (2024-2029) ($ million)
- Data Table on Offline - Market size and forecast (2024-2029) ($ million)
- Chart on Offline - Year-over-year growth (2024-2029) (%)
- Data Table on Offline - Year-over-year growth (2024-2029) (%)
- 9.4 Online - Market size and forecast (2024-2029)
- Chart on Online - Market size and forecast (2024-2029) ($ million)
- Data Table on Online - Market size and forecast (2024-2029) ($ million)
- Chart on Online - Year-over-year growth (2024-2029) (%)
- Data Table on Online - Year-over-year growth (2024-2029) (%)
- 9.5 Market opportunity by Distribution Channel
- Market opportunity by Distribution Channel ($ million)
- Data Table on Market opportunity by Distribution Channel ($ million)
10 Market Segmentation by Flavor
- 10.1 Market segments
- Chart on Flavor - Market share (2024-2029) (%)
- Data Table on Flavor - Market share (2024-2029) (%)
- 10.2 Comparison by Flavor
- Chart on Comparison by Flavor
- Data Table on Comparison by Flavor
- 10.3 Traditional tobacco - Market size and forecast (2024-2029)
- Chart on Traditional tobacco - Market size and forecast (2024-2029) ($ million)
- Data Table on Traditional tobacco - Market size and forecast (2024-2029) ($ million)
- Chart on Traditional tobacco - Year-over-year growth (2024-2029) (%)
- Data Table on Traditional tobacco - Year-over-year growth (2024-2029) (%)
- 10.4 Mint - Market size and forecast (2024-2029)
- Chart on Mint - Market size and forecast (2024-2029) ($ million)
- Data Table on Mint - Market size and forecast (2024-2029) ($ million)
- Chart on Mint - Year-over-year growth (2024-2029) (%)
- Data Table on Mint - Year-over-year growth (2024-2029) (%)
- 10.5 Fruit - Market size and forecast (2024-2029)
- Chart on Fruit - Market size and forecast (2024-2029) ($ million)
- Data Table on Fruit - Market size and forecast (2024-2029) ($ million)
- Chart on Fruit - Year-over-year growth (2024-2029) (%)
- Data Table on Fruit - Year-over-year growth (2024-2029) (%)
- 10.6 Market opportunity by Flavor
- Market opportunity by Flavor ($ million)
- Data Table on Market opportunity by Flavor ($ million)
11 Market Segmentation by End-user
- 11.1 Market segments
- Chart on End-user - Market share (2024-2029) (%)
- Data Table on End-user - Market share (2024-2029) (%)
- 11.2 Comparison by End-user
- Chart on Comparison by End-user
- Data Table on Comparison by End-user
- 11.3 Individuals - Market size and forecast (2024-2029)
- Chart on Individuals - Market size and forecast (2024-2029) ($ million)
- Data Table on Individuals - Market size and forecast (2024-2029) ($ million)
- Chart on Individuals - Year-over-year growth (2024-2029) (%)
- Data Table on Individuals - Year-over-year growth (2024-2029) (%)
- 11.4 Commercial - Market size and forecast (2024-2029)
- Chart on Commercial - Market size and forecast (2024-2029) ($ million)
- Data Table on Commercial - Market size and forecast (2024-2029) ($ million)
- Chart on Commercial - Year-over-year growth (2024-2029) (%)
- Data Table on Commercial - Year-over-year growth (2024-2029) (%)
- 11.5 Market opportunity by End-user
- Market opportunity by End-user ($ million)
- Data Table on Market opportunity by End-user ($ million)
12 Market Segmentation by Technology Specificity
- 12.1 Market segments
- Chart on Technology Specificity - Market share (2024-2029) (%)
- Data Table on Technology Specificity - Market share (2024-2029) (%)
- 12.2 Comparison by Technology Specificity
- Chart on Comparison by Technology Specificity
- Data Table on Comparison by Technology Specificity
- 12.3 Electric Heating - Market size and forecast (2024-2029)
- Chart on Electric Heating - Market size and forecast (2024-2029) ($ million)
- Data Table on Electric Heating - Market size and forecast (2024-2029) ($ million)
- Chart on Electric Heating - Year-over-year growth (2024-2029) (%)
- Data Table on Electric Heating - Year-over-year growth (2024-2029) (%)
- 12.4 Carbon-Tipped - Market size and forecast (2024-2029)
- Chart on Carbon-Tipped - Market size and forecast (2024-2029) ($ million)
- Data Table on Carbon-Tipped - Market size and forecast (2024-2029) ($ million)
- Chart on Carbon-Tipped - Year-over-year growth (2024-2029) (%)
- Data Table on Carbon-Tipped - Year-over-year growth (2024-2029) (%)
- 12.5 Market opportunity by Technology Specificity
- Market opportunity by Technology Specificity ($ million)
- Data Table on Market opportunity by Technology Specificity ($ million)
13 Customer Landscape
- 13.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
14 Geographic Landscape
- 14.1 Geographic segmentation
- Chart on Market share by geography 2024-2029 (%)
- Data Table on Market share by geography 2024-2029 (%)
- 14.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
- 14.3 APAC - Market size and forecast 2024-2029
- Chart on APAC - Market size and forecast 2024-2029 ($ million)
- Data Table on APAC - Market size and forecast 2024-2029 ($ million)
- Chart on APAC - Year-over-year growth 2024-2029 (%)
- Data Table on APAC - Year-over-year growth 2024-2029 (%)
- 14.4 North America - Market size and forecast 2024-2029
- Chart on North America - Market size and forecast 2024-2029 ($ million)
- Data Table on North America - Market size and forecast 2024-2029 ($ million)
- Chart on North America - Year-over-year growth 2024-2029 (%)
- Data Table on North America - Year-over-year growth 2024-2029 (%)
- 14.5 Europe - Market size and forecast 2024-2029
- Chart on Europe - Market size and forecast 2024-2029 ($ million)
- Data Table on Europe - Market size and forecast 2024-2029 ($ million)
- Chart on Europe - Year-over-year growth 2024-2029 (%)
- Data Table on Europe - Year-over-year growth 2024-2029 (%)
- 14.6 Middle East and Africa - Market size and forecast 2024-2029
- Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
- Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
- Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- 14.7 South America - Market size and forecast 2024-2029
- Chart on South America - Market size and forecast 2024-2029 ($ million)
- Data Table on South America - Market size and forecast 2024-2029 ($ million)
- Chart on South America - Year-over-year growth 2024-2029 (%)
- Data Table on South America - Year-over-year growth 2024-2029 (%)
- 14.8 US - Market size and forecast 2024-2029
- Chart on US - Market size and forecast 2024-2029 ($ million)
- Data Table on US - Market size and forecast 2024-2029 ($ million)
- Chart on US - Year-over-year growth 2024-2029 (%)
- Data Table on US - Year-over-year growth 2024-2029 (%)
- 14.9 China - Market size and forecast 2024-2029
- Chart on China - Market size and forecast 2024-2029 ($ million)
- Data Table on China - Market size and forecast 2024-2029 ($ million)
- Chart on China - Year-over-year growth 2024-2029 (%)
- Data Table on China - Year-over-year growth 2024-2029 (%)
- 14.10 Japan - Market size and forecast 2024-2029
- Chart on Japan - Market size and forecast 2024-2029 ($ million)
- Data Table on Japan - Market size and forecast 2024-2029 ($ million)
- Chart on Japan - Year-over-year growth 2024-2029 (%)
- Data Table on Japan - Year-over-year growth 2024-2029 (%)
- 14.11 India - Market size and forecast 2024-2029
- Chart on India - Market size and forecast 2024-2029 ($ million)
- Data Table on India - Market size and forecast 2024-2029 ($ million)
- Chart on India - Year-over-year growth 2024-2029 (%)
- Data Table on India - Year-over-year growth 2024-2029 (%)
- 14.12 Canada - Market size and forecast 2024-2029
- Chart on Canada - Market size and forecast 2024-2029 ($ million)
- Data Table on Canada - Market size and forecast 2024-2029 ($ million)
- Chart on Canada - Year-over-year growth 2024-2029 (%)
- Data Table on Canada - Year-over-year growth 2024-2029 (%)
- 14.13 UK - Market size and forecast 2024-2029
- Chart on UK - Market size and forecast 2024-2029 ($ million)
- Data Table on UK - Market size and forecast 2024-2029 ($ million)
- Chart on UK - Year-over-year growth 2024-2029 (%)
- Data Table on UK - Year-over-year growth 2024-2029 (%)
- 14.14 South Korea - Market size and forecast 2024-2029
- Chart on South Korea - Market size and forecast 2024-2029 ($ million)
- Data Table on South Korea - Market size and forecast 2024-2029 ($ million)
- Chart on South Korea - Year-over-year growth 2024-2029 (%)
- Data Table on South Korea - Year-over-year growth 2024-2029 (%)
- 14.15 Germany - Market size and forecast 2024-2029
- Chart on Germany - Market size and forecast 2024-2029 ($ million)
- Data Table on Germany - Market size and forecast 2024-2029 ($ million)
- Chart on Germany - Year-over-year growth 2024-2029 (%)
- Data Table on Germany - Year-over-year growth 2024-2029 (%)
- 14.16 France - Market size and forecast 2024-2029
- Chart on France - Market size and forecast 2024-2029 ($ million)
- Data Table on France - Market size and forecast 2024-2029 ($ million)
- Chart on France - Year-over-year growth 2024-2029 (%)
- Data Table on France - Year-over-year growth 2024-2029 (%)
- 14.17 Italy - Market size and forecast 2024-2029
- Chart on Italy - Market size and forecast 2024-2029 ($ million)
- Data Table on Italy - Market size and forecast 2024-2029 ($ million)
- Chart on Italy - Year-over-year growth 2024-2029 (%)
- Data Table on Italy - Year-over-year growth 2024-2029 (%)
- 14.18 Market opportunity by geography
- Market opportunity by geography ($ million)
- Data Tables on Market opportunity by geography ($ million)
- 14.19 UAE - Market size and forecast (2024-2029)
- Chart on UAE - Market size and forecast (2024-2029) ($ million)
- Data Table on UAE - Market size and forecast (2024-2029) ($ million)
- Chart on UAE - Year-over-year growth (2024-2029) (%)
- Data Table on UAE - Year-over-year growth (2024-2029) (%)
- 14.20 Brazil - Market size and forecast (2024-2029)
- Chart on Brazil - Market size and forecast (2024-2029) ($ million)
- Data Table on Brazil - Market size and forecast (2024-2029) ($ million)
- Chart on Brazil - Year-over-year growth (2024-2029) (%)
- Data Table on Brazil - Year-over-year growth (2024-2029) (%)
- 14.21 Rest of World (ROW) - Market size and forecast (2024-2029)
- Chart on Rest of World (ROW) - Market size and forecast (2024-2029) ($ million)
- Data Table on Rest of World (ROW) - Market size and forecast (2024-2029) ($ million)
- Chart on Rest of World (ROW) - Year-over-year growth (2024-2029) (%)
- Data Table on Rest of World (ROW) - Year-over-year growth (2024-2029) (%)
15 Drivers, Challenges, and Opportunity/Restraints
- 15.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
- 15.4 Market opportunities/restraints
16 Competitive Landscape
- 16.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 16.3 Landscape disruption
- Overview on factors of disruption
- 16.4 Industry risks
- Impact of key risks on business
17 Competitive Analysis
- 17.2 Market positioning of companies
- Matrix on companies position and classification
- 17.3 Philip Morris International Inc.
- Philip Morris International Inc. - Overview
- Philip Morris International Inc. - Product / Service
- Philip Morris International Inc. - Key offerings
- 17.4 Japan Tobacco International
- Japan Tobacco International - Overview
- Japan Tobacco International - Product / Service
- Japan Tobacco International - Key offerings
- 17.5 British American Tobacco Plc
- British American Tobacco Plc - Overview
- British American Tobacco Plc - Product / Service
- British American Tobacco Plc - Key offerings
- 17.6 Imperial Brands Plc
- Imperial Brands Plc - Overview
- Imperial Brands Plc - Product / Service
- Imperial Brands Plc - Key offerings
- 17.7 KT&G Corporation
- KT&G Corporation - Overview
- KT&G Corporation - Product / Service
- KT&G Corporation - Key offerings
- 17.8 Altria Group Inc.
- Altria Group Inc. - Overview
- Altria Group Inc. - Product / Service
- Altria Group Inc. - Key offerings
- 17.9 China National Tobacco Corporation
- China National Tobacco Corporation - Overview
- China National Tobacco Corporation - Product / Service
- China National Tobacco Corporation - Key offerings
- 17.10 Swedish Match AB
- Swedish Match AB - Overview
- Swedish Match AB - Product / Service
- Swedish Match AB - Key offerings
- 17.11 Vector Group Ltd.
- Vector Group Ltd. - Overview
- Vector Group Ltd. - Product / Service
- Vector Group Ltd. - Key offerings
- 17.12 Turning Point Brands Inc.
- Turning Point Brands Inc. - Overview
- Turning Point Brands Inc. - Product / Service
- Turning Point Brands Inc. - Key offerings
- 17.13 IQOS (Philip Morris)
- IQOS (Philip Morris) - Overview
- IQOS (Philip Morris) - Product / Service
- IQOS (Philip Morris) - Key offerings
- 17.14 Glo (BAT)
- Glo (BAT) - Overview
- Glo (BAT) - Product / Service
- Glo (BAT) - Key offerings
- 17.15 Ploom (JTI)
- Ploom (JTI) - Overview
- Ploom (JTI) - Product / Service
- Ploom (JTI) - Key offerings
- 17.16 Lil (KT&G)
- Lil (KT&G) - Overview
- Lil (KT&G) - Product / Service
- Lil (KT&G) - Key offerings
- 17.17 Heets (Philip Morris)
- Heets (Philip Morris) - Overview
- Heets (Philip Morris) - Product / Service
- Heets (Philip Morris) - Key offerings
- 17.18 Neostiks (BAT)
- Neostiks (BAT) - Overview
- Neostiks (BAT) - Product / Service
- Neostiks (BAT) - Key offerings
- 17.19 Fiit (KT&G)
- Fiit (KT&G) - Overview
- Fiit (KT&G) - Product / Service
- Fiit (KT&G) - Key offerings
- 17.20 Pulze (Imperial Brands)
- Pulze (Imperial Brands) - Overview
- Pulze (Imperial Brands) - Product / Service
- Pulze (Imperial Brands) - Key offerings
- 17.21 Veev (Philip Morris)
- Veev (Philip Morris) - Overview
- Veev (Philip Morris) - Product / Service
- Veev (Philip Morris) - Key offerings
- 17.22 Terea (Philip Morris)
- Terea (Philip Morris) - Overview
- Terea (Philip Morris) - Product / Service
- Terea (Philip Morris) - Key offerings
- 17.23 British American Tobacco Plc
- British American Tobacco Plc - Overview
- British American Tobacco Plc - Product / Service
- British American Tobacco Plc - Key offerings
- 17.24 Imperial Brands Plc
- Imperial Brands Plc - Overview
- Imperial Brands Plc - Product / Service
- Imperial Brands Plc - Key offerings
- 17.25 iSmoke Vapor Inc.
- iSmoke Vapor Inc. - Overview
- iSmoke Vapor Inc. - Product / Service
- iSmoke Vapor Inc. - Key offerings
- 17.26 Japan Tobacco Inc.
- Japan Tobacco Inc. - Overview
- Japan Tobacco Inc. - Product / Service
- Japan Tobacco Inc. - Key offerings
- 17.27 JFT Co. Ltd.
- JFT Co. Ltd. - Overview
- JFT Co. Ltd. - Product / Service
- JFT Co. Ltd. - Key offerings
- 17.28 KT and G Corp.
- KT and G Corp. - Overview
- KT and G Corp. - Product / Service
- KT and G Corp. - Key offerings
- 17.29 Mysmok Electronic Technology
- Mysmok Electronic Technology - Overview
- Mysmok Electronic Technology - Product / Service
- Mysmok Electronic Technology - Key offerings
- 17.30 Pax Labs Inc.
- Pax Labs Inc. - Overview
- Pax Labs Inc. - Product / Service
- Pax Labs Inc. - Key offerings
- 17.31 Philip Morris International Inc.
- Philip Morris International Inc. - Overview
- Philip Morris International Inc. - Product / Service
- Philip Morris International Inc. - Key offerings
- 17.32 SLANG Worldwide Inc.
- SLANG Worldwide Inc. - Overview
- SLANG Worldwide Inc. - Product / Service
- SLANG Worldwide Inc. - Key offerings
- 17.33 Vapor Tobacco Manufacturing
- Vapor Tobacco Manufacturing - Overview
- Vapor Tobacco Manufacturing - Product / Service
- Vapor Tobacco Manufacturing - Key offerings
18 Appendix
- 18.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 18.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 18.4 Research methodology
- 18.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 18.9 360 degree market analysis
- 360 degree market analysis
- 18.10 List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases

DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts

REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape